Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Welcome!

Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management.

Cress is a well-known authority in midlife siblings, baby boomers, and the aging family. Her book Care Managers, Working with the Aging Family, Jones and Bartlett, is one of the few books on the aging family.

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Cathy Cress

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Geriatric Care Management

A GCM manual with 56 forms integrated with all services with services, making the delivery of these Geriatric Care Management services & products easy to deliver.

Using it will produce optimum new clients and sales by clearly showing you how to offer, sell and deliver GCM products/services.

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Books

Handbook of
Geriatric Care Management
,
Fourth Edition

Care Managers:
Working With The Aging Family

Mom Loves You Best:
Forgiving and Forging Sibling Relationships

Latest Blog Posts

Solo Agers Need Team

March 8, 2023

What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

What Does a Care Manager Do Before End of Life Diagnosis?

November 29, 2022

Deliver a Good End of Life-Sign Up for my Free Webinar

November 20, 2022

Ten Warning Signs You Are Working With a Dysfunctional Family

November 3, 2022

How to Help Avoid a Cat and Dog fight Among the Dysfunctional Family On Holidays

November 1, 2022

Managing Entitled Clients Like Donald Trump at Mar a lago in 10 Steps

September 8, 2022

Partnerships Are Like a Marriage Without Sex

September 6, 2022

Need CEUs for Aging Life Care ?

May 25, 2022

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

What Type of Conceirge Care Providers Do You Recruit for Concierge Clients?

May 2, 2022

Can Truck Drivers & VIP Elders Afford Homecare & Care Management ?

April 27, 2022

Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

Do You Want a new Affordable Geriatric Care Management Manual ?

March 21, 2022

Why Would 3rd Parties like Conservators or Guardians Use a Care Manager ?

March 7, 2022

The Benefits of a Care Manager’s Role in Hospice

February 28, 2022

Should You Use Features vs Benefits of Care Management?

February 10, 2022

US COVID Double Jeporady- Race& Aging

February 1, 2022

Know the 3 Dysfunctional Aging Family Adult Children Who Call Post Holiday?s

January 4, 2022

4 Dysfunctional Family Markers Clinicians Can Face In New Years

December 27, 2021

Take This Test -Can You Take A Dysfunctional Family Case After the Holidays ?

December 20, 2021

Build Back Better Bill Could be Transformative- BUT -Running out of Time

December 15, 2021

What Happens When High Priestess of the Holidays Falls off her Throne?

December 13, 2021

FREE HOLIDAY WEBINAR- BEAT HOLIDAY RUSH -One Day Left to Sign -up

November 15, 2021

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

Why There So few Caregivers to Recruit in Health Care ??????

October 20, 2021

Why are Care Providers for Clients So Hard to Find ?

September 8, 2021

How Can Reminiscence Give an Elder With Dementia a Happier Labor Day?

August 30, 2021

Great Tech Ideas For Long Distance Care Providers

July 22, 2021

Biden Care Infastructure Bill Includes M edicare Dental, Vision & Hearing

July 18, 2021

What GCM Benefits to Offer Wealth Management – Trust Departments?

June 21, 2021

Sign Up for My New Free Webinar

June 9, 2021

My DAD’s PTSD – Support Biden’s Infrastructure Plan Rebuilding VA Hospitals

May 24, 2021

Is Biden’s Caregiver Bill Really Infrastructure?

May 11, 2021

What Does Biden’s Infrastructure Plan Do For Family Caregivers?

April 26, 2021

GCM Agency Lifespan Wins Top Awards

April 11, 2021

Can a Caregiver Assessment Avoid UnnecessaryPlacement ?

April 9, 2021

What are Three Key Ways to Market Your ALCA or GCM Business in 2021

April 4, 2021

How Can Someone with Dementia Have a Better Quality of Life on a Holiday ?

April 2, 2021

Can You Give a Good Death without” Rage, Rage Against the Dying of the Light”?

March 9, 2021

What are the Ten Steps The Care Manager Takes in The Acute Phase of Death ?

March 3, 2021

How Does Atul Gawande View Quality of Life in Dying ?

February 21, 2021

Do You Know How to Use Whole Family Approach to End of Life Issues ?

February 10, 2021

11 Parts of Care Manager’s Role With Family Death and Dying of COVID-19?

February 4, 2021

Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

Warning Sign #2 You are Working With an Aging Dysfunctional Family

January 18, 2021

Sign Up for My Free January Webinar on Dysfunctional Aging Family

January 14, 2021

Why Do Adult Children Hate and Love Parents in Aging Dysfunctional Family?

January 11, 2021

10 Do’s and Don’ts of Doing the Dysfunctional Family Inquiry Post Holidays

December 28, 2020

Please Elvis – We had a Blue Christmas

December 26, 2020

10 Alarm Bells to Give ” Just Shopping” Long Distance Callers Before Holiday

December 24, 2020

Best Tool for Dysfunctional Family on Holidays- Hope

December 22, 2020

Make a Plan to Help Aging Parents Cannot Celebrate Holidays Together

December 16, 2020

4 Ways to Keep Family COVID-safe if you go Home for Christmas

December 14, 2020

Dysfunctional Family Holiday Mayhem – Mom Can’t 4 Manage the Ritual any Longer

December 4, 2020

Can Blue Blue Christmas and Hanukkah Come From Dementia ?

