Cathy Cress

Expert in Aging Life and Geriatric Care Management

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2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

 

 

Do you need an expert ALCA or GCM  technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing  will do that for your care management or care-managed homecare agency- getting  overwhelming clicks&, opens, and new clients

 

 

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says  it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management”  through the content of your videos, blogs, and social media posts.

expert ALCA or GCM  technology

Natasha Beauchamp   Let an expert on ALCA or GCM  technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

Why you need content marketing

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the  4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • How to shoot videos for your agency
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

limited free offer

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Caretree, Cathy Cress MSW, Content Marketing, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE WEBINAR, GCM Marketing skills, GCM Social Media, GCM Software, GCM Videos, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Social Media, iHealthHome, marketing blog, marketing touchpoints, Natasha Beauchamp, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, THANKSGIVING BLOG, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

4 Ways to Keep Family COVID-safe if you go Home for Christmas

December 14, 2020

 

 

4 Ways to Keep Family Safe if you Travel to Grandma for Christmas

 

Are you planning to travel over the COVID river and through the mask-free woods to Grandma’s this holiday season?

How can you possibly stay safe? Do you trust your friends and family members to follow the standard safety protocols? Will they wear face coverings, maintain physical distance, and keep surfaces sanitized? Has anyone experienced symptoms recently or had contact with a person who is infected?

Answering these questions before you go may make those already awkward dinner conversations a lot less uncomfortable and may prevent you or aging parents from dying this holiday just as the vaccine is here.

CHECK THE COVID RATE WHERE ARE GOING

NPR has suggestions about traveling on the holiday  for adult children who must travel to Grandma’s on the holidays. This includes first checking out the COVID rate in the area where Grandma lives by using NPR’s coronavirus tracker to check this.

CHECK THE NUMBER OF PEOPLE INVITED 

Thanksgiving--2003png.png

The CDC says check out where others are traveling from and the number of people at the gathering among other guidelines from out very maligned by the Trump administration but storied science-based lead healthcare agency.

Travel Off-Peak Time

The Atlantic Magazine, a highly respected and historic magazine recommends, traveling off-peak or traveling a few days earlier, safer for you to drive, stay with Grandma or family, not friends and follow those basic guidelines, masking, distance, etc. Thanksgiving-Travel-2_20151119-171457_1.jpg

Read ALL & Find Common Thread of Safety

 

Check them all out and see what is repeated over and over and also what is feasible for you to travel to Grandpa and Grandma, stay safe yourself, keep elders safe and alive next holiday season after the vaccine.

Sign Up for My January Webinar  

 Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night- 

             Thursday, January 21, 2021

 

Give frantic adult children hope when they desperately call after the holiday

 

Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their st

 

 

 Learn how to:family-charis1-226x300.jpg

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family 

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Aging therapist, Blog, Christmas Travel Safety COVID, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Cut Off, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, HolidaySeason and COVID, nurse advocate, nurse care manager, Pandemic, POST HOLIDAY CALLS, POST HOLIDAY SEASON, Safe Holiday Visits to Grandma, Telehealth COVID-19products, TELEHEALTH HOLIDAY PLAN, Travel Safely COVID Christmas, Virtual Christmas Virtual Visit, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life and geriatric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, coronavirus and seniors, CORONAVIRUS WEBINAR, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, COVID-19 prevention, GRANDMA VISIT THANKSGIVING, nurse advocate, nurse care manager, Thanksgiving COVID Travel, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family

Can Blue Blue Christmas and Hanukkah Come From Dementia ?

December 2, 2020

As Elvis Predicted

Many families have a Blue Blue Christmas-or Hanukkah. Why does an aging crisis occur so often during the holidays? How can so many desperate adult children get care managers on the phone and howl about Mom or Dad in December? There are a million bad reasons, – too much alcohol, too many folks who do not get along and drink that alcohol.  But the physical basis for all of this misery in an elder is often a loss of executive function and IADL’s and ADL’s

Why ADL’s and IADL’s.

