GCM ALCA Stuck in An Ethical Dilemna
Concierge clients in a GCM or aging life practice are the clients that a practice needs to serve. They are not covered by Medicare so a private fee-based company, like aging life or geriatric care management agency, must serve them to keep a healthy bottom line. But this leaves us as a care manager with an unhealthy ethical dilemma
VIP Hospital Can Fall Into the VIP Syndrome
Hospitals can bill Medicare and there are ethical questions about pandering to the wealthy. Empty Mansions ( a must-read for professionals in aging) an expose
of a wealthy heiress, Huguette Clark, an heir to a copper mine fortune, who was taken advantage of by Beth Israel hospital in New York, who allowed her to live there for a decade, hoping for a “super mega gift” a crime of undue influence.
Beware of the VIP Syndrome
The New York Times did a great story about hospitals with VIP Syndrome. ,
Medicare does not cover the stay in a nursing home unless the person is on Medicaid in which case they get an inferior “Medicaid bed”.Medicaid recipients can also get
really inferior care in a skilled nursing facility that may even be life-threatening with the coronavirus epidemic
Half of American Cannot Fund Long Term Care
According to the Washinton Post “Research, about two-thirds of Americans over the age of 40 say they expect they’ll need to provide assistance to a close family member or friend over the next five years. Nearly half believe they cannot fund their own long-
term care. More than 60 percent of this cohort expect they will need some form of long-term care in the future, only slightly below the real number of 69 percent.
Care Managers Must Serve top % until US Politics/ Health Policy Changes
We in Aging Life and Geriatric Care Management remain in this wrenching ethical dilemma that only 10% of the population can afford us, so we have to serve and market to the top 10%. We should work towards a health system that includes a version of Medicare for all and covers long term care but in the meantime, we have to be keep our business afloat by serving the top 10%.
Learn How to Do That, Even With Belief it Needs To Change
Learn how to market to this top 10% that at this point in time, who until long term care is a national right, we must serve.
Webinar-Sales and Marketing to Find the VIP Concierge Client in the top 10%
March 31, 2020 -2PM -3:30 PM PST
Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term
Learn
Who They Are- 4 Types
How to Locate them in your service area
How to create a strategic marketing plan to sell to them
How to Develop Gold Standard GCM Products and Services
