Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What Does Biden’s Infrastructure Plan Do For Family Caregivers?

April 26, 2021

 

What Does Biden’s Caregiver Infrastructure Plan Do For Families?

President Biden’s Caregiver Infrastructure plan will help families -the very infrastructure that supports elders as they age. What do I mean? Currently, 53 million family members provide most of the care that vulnerable seniors and people with disabilities require — without being paid as Medicare does not pay for long-term caregiving.

Family Members Provide Care for No Pay 

There is often a significant financial and emotional cost to these family caregivers. According to AARP, family caregivers on average devote about 24 hours a week to helping loved ones and spend around $7,000 out-of-pocket on that care.

The value of this unpaid labor force is estimated to be at least $306 billion annually, nearly double the combined costs of home health care ($43 billion) and nursing home care ($115 billion)

Medicare Does Not Pay for Custodial CaregivingGCM-pix-3.jpg

Families are shocked when they discover that Medicare does not pay for custodial caregiving or long-term care. This is the type of care that most elders will eventually need as they age. They will pay for short-term care post-hospitalization. So most elders must depend on their families for this care or if they are in the upper 10-15% pay for private duty home care which can run up to $4000-$6000 a month if they need 24-hour care, creating severe inequality in out care infrastructure.

 

Some Family Caregivers Can Be Paid Through Medicaid and the VA

Although family caregivers and actually in-home care is not paid by Medicare, some family caregivers are  paid  through the VA  and  family caregivers supporting a relative on Medicaid 

In the US 1-5  Americans receive Medicaid. which is only available for low-income individuals.VA Homecare is only available to veterans with specific criteria 

 Biden’s Caregiver Program May Help Medicaid Family Caregivers

 

The median salary for these home-care workers, who care for low-income Medicaid recipients, is approximately $17,200 per year, said Leslie Frane, executive vice president at SEIU. This is in large part because the United States pays only limited amounts to states to compensate them for Medicaid care in the home. More than half of home-care workers are on some form of public assistance themselves such as food stamps, Frane said. They are overwhelmingly female and far more likely to be people of color than the general population.

 

Being a Caregiver on Medicaid Comes at a High Personal Cost

Being a caregiver for a family member presents incredible hurdles for all family caregivers but under Medicaid comes at a  high cost. .Caregivers often have to significantly reduce their number of hours working outside the home or leave their jobs entirely in order to provide quality care for their loved one. This means that caregivers are spending hours assisting loved ones with daily tasks, cooking meals, taking them to appointments, ensuring their safety and well-being, and providing companionship, but are not being compensated for their time.

Biden’s Health Care Plan May be Unveiled This Week

As I mentioned in my last blog, there are still few details about how Biden’s Caregiver Infrastructure Bill of $400 million will be allocated. However, there is reason to believe that a large part will go to these family caregivers who support their elderly relatives on Medicaid.

We may get a hint of what and when that will be this week when Biden will discuss changes in Heath care he will include in the will try to include in his American Family Plan.

JOIN ME FOR MY NEW FREE WEBINAR

 

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

 

 

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes,World Wide COVID spikes,US vaccination accelerates yet elders are

not fully vaccinated, US COVID still spikes, variants explode, anti-vaxers abound, vaccines taken off the market and 8000 American still die each day.

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

 

Learn to use public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

 

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

 

 

 

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides safety from the diminishing but still present virus in the US.

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

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You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

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Filed Under: Aging, Aging Life Care, aging life care manager, Biden's Caregiver Bill, Blog, caregiver, Caregiver Infrastructure bill, Caregiver living wage, Caregiver low salary, caregiver mental health, CAREGIVER RESOUCES, Custodial Care, Families, Family Caregiver, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Medicaid, Medicaid caregiver, nurse advocate, nurse care manager, SEIU Tagged With: Biden's Home Care Plan, Biden's Infastructure Bill, Biden's infrastructure- Caregiver Bill, Care infastructure, caregiver burn out, caregivers live in poverty, Custodial caregiving, Family Caregiver Alliance, family caregiver poverty, family caregivers, HCBC, Home Based Community Care, Medicaid, Medicaid & Community Based Care, Medicaid caregivers, PTSD in family caregivers, Uncovered Medicare Services, unpaid family caregivers

Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

NEW TYPE OF FAMILY THAT CAN AFFORD LONG TERM CARE LIKE GERIATRIC CARE MANAGEMENTiStock_000063346301_Medium-1.jpg

Four types of aging families can afford geriatric care management, home care, and long term care, not covered by Medicare, because they have financial resources, usually over a million dollars in assets.

Two groups of these four do not have severe entitlement issues. One group is professionals, including physicians. attorneys, dentists. They are now retired but went to college when it was affordable and in some case free( in California in the ’50s). They came from  working-class families and climbed up through the American dream that once was available to all, joining professions that gave them the wealth to be in the top 10% of retirees today

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a

defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category. They are not among the two groups that are dysfunctional aging families who take extensive psychodynamic skills. One is the narcissistic entitled family.

THE ALCA TARGET MARKET THAT CAN AFFORD WHAT MEDICARE DOES NOT COVER- LONG TERM CARE

The target market for a private geriatric care management business is not the 65 million families who need care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager can pay the $4000-6000 a month for home care, uncovered by Medicare, and are willing to pay for the services that GCMs and can actually find their way to you. But they still demand gold standard service – not drivers chefs but expert professional assistance they gave to their own customers before they retired.

 

How Do you find these aging families to sign up new concierge clients?

Your marketing message must say your business:

  • offers seamless concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance, as they gave in their working life, with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
  •  offers support to the aging client, as they did with their clients, and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care, home from the hospital

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn From an Expert

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Service

SIGN UP FOR THE FREE WEBINAR

SIGN UP HERE

 

Filed Under: aging life business, Aging Life Care Assocaition, aging life care manager, Blog, Concierge aging clients, Concierge Client, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, marketing to the top 10$, marketing to upper 10%, Medicare For All, normal aging famiilies, parent care, Private Duty Home Care, Professional class retirees, profit in ALCA, Selling ALCA Business, Selling GCM Business, Uncovered Long Term Care, Uncovered MedicareServices, VIP Syndrome Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Care management, concierge marketing, Entitled aging client, Gold standard services, marketing geriatric care management, marketing home care, marketing to entitled adult children, Medicare for All, nurse advocate, nurse care manager, Private duty homecare, Uncovered Medicare Services

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