It takes  IADLs- (Instrumental Activities of Daily Living) shopping for gifts, cooking ritual meals and ADL’s walking to shopping

, decorate serve a ritual meal, climbing ( getting all those decorations out of the attic), grooming ( Mom can be found – in a “messy ensemble” at the feast) by the older person in charge of the holiday to pull it off.  Then add depression to the aging stew – widowhood, loneliness and you have the challenges to an elder, usually the woman in the family,  in managing this entire titanic ritual.

Crash of Executive Skills

The holidays in aging families can be a disaster for another neurological reason. Mom or Dad’s Executive Skills have crashed just like a computer.

Executive functioning involves the ability to organize, plan, and carry out a set of tasks in an efficient manner. It also includes the ability to self-monitor and control our behaviors and multiple other cognitive functions and to perform the goal-directed behavior. It can be described as high-level thinking skills that control and direct lower levels of cognitive functioning.

Planning for the holidays takes those high-level thinking skills -to execute and carry out 25 different major tasks according to a study in the UK- Just think, planning a 

specific holiday ritual menu,( brisket and latkes or popovers and beef prime rib )- then shopping for it cooking it, planning the ritual items in the celebration – a menorah and

Hanukkah bush, Christmas tree, and creche buying them or getting them out of storage on and on.

Why we may end up with burned brisket or turkey.

This is a massive task event/ planning job taken on by one woman usually and as executive functioning power down in her brain- the computer-, which is our aging brain starts to crash- the result- the family freaks out because Mom forgot the ritual steps.

That’s why we need aging life or geriatric care managers to help divide the tasks when Mom cannot do this any longer

Subscribe to my YouTube Channel to learn More- Geriatric Care 1 

SIGN UP FOR MY HOLIDAY WEBINAR

FINAL DAY TO SIGN UP!

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

Filed Under: ADL Loss & Holidays, Aging, Aging Family, Aging Life Care, aging life care manager, Alzheimers, Alzheimers & Holidays, Blog, care manager, case manager, Concierge Senior, Dementia, Dementia & Holidays, Dysfunctional aging family, Families, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, aging parent crisis, Alzheimers, alzheimers & holidays, care manager, case manager, case manager geriatric social worker, COVID & Christmas, COVID & Holiday Season, COVID Virtual Hanukkah Visit, Dementia & Holiday Tasks, early Alzheimers, Executive Skills, Functional Assessment, geriatric care manager, geriatric social worker, holidays with aging parents, IADLs, nurse advocate, nurse care manager

Wonder Woman Saves Proactive , Long Distance Aging Family on the Holidays

December 1, 2020

wonder.woman.05.jpg

 

Geriatric care managers are wonder woman for long-distance care providers

 More than a million people have died of COVID in the past 7 days , according to the CDC.

This is an important message for care managers to use before the upcoming holidays. Getting on a plane to travel is dangerous for the long-distance care provider in the

highest national spread of COVID. Plus they might carry the deadly infection to their aging parents, the most vulnerable group to die of COVID. This gives these distant caring family members every reason not to see their parents- but what will they then do to keep them safe- Hire a Geriatric Care Manager.

Add This to Your Ad Copy or Website

If You live Long Distance from an aging parent during the COVID spread, it’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If your parents are sheltering in place, they can make sure they are safe and use tools to prevent the loneliness and isolation that can set in over the holidays. If there is a crisis, like a COVID diagnosis,

they are right there to professionally manage it. In an urgent situation, a care manager can go to the hospital or emergency room.  This is saner, safer, and more cost-effective than you getting on last-minute, expensive flights without any social distancing protection for you or your aging parents when you see them. Geriatric Care Managers are good insurance.”

Use Telehealth to Market to 3rd Parties Over the Holiday

You can make marketing visits to 3rd parties through HIPAA-compliant video

.

conferencing services like elder law attornies or wealth managers. You can pitch “Before any crisis,  the GCM do an initial assessment and visit your long-distance older client on a regular basis. This is preventative. That way a professional is there for your client  1-1, when you need them and has a health care background to solve the problem.”

