Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Have An Ethical Dilemma About The Cost Of Private Care Management? $?

March 19, 2020

GCM ETHICAL DILEMMA

Limiting access to geriatric care management to the upper 10% leads most Aging Life or geriatric care managers to an ethical dilemma.  Should we limit resources-?

PHYSICIAN’S ETHICAL DILEMMA LIKE GCM

The physician of the 20th century treated all patients rich or poor and did not have a business model. Today managed care physicians see everyone on Medicare, although many do not take Medicare iStock_000063346301_Medium-1.jpgbecause of the low payments. Access to the physician diminishes even more with the advent of the concierge physician, who uses a business model to only treat those elders who can pay privately, which ends up being the upper 10%

Most aging life or geriatric care managers came to the field with inner core beliefs that health care should be available to all elders, yet they chose to start a business. So here ‘s the rub.

HERE IS THE RUB FOR ALCA OR AGING LIFE

That business cannot prosper if the aging life or GCM does not have long term clients who can pay for it. The federal government does not fund the profession, so elders have limited access.

Should you be part of this?

 Here is an ethical dilemma. It turns out that you must serve clients long term to make your aging life or geriatric care management thrive. You also must serve clients in the upper 10%  because we have no national insurance that covers geriatric care management or any long term care.

Statistics support this financial inequity. Only 8% of Americans have long term insurance Medicare does not cover Long term care. The top 20% of Americans own 86% of the country’s wealth and the bottom 80% of the population owned 14%. In 2011, financial inequality was greater than inequality in total wealth, with the top 1% of the population owning 43%, the next 19% of Americans owning 50%, and the bottom 80% owning 7%.

According to Christopher Ingraham/The Washington Post, in 2019 the 400 richest Americans now own more than the bottom 150 million causing huge financial inequity. (Christopher Ingraham/The Washington Post)The top 0.1% in 2019 own more than than the bottom 80% 

GCM OR ALCA CAN ONLY BILL THE WEALTHY

So only the upper 10% can afford those fees long term. ALCA experts Bob OT’oole explains this quite clearly. Bob Toole a long term member of ALCA, documents this quite clearly in Private Revenue Sources for Fee-Based Care Managers Need vs. Demand in Eldercare in the 4th edition of Handbook of Geriatric Care Management.

Although you began an ALCA or GCM business this is the reality you must practice in. You must reach out to wealthy elders who can afford and sustain you. Find out How

Join me in my newest Free Webinar 

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

Sign Up Now

 

 

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, billing, Billing 85%, cash flow, Concierge Senior, elder care manager, ETHICAL DILEMMA, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing to the top 10$, marketing to upper 10%, MONEY FOR GCM BUSINESS, nurse advocate, nurse care manager, Webinar Tagged With: Aging Life Ethical Dilemma, care manager, geriatric care manager, My Geriatric Care Management Operations Manual, starting a GCM business

Ideas May Be a Dime a Dozen – Make Sure Your Care Management Start -Up Suceeds

January 5, 2020

Will You Sabotage Your Own GCM Start-Up?

Geriatric care management is a great business opportunity but many time start-ups sabotage their own success.  Care managers resist billing because of guilt- often coming from a social work or nursing background.

Want to start a geriatric care management agency?  First-test your business idea and do market research.Many find It helpful to Take a Start-Up GCM Business Class. 

The OLD adage goes, “ideas are a dime a dozen” 

How do you really know that starting a geriatric care management business is a good idea?

Have you hit upon a business that’s going to work on all levels?

To figure this out, before you start, you use planning methods. You test your idea by first defining the problem your geriatric care management agency is solving. How urgently do people need what you are selling?

iStock_000039948498_Medium.jpg

Build An Action Plan for Your GCM Business

You build an action model to test the assumption that you will be successful (make a profit) at running a geriatric care management business.

You create a marketing survey to find out if you have enough customers, a competition survey to see if you have too much competition and a financial projection to see if this is a business where you make really make money.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you .Understand lead generation in care management

Get the best marketing software

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

 

 

 

Cathy Cress MSW

 

 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life care start up, business start up, care manager, case manager, eldercare manager, GCM start-up, geriatric care manager, nurse care manager, start-up geriatric care management aging life care manager, starting a GCM business

What is a Value Proposition& Why it leads to Making Money at Aging Life or GCM Business

October 13, 2019

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What is a value proposition? It’s the primary reason you give a client and their family to purchase a product or services from your aging life or geriatric care management agency.It’s a promise of value to be delivered to your GCM or Aging Life customer, find Out More in my new free webinar 5 Critical Steps to Start and Run a GCM/ALCA Business.

In a nutshell, a value proposition is a clear statement that

  • Explains how your product solves customers’ problems or improves their situation (relevancy),
  • Delivers specific benefits (quantified value),
  • Tells the ideal customer why they should buy from you and not from the competition (unique differentiation

 What’s Your Message?

