Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How To Get Free PR Through a Speakers Bureau

February 23, 2022

Use Speakers Bureau to Find Adult Children of VIP Clients 

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

 

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams  – How to Understand  Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
  • Getting Free PR Through a Speakers’ Bureau Plus Bookings

  •  My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free  venue to do the presentation- and to arrange  speaking gig’s at local women’s  clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present  and how to get leads through sign-ups after the presentation
  • SIGN UP FOR MY FREE WEBINAR   

  • When: March 15 2022
    2 PM-3:30 PM PST

  • Learn 

    A feature is a fact    A benefit tells your customer the advantages of those facts   

     

    Take Advantage of One Time Low Offers on Products

    You will learn

    The difference between selling features vs benefits

    You will learn how to sell the benefits of your services for each 3rd party you  serve

    How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

    The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

    Step by Step how to set up meetings with 3rd parties to make the sale

    Even if you cannot attend you will get the recording of the webinar the next day if you sign up

    SIGN UP 

  •  

 

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

 

Position Your Business Over Your Competition

Reaching adult children who will pile in over the holidays can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting and foundering over the holidays.

Speaker’s Bureau Topics For Adult Children After Holidays

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.images_20141216-184443_1.jpg

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss  stock-photo-16832488-tense-couple-in-therapy-session.jpg
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving

Think about the pain points of family caregivers to get your phone ringing. 

Over the holidays so many adult children find themselves in pain seeing their declining parents. They fear caring for them, the burden they can, cannot or reject taking on and how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

  • 10 warning signs your parent may need helpimages_20130906-154817_1.jpg
  • Is it Alzheimer’s?
  • Should Dad still be driving
  • What To Do When Parent’s Reject Care

 

Tips on Speaking Success

  • You are not there to inform them. You are not in speech business or case management business-You are in the customer business
  • Talk about your  business
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out sign-in sheet for gather emails for marketing early to add to your marketing database
  • Pass handouts including business cards, print out of your newsletter before lunch-audience can learn before you start
  • Ask for the sale -offer free  complimentary 30-minute phone consultation if sign up on your website
  • You are not there to inform them. You are not in speech business or case management business-You are in the
  • customer business
  • talk about your  business
  • After Speech

  • Send thank you letter to club president                                   

  • Enter sign-in sheet in your marketing database
  • Keep agency newsletters , social media and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

 Learn how!

  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services to desperate adult child callers 
  • Families so the  client chooses you

     

  •  

THIS FREE  WEBINAR IS NOVEMBER 21, 2019 FROM 2 PM – 3 PM PST

SIGN-UP NOW

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

How to Get a Big Bang From Care Management Speaker’s Bureau

October 19, 2019

To succeed in

Closed yellow tool box on a white surface with text “MARKETING TOOLS”. Isolated. 3D Illustration

Geriatric Care Management or ALCA you need to do 4 things

  1. Provide an excellent gold standard service
  2. Understand the inquiry and sales process
  3. Use Good PR
  4. Use the web smartly

PR or Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says-

Marketing Strategy Business concept. The meeting at the white office table

building relationships between you and your GCM customers? It is also FREE stories about you and your agency for your agency, saving you lots of money.

Why PR? Because it is free, believable, gives you credibility and stature, helps build your business, gives you authority, read by a lot of people /customers and remembered.

There are paid marketing -the web, newspapers, sponsorships, etc. But if you do free PR you should put a Speakers Bureau in your Marketing /PR Toolbox.

One of the best PR tools you can use from your toolbox is a speaker’s bureau.

What is a Speakers Bureau in geriatric care management or Aging Life Business? Why has one? There are two marketing groups you have to attract- third parties like Elder law attorneys who can refer clients to you. The other is adult children and this group is hard to pinpoint. A speakers bureau gives the perfect PR tool to reach adult children a hard group to directly market to.

The Speaker’s Bureau is a series of ” Hot Topics” presented at women’s clubs, services clubs like the Rotary, family councils of facilities, etc. to draw potential clients like adult children or older clients

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings over older Parent Care., “The Dutiful Daughter- How women can take care of themselves while being a caregiver.” ” Parent-Sweetheart Scams  – How to understand the undue influence and protect your aging parent from being scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog yesterday about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:”

  • Dementia and memory loss
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving”
  • Other ideas from other Aging Life  members include were
  • Hospice & Palliative Care
  • Dementia Care
  • Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer

Newsletters and Content Marketing Tools for Elder Care Professionals

Everything is done ahead for the speaker- methods to make the calls, the speech, the handouts, the timeframe. This is a  really effective marketing tool that your ALCA or GCM agency uses to draw a future bank of customers.

Sign Up for My Newest Free Webinar 

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 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

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Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Adult children, Aging, Aging Family, Aging Life Care, aging life care manager, Blog, case manager, elder care manager, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, newsletters, nurse advocate, nurse care manager, PR, Presentations, Public Relations, Public Reltions, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Sweetheart scam, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, care manager marketing, case manager, Free Publicity, GCM Marketing, geriatric care manager, nurse care manager, PR, Public Relations, Speakers Bureau

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