December 2, 2020

Wonder Woman Saves Proactive , Long Distance Aging Family on the Holidays

December 1, 2020

Thank Your Employees Taking On Call While you Celebrate Thanksgiving Holiday

November 29, 2020

When “Cut Off” in The Family is a ” Phantom Limb” at Thanksgiving

November 26, 2020

The Ice Storm Cometh Again This Thanksgiving For Aging Parents

November 22, 2020

Are You Ready for Post Thanksgiving Inquiry Calls From Long Distance Care Providers

November 16, 2020

Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

November 14, 2020

8 Steps to Take to Avoid Midlife Sibling Mayhem on Thanksgiving

November 12, 2020

My Dad’s Move To My House with The Wonder of VA GRECC

November 11, 2020

What Types Concierge Clients Can Afford Paid Care Besides Donald Trump On the Holidays?

November 1, 2020

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

How Do You Brand Geriatric Care Management?

October 10, 2020

Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

October 7, 2020

Start-Up Geraitric Care Management Marketing and PR Checklist

October 5, 2020

Free Webinar

October 2, 2020

Understand Branding Like Your Business Depended on it!

October 1, 2020

HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

Mourn Dead Essential Workers on Labor Day& Blame President

August 30, 2020

Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

Emergency Go Binder -Family Caregivers Need One in Pandemic

August 13, 2020

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

July 30, 2020

Offering a COVID care plan product for Long Distance Care Providers

July 27, 2020

Consult with Seniors on COVID-19 Safety Through Telehealth

June 29, 2020

5 Ways Care Managers Can Bring Quality of Life to LGTBQ Elders

June 26, 2020

Dear Governor Newsome – Don’t Sentence Frail Elders To Ca. Nursing Homes Wrenching Them from Free Loving Family Caregivers!

June 18, 2020

New Free Webinar-5 Steps Close the Sale on Covid-19 Products

June 15, 2020

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

June 10, 2020

Geriatric Care Management Must Change

June 7, 2020

Do You Give Away the Store When you a Care Management an Intake?

May 29, 2020

What are the 5 Steps to a Successful Covid-19 Concierge Client Inquiry ?

May 26, 2020

How Care Managers Can Serve Veterans on Memorial Day-

May 24, 2020

California Cuts Pushing Frail Elders into the Cesspools of COViD-19

May 22, 2020

5 Things Geriatric Care Managers and Concierge Physicians have in Common & and How Do you Market to Them

May 18, 2020

Aging Life or Care Management Intakes- Do You Know How to Make the Sale?

May 15, 2020

Why is CMS Loosening Nursing Homes Infection Control in Pandemic ?

May 9, 2020

Do You Have Universal Health Precautions in Place with COVID-19

May 6, 2020

Advanced Directives AND COVID-19- Do You Know When To Initiate in the Pandemic

May 5, 2020

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

Why is Rachel Maddow Telling Aging Professionals About Nursing Homes Death Instead of the Feds????

April 27, 2020

Celebrating the Resurrection in the season of COVID-19 deaths in Nursing Home

April 12, 2020

Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

April 4, 2020

Medicare For All Includes Long Term Care – Perhaps Pay Attention Now With -Covid 19 Raging ?

March 25, 2020

If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Virtual Quality Of Life Activities for Elders During the Coronavirus

March 21, 2020

Do You Have An Ethical Dilemma About The Cost Of Private Care Management? $?

March 19, 2020

Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

Are Rich and Famous Among the Concierge Clients Who Can Afford Long Term Care?

March 11, 2020

What To Expect Narcissistic Entitled Families Who Call a Care Manager

March 10, 2020

Do You Have an Ethical Dilemna Serving Wealthy Concierge Clients?

March 8, 2020

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 7, 2020

Use a Patient Advocate- I Did and Am One Right Now

February 24, 2020

How Do You Keep Family Updated During Hospital ization?

February 23, 2020

What is Best Care Management Marketing Copy for Upper 10%

February 17, 2020

8 Ways to Make Reminiscence a Valentine’s Gift for Aging Clients Tomorrow

February 13, 2020

What Is Your GCM/ALCA Assisted Living Marketing Plan?

February 9, 2020

Lead Sources- Why You Need a Marketing Data Base ?

February 8, 2020

10 Ways to Capture Family Stories in The New Year

January 12, 2020

Marketing plan Critical to Profiting on ALCA or Geriatric Care Management Business

January 11, 2020

What is Your GCM Sales Plan?

January 3, 2020

Trouble on The Tracks -11 New Year Resolutions For Aging Parent Worries

December 27, 2019

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

December 18, 2019

Do You Need Sales Experience to be a Geriatric Care Manager?

December 13, 2019

Free Webinar- LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

December 12, 2019

4 Reminicence Holiday Activities for Dementia Using the Four Senses

December 10, 2019

Understand Branding Like Your Business Depended on it!

December 7, 2019

How to Help Avoid a Cat and Dog fight at a Dysfunctional Family Thanksgiving

November 7, 2019

5 Signs That You Are Working With A Dysfunctional Family Over The Holiday

November 3, 2019

What are the 7 Steps to a Successful Concierge Client Inquiry Call on Coming Holidays ?

October 28, 2019

When Cut Off in The Family is a ” Phantom Limb” at Thanksgiving

October 24, 2019

What are the 3 Steps to Do a Caregiver Assessment?

October 12, 2019

If You Are Starting an Aging Life Business- What Legal Entity Should You Choose That Isn’t like a Marriage Without Sex

October 5, 2019

With Dorian’s Carnage- Do You Need a Midlife Family Meeting for Aging Parent Disaster Plan ?

September 3, 2019

Solo Agers Are Vulnerable to Social isolation

March 5, 2023

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Do You Have a Speakers Bureau To Attract Alult Children ?

February 17, 2023

Make Reminiscence a Valentines Gift for Aging Clients- 5 Ways

February 9, 2023

Geriatric Care Management Business?Want to Start one?

February 7, 2023

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