MANAGING ENTITLED CLIENTS
How Do You Deliver and serve long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?
You offer superior professional Gold Standard Concierge Service to Client and Family- Care they demand.
You offer preventative care to avoid crisis and chaos that can be there MO -Helps Keep Clients Out of E room and nursing homes and keep them at home where they wish to be and you from losing the case.
You write or rewrite your business plan that has a value proposition in your marketing plan to reach your target markets to concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elder law attorneys and upscale assisted living.
10 CARE AND FEEDING TIPS TO KEEP ENTITLED CLIENTS LONG TERM
- Deliver gold standard concierge service
- Offer confidential services that clients and families can trust
- Do not have the VIP syndrome with these sometimes famous clients
- Serve whole aging family where adult children are entitled and difficult as well.
- Provide a GPS through health care needs so that best care is delivered seamlessly
- Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
- Refer or provide skilled background checked home care aides who meet the need of entitled clients
- Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
- Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis, and understands undue influence
- Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020