Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What Features Sell Care Management to Assisted Living?

June 12, 2019

What is a feature ?

What matters to Assisted Living when care managers market to them? Features are important. What is a feature? A fast internet connection is a feature, but the ability to quickly find what you want on the web is a benefit. Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.

Features matter because they show your customers hints about how well your product or service will deliver its benefits. ¨Benefits are more important than features but there are some times when features make all the difference: ¨Features that  matter in GCM/ALCA are an emergency response to elders crisis, communication with the family (like monthly reports, emails calls, and texts) when needed,¨level of education of care managers and free consultation

What Is Your GCM Product for Assisted Living?

What also matters when marketing to Assisted Living is to have a specific product to offer rather than general geriatric care management. Buyers want something that will benefit them. So you have to design a product that is specifically needed in Assisted Living and will benefit the director. What Assisted Living Directors do not want to lose is residents or ” move outs. Keeping residents happy and not moving out is a benefit to Assisted Living and something ALCA members and care managers can sell.

As Assisted Living offers personal care, what they benefit from is quality of life activities to keep residents who are lonely, isolated or depressed -engaged in life and feeling more joy in each day. In my GCM Operations Manual, I have included 14 different geriatric care management products including Concierge Companion for Assisted Living, which offers Quality of Life activities. It also includes ” Move Management” another product that Assisted Living might use if a resident needs to move to another area or higher level of care.

Nina Herdon also has developed the first activity kit for the quality of life, Joyful Moments .
Care Managers can use this activity kits to develop quality of life activities with their clients is assisted living or at home. Care managers that have home care can utilize the kit to teach their care providers to create quality of life activities that give seniors they serve Joy.

Free Webinar -How to Make A GCM Sale to Assisted Living

10 Steps to Success in Selling Care Management to Assisted Living

 

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

 

THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST

 

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

 

 

What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

 

 

What Feature to use When Selling Geriatric Care Management to Assisted Living

 

 

 

What Benefits to use When Selling Geriatric Care Management to Assisted Living

 

 

 

How to Close the Sale of Geriatric Care Management to Assisted Living

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Filed Under: Aging, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, LGTBQ Loneliness& Isolation, Loneliness, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, Marketing to Assisted Living, nurse advocate, nurse care manager, Reminiscence Therapy, Sales in geriatric care management, Sales to Assisted Living, Senior Isolation, Senior Loneliness Tagged With: aging life care manager, ALCA marketing, ALCA sales, care manager, case manager, geriatric care manager, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life and Asssited Living, Quality of Life in Assisted Living, quality of life in retirement, Quality of Life of Elders at Home, Quality of Life Programs, Recreational Therapy in Assisted Living

Loneliness/Prolonged Isolation in seniors =Health Risk of Smoking 15 Cigarettes a Day

March 3, 2018

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The AARP Foundation’s Connect2Affect has called social isolation a “growing health epidemic” among older adults. It equates the health risks of prolonged isolation with smoking 15 cigarettes daily.Adding a Quality of Life Program to a geriatric care management practice can help serve independent seniors who do not need hands-on care but do need more community and a way to help themselves overcome loneliness and social isolation.

In a recent study loneliness in seniors between the ages of 65 and 86 led to a 64 percent increase in the risk of developing dementia, an extraordinary spike in odds highlighting the importance of fostering meaningful relationships at all stages of life.  Helping seniors, through a quality of life services, find new human connections and community , can give an older person a greater sense of happiness and joy. But as this study shows critically- better health.

Quality of Life of the older client can be important to the older person’s family.If the family is involved, which it often is, even if the senior is living alone,  the care manager can assist families by beginning the dialogue to open discussions on preferences and values of the older client and the family. What would give the older person joy in their life? Would it be art, going to baseball games, being in a knitting group, having a tea for friends at their GCM-pix-3.jpghome, volunteering with a group?

Quality of Life issues that the care manager should assess is the individual’s need for social interaction or privacy; the value of family; proximity to cultural stimulation; and adaptability to change. These are just some of the many quality of life considerations.

When values and preferences differ between individuals, in the family, it is important to identify how the differences may impact all involved in the process. What if the older person wants an electric scooter so she can shop at Safeway, the store she has used since she was a young mother and wife? At the same time what if the adult son or daughter will only shop at organic, health food markets and wants her mother to shop there. On top of that, the daughter feels the electric scooter is unsafe and the aging mother feels she is safe. How do you solve this quality of life dilemma?

Care Managers can be so valuable in not only helping a senior create a path out of loneliness and isolation but assisting in removing barriers to quality of life that family members may, out of care and worry, put in the elder’s way.

