Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Is Your Business Marketing Plan 4 Updated With Omicron Scourge ?

January 14, 2022

 Do You Have a Care Management or Home Care  Marketing Plan For the Omicron Explosion?

 

Omicron explosion  Covid-19

How do you successfully market the safety of your care management or home care business during the 2022 Omicron worldwide surge?  How can you overcome customers’ hesitation to use your agency when Omicron still wildly spikes, variants may be around the corner, most Americans are predicted to get Omicron  as Omicron/ COVID surge all over the world

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING  PLAN?

 

Omicron Marketing Plan

During the Omicron explosion, your audience is everyone who wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your website like Lifespan, a geriatric care management agency in Santa Cruz, Ca?

Will you use videos of your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan during the omicron explosion to make clients choose you over the competition in your area?

During this worldwide omicron infestation, will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at home, or going into the hospital and recovering after hospitalization?

 

According to the CDC, more data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. So spreading your agency safety policy through social media, your newsletter, your website, and talking to clients is critical and it needs to go into the revision of your marketing plan ASAP.

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management  and find Webinars on COVID Safety

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, COVID-19 Safety, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, marketing Omicron safety, Marketing Plan for COVID, Marketing Strategy, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron varient, Omicron Webinar, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, Omicron, omicron marketing, Omicron Safety, target audience, Updating marketing plan ALCA

Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

 Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant?  How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

 

Join me for my Latest Webinar

3 Steps to great webinar content

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

SIGN UP 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

SIGN-UP

 

 

 

REGISTER 

 

 

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: agency COVID -19 Safety Plan, Aging, aging family and COVID, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & CDC New Mask Confusion, ALCA COVID-19 Crisis, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, Blog, Concierge Care Manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID Agency Safety Plan, Covid-19, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 GCM Safety Procedure, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, Delta Variant, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

Is Your Marketing Plan 4 Your Business Updated For Scary Semi – Post COVID?

April 21, 2021

 Do You Have a GCM Marketing Plan For 2021- Semi-Post  COVID?

How do you successfully market the safety of your care management or home care business during the 2021 “-Semi-Post Pandemic “?  How do you overcome customers’ hesitation to use your agency when COVID-19 slowly diminishes, vaccination accelerates, yet all elders are not fully vaccinated, COVID still wildly spikes, variants abound, vaccines are pulled off the market, and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your Safe homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines taken off the market and 8000 American still die each day.

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency during the “Semi-Post

“Pandemic, when family care providers are still hesitant to trust your services because of COVID

 

Learn to Use public relations and marketing to show you are focused of staff safety by developed protocols. Testing, infection control and procuring the safest personal protective equipment (PPE)

 

COVID services by showing you follow the new CDC’s leaderships safe path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

.

You will learn

 

 

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services

 

  • 7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides to safety from the diminishing but still present virus in the US.

 

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

 

  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP 

You are invited to a  free Zoom webinar.

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada) 
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Blog, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

Marketing plan Critical to Profiting on ALCA or Geriatric Care Management Business

January 11, 2020

Merrily Orsini’s Advice on Marketing GCM

Merrily Orsini, esteemed author of her Marketing Geriatric Care Management  chapter in Handbook of Geriatric Care Management 4th edition 4th-edition  has some sage advice on marketing aging life and geriatric care management

When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

Social Man Drawing Social Security Benefits In Notepad

Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

What is your Market plan and who is your audience?

Do you need a GCM Business Course to learn how to create a marketing plan, sales plan and how to actually market and sell the “Invisible” product- geriatric care management?

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

Filed Under: Aging Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, marketing target, nurse advocate, nurse care manager, target audience

Marketing plan Critical to Profiting on Aging Life or Geriatric Care Management Business

December 31, 2018

Marketing Strategy Business concept. The meeting at the white office table

 

Merrily Orsini, esteemed author of her new chapter in Handbook of Geriatric Care Management 4th edition has some sage advice on marketing aging life and geriatric care management

When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this

  1. It forces you to define that new audience.Your targets are  now not only for direct services, but also a larger audience of  targets: managed care companies, and others that are creating models using value based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers  to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

Understanding who is the new target  audience will allow the Aging Life and Geriatric Care Managers  to  create that critical market plan .

What is your Market plan and who is your audience?

.

Join me in my new  FREE Webinar

 Learn to Market Like Your Business Depended on it!

When : January 23, 2019

2PM-3PM PST

Learn 

How to develop or rewrite a strategic marketing plan  in 2019 that brings more customers  

How to use branding to build positive gut feelings about your agency  

How to position your agency so it stands out from your competitors  

How to develop lead generation and tactics through third parties  

How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences: 

    • Sign -Up –

Filed Under: Adult children, Aging, Aging Family, aging life business, care management market sizing, care management start-up, elder care manager, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, nurse advocate, nurse care manager, Social Media for eldercare, Webinar Tagged With: adding geriatric care management, aging life or geriatric care marketing plan, Care Management marketing plan, care manager marketing, geriatric care marketing, marketing geriatric care management, marketing plan, marketing tactics, marketing target, target audience

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