What is a feature ?
What matters to Assisted Living when care managers market to them? Features are important. What is a feature? A fast internet connection is a feature, but the ability to quickly find what you want on the web is a benefit. Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.
Features matter because they show your customers hints about how well your product or service will deliver its benefits. ¨Benefits are more important than features but there are some times when features make all the difference: ¨Features that matter in GCM/ALCA are an emergency response to elders crisis, communication with the family (like monthly reports, emails calls, and texts) when needed,¨level of education of care managers and free consultation
What Is Your GCM Product for Assisted Living?
What also matters when marketing to Assisted Living is to have a specific product to offer rather than general geriatric care management. Buyers want something that will benefit them. So you have to design a product that is specifically needed in Assisted Living and will benefit the director. What Assisted Living Directors do not want to lose is residents or ” move outs. Keeping residents happy and not moving out is a benefit to Assisted Living and something ALCA members and care managers can sell.
As Assisted Living offers personal care, what they benefit from is quality of life activities to keep residents who are lonely, isolated or depressed -engaged in life and feeling more joy in each day. In my GCM Operations Manual, I have included 14 different geriatric care management products including Concierge Companion for Assisted Living, which offers Quality of Life activities. It also includes ” Move Management” another product that Assisted Living might use if a resident needs to move to another area or higher level of care.
Nina Herdon also has developed the first activity kit for the quality of life, Joyful Moments .
Care Managers can use this activity kits to develop quality of life activities with their clients is assisted living or at home. Care managers that have home care can utilize the kit to teach their care providers to create quality of life activities that give seniors they serve Joy.
Free Webinar -How to Make A GCM Sale to Assisted Living
10 Steps to Success in Selling Care Management to Assisted Living
FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living
THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST
DURING THIS FREE WEBINAR YOU WILL LEARN
How to Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation
What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living
What Feature to use When Selling Geriatric Care Management to Assisted Living
What Benefits to use When Selling Geriatric Care Management to Assisted Living
How to Close the Sale of Geriatric Care Management to Assisted Living