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager, Quality of Life, Quality of Life for elders Tagged With: aging family, aging parent, aging parent care, aging parent crisis, assessing for quality of life, Care Managers Working with the Aging Family, caregiver family meeting, case manager, Geriatric Assessment, geriatric care management, geriatric care managers, Handbook of Geraitric Care Management, isolation and quality of life, knitting groups for the elderly, LCSW, Marriage and Family Therapist, midlife sibling, parent care, quality of life assessment, quality of life in retirement, social isolation, Whole Family Approach, whole family assessment

Loneliness& Isolation in Seniors =Health Risk of Smoking 15 Cigarettes a Day

March 3, 2018

 

The AARP Foundation’s Connect2Affect has called social isolation a “growing health epidemic” among older adults. It equates the health risks of prolonged isolation with smoking 15 cigarettes daily. Adding a Quality of Life Program to a geriatric care management practice can help serve independent seniors who do not need hands-on care but do need more community and a way to help themselves overcome loneliness and social isolation.

In a recent study loneliness in seniors between the ages of 65 and 86 led to a 64 percent increase in the risk of developing dementia, an extraordinary spike in odds highlighting the importance of fostering meaningful relationships at all stages of life.  Helping seniors, through a quality of life services, find new human connections and community, can give an older person a greater sense of happiness and joy. But as this study shows critically- better health.

Quality of Life of the older client can be important to the older person’s family. If the family is involved, which it often is, even if the senior is living alone,  the care manager can assist families by beginning the dialogue to open discussions on preferences and values of the older client and the family. What would give the older person joy in their life? Would it be art, going to baseball games, being in a knitting group, having a tea for friends at their GCM-pix-3.jpghome, volunteering with a group?

Quality of Life issues that the care manager should assess is the individual’s need for social interaction or privacy; the value of family; proximity to cultural stimulation; and adaptability to change. These are just some of the many quality of life considerations.

A Care Management Agency can even develop a Quality of Life programs. Sage Eldercare in Northern California has developed a unique activity kit called Joyful Moments that helps family members, care managers, and caregivers. Joyful Moments, unique activity cards that give “the tools to re-engage older adults in life—and turn every visit from mundane to memory making. Nina Herndon the director of  Sage Eldercare is also an expert in quality of life for seniors and authored a chapter on how care managers can develop that skills with seniors Handbook of Geriatric Care Management 

Choice is important with seniors When values and preferences differ between elders individuals, in the family, it is important to identify how the differences may impact all involved in the process. What if the older person wants an electric scooter so she can shop at Safeway, the store she has used since she was a young mother and wife? At the same time what if the adult son or daughter will only shop at organic, health food markets and wants her mother to shop there. On top of that, the daughter feels the electric scooter is unsafe and the aging mother feels she is safe. How do you solve this quality of life dilemma?

Care Managers can be so valuable in not only helping a senior create a path out of loneliness and isolation by assisting in removing barriers to quality of life that family members may, out of care and worry, put in the elder’s way.

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Loneliness, nurse advocate, nurse care manager, Quality of Life, Quality of Life for elders Tagged With: aging family, aging parent, aging parent care, aging parent crisis, assessing for quality of life, Care Managers Working with the Aging Family, caregiver family meeting, case manager, Geriatric Assessment, geriatric care management, geriatric care managers, Handbook of Geraitric Care Management, isolation and quality of life, knitting groups for the elderly, LCSW, Marriage and Family Therapist, midlife sibling, parent care, quality of life assessment, quality of life in retirement, social isolation, Whole Family Approach, whole family assessment

Nursing Homes Finally Make Breakthrough- Older People Like Sex

July 13, 2016

New York Times Today  Nursing home that is helping achieve quality of life in the best way -love and sex 

Filed Under: Aging Tagged With: geriatric care manager, Quality of Life, quality of life in retirement, Skilled Nursing

Whole Family Approach- Quality of Life

June 22, 2013

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Quality of Life of the older client and important to the involved family caregivers. The care manager can assist families by beginning the dialogue to open discussions on preferences and values of the older client and the family. What would give the older person joy in their life? Would it be art, going to baseball games, being in a knitting group, having a tea for friends at their home with the help of a caregiver?

Quality of Life issues that the care manager should assess are: the individual’s need for social interaction or privacy; value of family; proximity to cultural stimulation; and adaptability to change. These are just some of the many quality of life considerations.

When values and preferences differ between individuals,in the family, it is important to identify how the differences may impact all involved in the process. What if the older person wants an electric scooter so she can shop at Safeway, the store she has used since she was a young mother and wife? At the same time what if the adult son or daughter will only shop at organic, health food markets and wants her mother to shop there. On top of that the daughter feels the electric scooter is unsafe and the aging mother feels she is safe. How do you solve this quality of life dilemma?

 

 

Filed Under: Aging Tagged With: aging family, aging parent, aging parent care, assessing for quality of life, Care Managers Working with the Aging Family, caregiver family meeting, case manager, Geriatric Assessment, geriatric care management, geriatric care managers, Handbook of Geraitric Care Management, isolation and quality of life, knitting groups for the elderly, LCSW, Marriage and Family Therapist, midlife sibling, parent care, quality of life assessment, quality of life in retirement, Whole Family Approach, whole family assessment

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