Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Adult Children

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss 
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving
  • pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing. 

 So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

What To Do When Parent Reject Care

 

Tips on Speaker Bureau Success

 

  • Choose Speakers Bureau Topics that address their pain
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
  • Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
  •  
  •  
  • After Speech

  • Send thank you letter to the club president                                   

  • Enter the sign-in sheet in your marketing database
  • Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp
Speakers Bureau

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

January 31, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

How to Get a Big Bang From Care Management Speaker’s Bureau

October 19, 2019

To succeed in

Closed yellow tool box on a white surface with text “MARKETING TOOLS”. Isolated. 3D Illustration

Geriatric Care Management or ALCA you need to do 4 things

  1. Provide an excellent gold standard service
  2. Understand the inquiry and sales process
  3. Use Good PR
  4. Use the web smartly

PR or Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says-

Marketing Strategy Business concept. The meeting at the white office table

building relationships between you and your GCM customers? It is also FREE stories about you and your agency for your agency, saving you lots of money.

Why PR? Because it is free, believable, gives you credibility and stature, helps build your business, gives you authority, read by a lot of people /customers and remembered.

There are paid marketing -the web, newspapers, sponsorships, etc. But if you do free PR you should put a Speakers Bureau in your Marketing /PR Toolbox.

One of the best PR tools you can use from your toolbox is a speaker’s bureau.

What is a Speakers Bureau in geriatric care management or Aging Life Business? Why has one? There are two marketing groups you have to attract- third parties like Elder law attorneys who can refer clients to you. The other is adult children and this group is hard to pinpoint. A speakers bureau gives the perfect PR tool to reach adult children a hard group to directly market to.

The Speaker’s Bureau is a series of ” Hot Topics” presented at women’s clubs, services clubs like the Rotary, family councils of facilities, etc. to draw potential clients like adult children or older clients

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings over older Parent Care., “The Dutiful Daughter- How women can take care of themselves while being a caregiver.” ” Parent-Sweetheart Scams  – How to understand the undue influence and protect your aging parent from being scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog yesterday about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:”

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer

Newsletters and Content Marketing Tools for Elder Care Professionals

Everything is done ahead for the speaker- methods to make the calls, the speech, the handouts, the timeframe. This is a  really effective marketing tool that your ALCA or GCM agency uses to draw a future bank of customers.

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey.     

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  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
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Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging, Aging Family, Aging Life Care, aging life care manager, Blog, case manager, elder care manager, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, newsletters, nurse advocate, nurse care manager, PR, Presentations, Public Relations, Public Reltions, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Sweetheart scam, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, care manager marketing, case manager, Free Publicity, GCM Marketing, geriatric care manager, nurse care manager, PR, Public Relations, Speakers Bureau

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