How should you market your ALCA or care management business in 2021?
As we are still in the throes of COVID, slowly pulling out, three marketing methods will increase your business this year. The first is email marketing, the second videos and the third is marketing your safety as an agency. Since we still cannot see third parties like elder law attorneys, trust officers or concierge physicians in person, an email newsletter is a ticket to reach contacts who can make referrals. During the pandemic, most business people work from home and are glued to their computers. Snail Mail only shows a 29% return on your marketing dollar while digital (email specifically) explodes with a whopping 124% return on your money.
Success Tip 4 email Marketing
Choose from email marketing bases likes Constant Contact Survey Monkey Other choices. Provide content worth reading. Grab the reader with a powerful headline/subject. Questions work best. Write for your audience. Do emails for your different care management services and match with your third-party audience. Keep it short and simple- more space – fewer words-no paragraphs. Use great photos, from good photo sites Use photos to punctuate what you are saying. Keep sending on a regular basis once
a month every two weeks.
Videos are the new powerful Marketing Tool
Use videos in your e-newsletters. The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 % of reading text.
Videos are not hard to make
You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. Tips to make one a video are, keep it short, script it out, practice, include a “call to action”, and have good lighting. If you want a professional the Aging Life Care Association’s “Coffee Talk has an entire list of sites that will do the videos for you.
Lifespan, a geriatric care management agency, in Santa Cruz California, has been adding videos to their email newsletters for 6 months. It is all done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about Lifespan‘s Well Bring Program. They upload them to their YouTube channel another great way to market
Build trust with your company
Market safety from Covid-19. During the pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. Market trust through your website and email newsletters. On the front page of your website, the main marketing tool, list why your agency is safe to work with during COVID-19. What % of you of office staff, caregivers, have been vaccinated against COVID-19; a partnership with your County Health Department; your staff is wearing PPE & type that is safest: staff and caregiver screening for COVID- temp checks, etc. Lifespan’s website has an excellent first page on its company safety from COVID
Use these marketing tools in 2021 to help your agency thrive.
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YouTube channel: Website: https://cathycress.com/