Here is a better line for long-distance adult children:

“Think of care managers the way you do one of those blow-up beds. You can pump them

up when you need them in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save your worry, fear of COVID, and money by helping keep your parent safe from COVID and out of the hospital and you off dangerous emergency long-distance flights.

2.Help your parents avoid loneliness and isolation by arranging virtual quality of life activities to keep them socially engaged while sheltering in place.

4.Facilitate a family discussion of needs, resources, and division of labor among friends family

5. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis like COVID.

6. Work on family cooperation to formulate a realistic parent-care plan.

7.Assess the strengths and weaknesses of all of the potential caregivers if needed

7. Help adult siblings resolve conflicts, if any, about care decisions.

8. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.worriedwoman300dpi-copy-e1425605439440.jpg

9. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

SIGN UP FOR MY HOLIDAY WEBINAR

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

ONLY 4 DAYS LEFT to SIGN UP

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, marketing care management, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, aging parent crisis, case manager, COVID & Holiday Season, COVID Danger Holiday, COVID VIRTUAL CHRISTMAS VISIT, COVID Virtual Hanukkah Visit, Dangerous Travel on Holidays, geraitric assessment, geriatric care manager, help with elders, holiday misery, holiday with aging parents, long distance care provider, Long Distance Family Holiday Visit, nurse advocate, nurse care manager, Proactive Aging Family

4 Ways to Keep Family COVID-safe if you go Home for Thanksgiving

November 6, 2020

 

4 Ways to Keep Family Safe if you Travel to Grandma for Thanksgiving

Are you planning to travel over the COVID river and through the mask-free woods to Grandma’s?

How can you possibly stay safe? Do you trust your friends and family members to follow the standard safety protocols? Will they wear face coverings, maintain physical distance, and keep surfaces sanitized? Has anyone experienced symptoms recently or had contact with a person who is infected?

Answering these questions before you go may make those already awkward dinner conversations a lot less uncomfortable.

CHECK THE COVID RATE WHERE ARE GOING

NPR has some suggestions if adult children must travel to Grandma’s on the holidays. This includes first checking out the COVID rate in the area where Grandma lives by using NPR’s coronavirus tracker to check this.

CHECK THE NUMBER OF PEOPLE INVITED 

The CDC says check out where others are traveling from and the number of people at the gathering among other guidelines from out very maligned by the Trump administration but storied science-based lead healthcare agency.

Travel Off-Peak Time

The Atlantic Magazine, a highly respected and historic magazine recommends, traveling off-peak or traveling a few days earlier, safer for you to drive, stay with Grandma or family, not friends and follow those basic guidelines, masking, distance, etc. 

Read ALL & Find Common Thread of Safety

Check them all out and see what is repeated over and over and also what is feasible for you to get to Grandpa and Grandma to cheer both your loved ones and you in this COVD filled election frazzled time when we all need a dose of tradition to soothe our souls and stomachs – if you cannot stay home because of family worry or just the need to get out of Dodge!

 

SIGN UP FOR MY WEBINAR

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday  surge
  • How to give hope to frantic children who call when their aging parent struggling  with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in lovedones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

 Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

  •  

THIS FREE WEBINAR IS  Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

SOCIAL MEDIA -PUZZLE CONCEPT

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Blog, Coronavirus safety elders, COVID, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, HolidaySeason and COVID, nurse advocate, nurse care manager, Pandemic, Safe Holiday Visits to Grandma, Telehealth COVID-19products, TELEHEALTH HOLIDAY PLAN, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID Tagged With: aging family, aging life and geriatric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, coronavirus and seniors, CORONAVIRUS WEBINAR, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, COVID-19 prevention, GRANDMA VISIT THANKSGIVING, nurse advocate, nurse care manager, Thanksgiving COVID Travel, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family

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