The message should say you are a “Top Tiered “GCM or aging life professional who welcomes long term engagement of customers. That is part of your value proposition. Leading to one-time/long term client engagements because that is how you make money and a long-term income. This does not appear in your web site but in your business plan and is believed by every member of your team. IT shows how you serve you serve your customer

What your 2nd message?

Geriatric care manager needs a value proposition that says you want to reach high-end customers. Change your value proposition to tell wealthy elders what makes your services valuable enough for them to pay you this week/month- long term? What makes your service valuable enough for clients to work with you for many months/years. Learn more by attending my free webinar-

Why you need to Create a for-profit mindset

Have a for Profit Mindset. Change your Value Proposition to one that reflects you want to make money and will be choosing the top 10% of seniors as clients as they are the only ones who can afford you and can pay for your services long term.

 

Great Sample Value Proposition

¨Upper income frail elders, in Atlantic County, New Jersey will purchase geriatric care management from X agency BECAUSE we offer 12 Concierge care management services for aging clients giving flawless uninterrupted gold standard services for all their care needs over all their years

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Aging Tagged With: GCM financial success, GCM Operations Manual, geriatric and aging life care management, starting a GCM business, value proposition

SIGN -UP For My Newest Free Webinar- 5 Critical Steps To Start a GCM ALCA Business

September 17, 2019

What is a Mission and why is it a Critical Success Factor in Beginning or Adding an Aging Life or GCM business?

  • A mission is a – tool for communicating fundamental business objectives,

Part of your mission must state that you are 100% clear you are serving high end entitled clients

 

Read  GCM Bob O Toole’s chapter Private Revenue Sources in the Handbook of Geriatric Care 4th edition on the Fee-Based Geriatric Care Manager.

 He shows you about the very limited market you must serve for financial success. That Market is the top 10% who can afford you.

So give a try to rewriting your mission statement – here’s how

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

  As part of your business plan so you are adding a major part to a document that will allow you to plan your business and perhaps get investors, who will want to be paid back with your profit.

Try a good mission statement on your own that is short focused and those 20 words.

Here is an example :

  • “Premium care management services and choices delivered by extraordinary health care professionals”

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its  4th edition. 

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse care manager, START UP Tagged With: aging life care start up, care manager, case manager, free webinar, geriatric care management start up, geriatric care manager, geriatric care manager. webinar. free welinar, My Geriatric Care Management Operations Manual, nurse care manager eldercare manager start-up, starting a GCM business

Do You Have An Ethical Dilemma About Charging Clients Money?

August 16, 2019

iStock_000085532435_Medium.jpg

GCM ETHICAL DILEMMA

Limiting access to geriatric care management to the upper 10% leads most Aging Life or geriatric care managers to an ethical dilemma.  Should we limit resources-?

PHYSICIAN’S ETHICAL DILEMMA LIKE GCM

The physician of the 20th century treated all patients rich or poor and did not have a business model. Today managed care physicians see everyone on Medicare, although many do not take Medicare because of the low payments. Access to the physician diminishes even more with the advent of the concierge physician, who uses a business model to only treat those elders who can pay privately, which ends up being the upper 10%

Most aging life or geriatric care managers came to the field with inner core beliefs that health care should be available to all elders, yet they chose to start a business. So here ‘s the rub.

HERE IS THE RUB FOR ALCA OR AGING LIFE

That business cannot prosper if the aging life or GCM does not have long term clients who can pay for it. The federal government does not fund the profession, so elders have limited access. Should you be part of this?

 Here is the ethical dilemma. It turns out that you must serve clients long term to make your aging life or geriatric care management thrive.

GCM OR ALCA CAN ONLY BILL THE WEALTHY

 Only the upper 10% can afford those fees long term, Bob Toole a long term member of ALCA ,writes new 4th edition of Handbook of Geriatric Care Management.

Join Me in my new FREE WEBINAR-

Break Through Barriers to Billing & Profit: Financial Management for GCM &Aging Life Care Managers

 

 

THIS WEBINAR BEGINS: Wednesday August 21 2 PM PST Ends 3:15PM PST

LEARN MORE 

 

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Give Your Customers Have a Commitment to Pay You

To maintain Cash Flow 

To choose the Right Billing Software  

To develop Financial Literacy  

Why You Must Bill 85%  

Understand How To Hire Care Managers Who Can Bill 85% 

Understand How to train your Staff 85%

How to Thrive financially at ALCA or GCM

 

Sign Up Here  

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, billing, Billing 85%, cash flow, Concierge Senior, elder care manager, ETHICAL DILEMMA, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing to the top 10$, marketing to upper 10%, MONEY FOR GCM BUSINESS, nurse advocate, nurse care manager, Webinar Tagged With: Aging Life Ethical Dilemma, care manager, geriatric care manager, My Geriatric Care Management Operations Manual, starting a GCM business

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