Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Who Are the Entitled Concierge Clients Who Can Afford Long Term Care?

April 25, 2022

Are you aware of the entitlement of the family? Entitlement is present in five types of these rich and famous families aging families who can afford care management, home care, and long-term care because they have vast financial resources. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

 

 Rich and Famous-Entitled Families:

These types of aging families, who can afford care management and home care, are identified by the aging parents’ socioeconomic, financial, and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, and abundant discretionary cash flow. Or they spring from the political position, station, or power.  The entitlement of the family is passed from the parent to the child, like a virus, who in turn brings these behaviors and actions to the caregiving milieu and care management relationship. 

Entitlement of the Family That is Rich and Famous

In these rich and famous clans, the entitlement of the family arises from being accustomed to purchasing everything and anything.  They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes of serving their own needs, especially those that are difficult, stressful, and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Join me in my newest FREE Webinar

 

How to Find These Rich and Famous Families Who Can Afford You

 

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • VIP Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Rich and Famous.

 

 

REGISTER NOW

families who can afford care management

 

entitlement of the family

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Concierge, Black Entrepreneur RN, Black RN, Black Travel RN, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Entited Family, entrepreneur RN, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Rich and Famous Entitled Family, Symptoms Dysfunctional Family, VIP Aging Client, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager, Care Managers Working with the Aging Family, case manager, Certified Senior Advisors, Claudia Fine, Concierge Care management, Concierge Care Manager, Concierge Client Sales, Concierge Geriatric care manager, Dysfunctional Concierge Family, Dysfunctional VIP Family, dysfuntional family, entrepreneur RN, Free Webinar geriatric care management, Free webinar marketing, Free webinar sales, geriatric care manager, Nick Newcombe, nurse advocates, nurse care manager, nurse entrepreneur, Nurse Entrepreneur Network, Nurse Entrepreneurs, Travel Nurses, Traveling RN's, VIP clients, Webinar VIP Clients, well heeled seniors, Working With Dysfunctional family

Find the VIP Concierge Client-Sign Up New Webinar-Sales and Marketing

April 18, 2022

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

Find the VIP Concierge Client. The target market for a private geriatric care management business is not the 65 million families who need care management services. Find the VIP Concierge Client in the much smaller subset of those families who can afford to hire a GCM or aging life care manager who can pay the $4000-6000 a month for home care and are willing to pay for the services that GCMs and can actually find their way to you.

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

  • offers concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life, and the myriad mind-boggling decisions they face.
  •  offers support to the aging client and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care 
Find the VIP Concierge Client

But is this really the message to which VIPs or the upper 10% respond- add this?

  • you respond immediately to their needs as they expect
  • you offer community resources like private drivers, personal chefs 
  • you can make sure that they will be in a top-rated hospital with a VIP program that offers all the amenities they expect
  • You will arrange concierge services like massages and spa visits for family caregivers who are stressed by caregiving for their elder parents

Join me in my newest FREE Webinar

Find the VIP Concierge Client

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create VIP copy and revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Create VIP Copy

Get my Free White paper To Create VIP Copy

Learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

 

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Filed Under: Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Benefits of Geriatric Care Management, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, case manager, Concierge aging clients, Concierge Care Manager, Concierge caregivers, concierge clients, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, Find Concierge Clients, Find VIP White Paper, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, VIP Aging Client, VIP Benefits, VIP Client, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales, VIP White paper, Webinar, Webinar ALCA GCM, Webinar Concierge Clients Tagged With: adult children of concierge parents, Aging Concierge client, aging life and geraitric care manager, aging life and geriatric care manager, Concierge, Concierge Care management, Concierge Client Sales, Concierge Geriatric care manager, concierge marketing, free webinar, nurse care manager, VIP, VIP clients

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

Family participates in a traditional Passover seder

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR

GET READY FOR THE HOLIDAY RUSH

Sign Up 

November 16th @2PM-3:30 Pacific Time

Learn How

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  •  How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help 
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • CLICK HERE TO REGISTER 
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

 

 

Free Webinar Button, Badge, icon, logo. Vector stock illustration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, adult child pain-point, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care manager, caregiver pain- point, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: 4 Seasons products for pain, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging family, aging family pain, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care management intake, care manager, Care Manager as Pain reliever, care manager marketing, caregiver pain, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, intake pain point, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

June 15, 2021

Do you have a big enough Slice of the VIP Pie…?

If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big  enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM  or ALCA services and more important 4-6K a month for homecare.

Is This New GCM Service Feasible?

To start this feasibility study you need to determine the geographic footprint of the VIP market you wish to serve.
You should look at your entire potential service. For example, if you plan to serve the whole state of New Jersey or  the entire city of Princeton or the zip code 33023 in Hollywood, look at that Geographic area through the census.

You are searching for the section in your service area most likely to yield  VIP older clients in the upper 10% who can afford GCM  or ALCA services and more important 4-6K a month for homecare .

Market Sizing Can Help Find VIP Clients

Doing  a Market study will find out the number of older adults & population density within service area, the number of VIP households with income $500,000 as indicator of ability to pay and the number of residents over 75 as indicator of medically complex cases where 3 or more ADL’s cannot be done helps you understand if  enough VIP clients are in the area you choose for you to start a GCM or ALCA business

 

This VIP zip code search, in a market survey will insure that your Geriatric Care Management or ALCA agency  does not go bust and actually lose money. It has happened. Avoid this mistake.

Whether you are an entrepreneur wanting to start a Private Geriatric care management business or a non-profit agency wanding to add a for profit care management arm to raise money for the non profit you must do this market study as your first step down the path of investing in the oping of a GCM or ALCA business.

 

Join me in my newest FREE Webinar :

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM-3:30 PM PST

 

SIGN UP 

 

YOU Will Learn…

  • Who Are the 4 types of VIP Clients.

 

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies

 

  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

 

  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

    .

 

  • How to Use Free PR to Use to Find Adult Children of VIP Clients

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Benefits of Care Management, billing 85% of GCM hours, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management market sizing, care management start-up, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Non-profit, Non-Profit adding Profit services, nurse care manager, VIP Clients, VIP marketing, VIP Marketing Plan, Wealth Management Departments Tagged With: Adding ALCA to Non -Profit, adding geriatric care management, Adding Geriatric Care Managemet to a Senior non profit, adult children of VIP parents, aging life care manager, aging life or geriatric care management, aging parent crisis, ALCA care Manager, ALCA Entrepreneur, ALCA marketing, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager, case manager, entrepreneur, Entrepreneur GCM, feasibility study, Find VIP CLients, free webinar, Free webinar marketing, geriatric care manager, Market study, Marketing sizing, non profit, non-profit care manager, nurse advocate, nurse care manager, VIP clients

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 31, 2020

4 Hours Left to Sign Up

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

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