Do You Have a GCM Marketing Plan During COVID
Marketing plans have to be updated regularly when changes occur in your market – like the COVID pandemic. When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out constantly updated marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. But have you updated it for COVID?
What Does a GCM ALCA Marketing Plan Do?
- It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.
2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.
3.Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.
4. It forces you to update your marketing plan to overcome new barriers in your market like a pandemic
DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN
Your new audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in
Santa Cruz Ca. Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over your
competition in your area? Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home or going into the hospital and recovering after hospitalization
Join me for my new free Webinar
October 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing that works at all time but especially during COVID so you can:
Consult with and help client’s during COVID and post COVID
Convert Consultation into regular clients
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Understand how to do an e-newsletter
Get the best marketing software
Understand Public Relations Press, TV-Radio, Social Media Coverage
Understand Zoom Webinars