Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Managing Entitled Clients Like Donald Trump at Mar a lago in 10 Steps

September 8, 2022

Managing ENTITLED CLIENTS

Managing entitled clients is something every care manager needs to do skillfully. How Do You deliver and serve long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company? Then how do you manage these difficult clients who are often referred by wealth managers? 

 

You offer superior professional  Gold Standard Concierge Service to Clients and the Family- Care they demand and their wealth managers expect

 

 You offer preventative care to avoid crises and chaos that can they often enjoy -Helping Keep Clients Out of E rooms and nursing homes and keep them at home where they wish to be and you from losing the case.

You write or rewrite your business plan that has a value proposition in your marketing plan to reach your target markets to concierge clients in the upper 10% and the third parties who in many cases serve them as well like  wealth managers  

10 CARE AND FEEDING TIPS TO KEEP ENTITLED CLIENTS LONG TERM 

  1. Deliver gold standard concierge service
  2. Offer confidential services that clients and families can trust
  3. Do not have the VIP syndrome  with these sometimes famous clients
  4. Serve the whole aging family where adult children are entitled and difficult as well.
  5. Provide a GPS through health care needs so that the best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background-checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding, and unreasonable like Donald Trump, Sumner Redstone, Huguette Clark 
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis, and understands undue influence 
  10. Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

FREE Webinar

Sign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27th 2-3:30 PM Pacific

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

Managing Entitled Clients

 

 Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management benefits and features to their entitled clients,

 bring the right handouts and, do the perfect presentation with the winning pitch

When September 27th 2-3:30 PM Pacific

What you will learn


  • Why market to wealth managers and trust departments
  • The benefits and features GCM offers to wealth managers
  • Who are top wealth managers
  • How do you find them, set up a meeting, what to bring, what to present with the perfect pitch

Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

Sign-Up for this free webinar

 

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, elder care manager, Fiscal Elder Abuse, geriatric care manager, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, marketing to wealth manager, Narcissism, Narcissistic Personality, nurse advocate, nurse care manager, Sumner Redstone, wealth, wealth management, Wealth Management Banks, wealth managers, wealthy clients

10 Steps to Market to & Serve Wealthy, Demanding Long Term Aging Clients Like Donald Trump

September 6, 2018

How Do You Deliver Your Value Proposition of serving long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

 

You offer superior professional Concierge Service to Client and Family- Care they demand when you need it

 

 You offer preventative care to avoids Crisis -Helps Keep Clients Out of E room and nursing homes and Keep them at home where they wish to be

You write or rewrite your business plan that has a value proposition that includes  your marketing plan to reach your target markets o concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elderlaw attorneys and upscale assisted living.

 

You Use the value proposition from your business plan  – leading to one-time/long term client engagements – How

  1. Deliver concierge service
  2. Offer confidential services that clients and families can trust
  3. Adjust your plan of care as professionally needed for family & client
  4. Serve whole aging family
  5. Provide a GPS through health care needs so that best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis
  10. Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

 

 Find out more about a value proposition and subscribe to my Youtube channel Geriatric Care 1 to find out more about marketing Aging Life or Geriatric Care Management.

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, elder care manager, Fiscal Elder Abuse, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, Narcissism, Narcissistic Personality, nurse advocate, nurse care manager, Sumner Redstone

10 Steps to Take to Serve Wealthy, Demanding Long Term Aging Clients Like Donald Trump

August 11, 2017

How Do You Deliver Your Value Proposition of serving long term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

 

You offer superior professional Concierge Service to Client and Family- Care they demand when you need it

 

 You offer preventative care to avoids Crisis -Helps Keep Clients Out of E room and nursing homes and Keep them at home where they wish to be

 

You Use the value proposition – leading to one-time/long term client engagements – How

  1. Deliver concierge service
  2. Offer confidential services that clients and families can trust
  3. Adjust your plan of care as professionally needed for family & client
  4. Serve whole aging family
  5. Provide a GPS through health care needs so that best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis
  10. Have upscale resources in your resource data base like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, or  upscale assisted living

Sign up for my latest free webinar

  • Cathy Cress MSW, Author of Handbook of Geriatric Care Management- 4th edition. Webinar Series
  • Upcoming Webinar
  • Learn The 5 Steps to Reach the Concierge Client
  •  
  •  
  • August 23, 2017 11:00 -12:00 PST  
  • Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps learn more and get the details    
  • Overcome the double bind of your caring model and learn how to care and make money
  • Create a marketing strategy and messages that attract concierge clients 
  • Reach this target audience
  • Design products that exactly meet Concierge Clients needs
  • Obtain adult children’s buy-in           
  • Use words that will make them choose you
  • Get care staff they will like and not fire
  • Get the contract signed with ease

Sign -up for my free webinar 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, Fiscal Elder Abuse, Geriatric Care Manager, geriatric care manager, geriatric social worker, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, Narcissism, Narcissistic Personality, nurse care manager, Sumner Redstone

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