Why Solo Agers Are A Care Manager’s Dream Client
By | March 28, 2025
Why Care Managers Should Know About Them
Solo Agers can afford you as they have no children. They have not spent the $310,605 — or about $17,000 yearly- raising kids until 18. College alone, by 2031, will cost $425,500. Solo Agers are between 45 and 65. Solo Agers are in the top 10% financially.
The “young-old” are a relatively new market for care managers, but not for your referrers. These Solo Agers who can afford you are currently well-off Boomers are the clients that elder law attorneys and wealth managers hope to attract, especially those who are solo agers and lack a spouse and children. They are strong “proactive planners.” With a focus on control and autonomy, they desire to plan now so their elderhood unfolds as much as possible.
Most importantly for your referrers, proactive planners have a much longer lifetime revenue potential than someone in the later stages of functional decline. Solo agers see the writing on the wall most vividly and are stepping forward now to get their plans in place, and referrers like elder law attorneys and wealth managers will refer you.
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