What’s a GCM Marketing Checklist About Part 2
By | May 29, 2014
Here is the second part of a start up GCM PR Marketing Checklist. Please check Chapter 16, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Third Edition by Merrily Orsini for more in depth information.
5. Testimonials about you or your business
captured in a useable format
Services needed to complete
Identify procedures for obtaining testimonials
6.Contact database to capture all contacts for marketing
Services needed to complete
Services needed to complete
Research contact databases Salesforce , Act, comparing price and what fits your needs and budget
7. Website
Services needed to complete
Obtain a URL, establish a hosting account, develop content, maintain an updated site, and get a Web master if financially feasible
8. Blog
Services needed to complete
Word Press or another blog software set up an account to start position information to potential clients.
9. E mail newsletter
Services needed to complete
Design format, write content, publish on a lest a monthly basis, consider services like Constant Contact
Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”