Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

June 29, 2017

Michelle-Dockery-Laura-Carmichael-and-Jessica-Brown-Findlay-by-Jason-Bell-for-Vogue-UK-August-2011.jpg

 

Who is Your Market in an Aging Life or geriatric care management business? The Rich and Famous people who are your concierge clients. This is why you need to serve that top 10%. Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

 The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager, are willing to pay for the services that GCMs and can actually find their way to you.

 This subset really represents the top 10% of the economic spectrum and more precisely the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and may have even gained a bit.

Meanwhile, the share of national wealth held by the bottom 90% fell to 25% after the Wall St and Housing collapse and these elders are tragically not the market for geriatric care managers because they cannot afford the service.

Whether you are a nurse care manager, geriatric social worker, nurse advocate, geriatric care manager , aging life care manager , any of the alphabet soup of care management names, if you have a private geriatric care management business, you can only make money and thrive as a business by marketing selling and signing up the top 10% edder client.

Bob OToole MA ,long time geriatric care manager,wrote a highly researched chapter in the latest edition of Handbook of Geriatric Care Management 4th edition  Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market which show aging life and geriatric care manager why you need these 10% elders and their Families as customers.

 

 

 

 

 

 

 

Filed Under: Aging, care manager, case manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Client, geriatric care manager, geriatric social worker, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, webinar concierge care

What Will Destroy Your Care Plan?

June 5, 2017

When an aging professional or care manager, put together a care plan they have to understand what might tear it apart.

Often unstated, the car plan must address the underlying issues of family caregiver burn-out, guilt, anger, financial agendas and threats/challenges to the well-being of those involved.  Without considerations to each individual’s stake in the plan, the implementation may never occur. 

This does not mean you are a mind reader. This means you have spent years learning a whole family approach and can see both the older person’s and the caregiver’s needs, stated or not stated.

 

When prioritizing the needs, the senior and family caregiver cannot agree-

  • For Mrs.Sterling, her primary needs included help (16)with a bath and having food brought to her. She thinks of course here daughter Jane can do this on her way home from work. Mrs. Sterling, of course, needs much more care as she had a broken hip and has had falls. But Jane was her “ dutiful daughter so Mrs. Sterling counted on her being there every night.
  • For Barbara, her primary needs included having someone with her mother to help avert another fall,; and to make sure her mother is eating, and to monitor that her mother’s hygiene is maintained. Barbara also does not want to continue neglecting her husband and son by coming by her mother’s every night after working all day at her law practice.

The aging professional who had a “Whole Family Approach”, understood the underlying outcome that was never voiced by the client. If she had not and Jane did not assure her she would always be there, the whole care plan would fall apart. Jane had to be the dutiful daughter, as Mrs. Sterling had been in Denmark.How to you arrange needed care and give the daughter and mother both what they want?

  • How do you understand these unstated needs of clients that will literally turn over your apple cart?
  • Watch this video to see how you the care manager or aging professional will do your care plan to meet the mother and daughter’s unstated needs.

  • Bunni Dybnis MA, LMFT, CMC Director of Professional Services LivHome, LA
    and
    Steve Barlam Chief Professional Officer, Co-Founder LivHome
    MSW, LCSW, CMC, both highly expert care managers, created a seminal chapter on the Tools that a care manager or geriatric social worker need to work with aging families in my book 
    Care Manager’s Working With the Aging   They cover these CORE skills in that chapter, including how to see a care plan may be blocked.

Filed Under: Aging, Aging Life Care, aging life care manager, care manager, Care Plan, case manager, elder care manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, nurse care manager Tagged With: aging life care manager, care manager, care plan geriatric social work, case manager, geriatric care manager, nurse advocate, nurse care manager, social work care manager

  • « Previous Page
  • 1
  • 2

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2022 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify

Powered byHow to get udemy courses for free