Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Give VA BENEFITS Veterans & Help Stop School Shootings on Memorial Day-

May 25, 2021

On this coming Memorial Day and every day, geriatric care managers can be a huge help to older veterans to get VA benefits.

With nearly 10 million veterans in the U.S. who are over the age of 65, older vets are usually good candidates for geriatric care management services both now and in the future.

Unfortunately, navigating the services supports, and  VA benefits available to older veterans can be a challenge for geriatric care managers and clients alike. Services and supports for this population are available at the federal, state and local level addition to the service navigation complexity. The configuration of services received by veterans and their families is likely to consist of federal services provided by the Veterans Administration in addition to more localized services for older adults in general like those provided by senior centers, area agencies on aging, etc.

VA Benefits available to veterans and their families range from federal VA home improvement grants, burial benefits, medical care, respite, housing programs, pension, and even local benefits like business loans and discount programs.

 Like most clients served by geriatric care managers, this population will need both VA Benefits and personalized assistance in meeting their care needs. For this reason, it is important to note that services and supports designed for older adults, in general, are also key resources for veterans.

While the VA is a great resource, don’t overlook the value and expertise in VA Benefits offered by local organizations like local healthcare centers, senior centers, and Area Agencies on Aging, among others.

Find the many ways care managers can access hard-to-find VA services and serve retired vets.

This memorial Day remember “More Americans have died from guns in the United States since 1968 than on battlefields of all the wars in American history.”

In the US there have been 2,032 school shootings since 1970 and these numbers are increasing. In the US  948 school shootings have taken place since the tragedy at Sandy Hook Elementary School in December 2012. 

Yesterday the shooting death of 19 3rd,4th, and 5th graders-  at Robb Elementary School in Uvale Texas added another slaughter of US children in their schools.  

As President Biden said “As a nation, we have to ask, when in God’s name are we going to stand up to the gun lobby?” Mr. Biden said. “When in God’s name will we do what we all know in our gut needs to be done?” 

So on this memorial day stand up for common sense gun laws. Call your Congressperson  and state senatorand ask them to pass Backgound Checks for purchasing guns.

A House-passed bill, HR 1446, backed by Democratic Rep. Jim Clyburn of South Carolina, would close what’s known as the “Charleston loophole,” which allows some licensed gun sales to go through before a required background check is donehttps://www.cnn.com/2022/05/25/politics/gun-laws-us-congress/index.html.But the legislation is stalled in the Senate. Write or call your State Senator and ask them to pass this bill. On this memorial day make the death school children ( your kids , your grandkids , now dying more than people who go to war, less likely by a background check that 90% of Americans believe in

/Handbook of Geriatric Care Management 4th edition includes a new chapter that will help you help vets  Maximizing the Health and Well-Being of Older Veterans by Dr. Lenard Kaye, director of the Center for Aging at the University of Maine and Glenn Osbourne, director of the National Veterans Legal Aid Group . As an aging life or geriatric care manager, or senior advocate, learn how to to get elder veteran’s VA benefits they so deserve.

CONNECT WITH CATHY CRESS MSW

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Filed Under: Aging Life Care, aging life care manager, Biden Infrastructure Bill Passing, Biden's VA Infrastructure Bill, Blog, elder care manager, geriatric care manager, nurse care manager, VA benefits and geriatric care management, VA Benefits PTSD, VA Caregivers, VA GRECC Program, VA Home Care, VA Hospitals crumbling, VA PTSD Tagged With: aging life care manager, aging parent care, aging professional, Biden's VA Infrastructure Plan, care manager, case manager, finding VA military services, geriatric social worker, Memorial Day, Memorial Day WWII Vets, nurse advocate, nurse care manager, Qualifying for VA Benefits, VA, VA Accredited Attorneys, VA Claims Denied, VA home based benefits, VA Homemakers Health Aide

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents.  Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.1 An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

  • SalesForce For Small Business 
  • GoldMine 
  • Act!
  • Highrise is a contact management database.  Easier to use than SalesForce,  Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
  •  Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
  • Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component 
  • WHY DO YOU NEED Customer Relationship Database FOR MARKETING?

  • Rolodex on Speed                                               
  • Throw away all those business cards
  • ADD all 3rd party targets you need to market to for referrals
  • all contacts in the community that help you weave a care plan- can be the same as targets
  • all the contacts that you use as your individual prescription- which is your care plan
  • Will send a form elder law letter to all elder law  or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
  • Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-  
  • SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
  • As you are approaching the busiest season for care manager’s  the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into  regular clients

    Understand branding         

    Develop a positioning strategy so the caller chooses you

    Understand lead generation in care management

    Understand how to do an e-newsletter

    Get the best marketing software  

    Understand Public Relations Press, TV-Radio, Social Media Coverage

    Understand Zoom Webinars

    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

     

    You are invited to a Zoom webinar.
    When: Oct 22, 2020, 02:00 PM Pacific Time (the

    US and Canada)
    Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

    Register in advance for this webinar:

    After registering, you will receive a confirmation email containing information about joining the webinar.

Filed Under: Aging, Aging Community & Covid-19, Aging deaths, Aging Families and Disaster, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA Disaster Plan, Benefits of Care Management, Benefits vs Features, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Covid 19 Webinar, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID19 Deaths Essential worker, database, e-newsletter, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, GCM Start-Up, GCM technology, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, marketing ALCA /GCM, marketing care management, Marketing data base, marketing pitch, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life or geriatric care manager, aging life target audience, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, Benefits vs Features, care manager, case manager, COVID & Christmas, COVID & Halloween, COVID & Holiday Season, COVID & Holidays, COVID & Seasonal Flu, COVID COACHING, COVID GCM Procedures, Covid-19 Telehealth, COVID& Thanksgiving, CRM care manager data base, CRM for Geriatric Care Manager, Fall Tempest of COVID&FLU, GCM contact data base, geriatric care manager, marketing data base, nurse advocate, nurse care manager, Qualifying for VA Benefits

Lead Sources- Why You Need a Marketing Data Base ?

February 8, 2020

Geriatric Care Managers Need a Marketing Database

You need marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents.  Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

Here are some of the many choices ALCA or Geriatric Care Managers can check out

  • SalesForce For Small Business 
  • GoldMine 
  • Act!
  • Outlook or Microsoft Access. 
  • Highrise is a contact management database.  Easier to use than SalesForce,  Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
  •  Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
  • WHY DO YOU NEED ONE ONE FOR MARKETING?

  • Rolodex on Speed                                               
  • Throw away all those business cards
  • ADD all 3rd party targets you need to market to for referrals
  • all contacts in the community that help you weave a care plan- can be the same as targets
  • all the contacts that you use as your individual prescription- which is your care plan
  • Will send a form elder law letter to all elder law  or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits dataSend Follow up letters
  • Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators,CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-  

    Join me in my new FREE Webinar on Marketing
    Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

    When: February,20th 2020
    2 PM-3:30 PM PST
    Learn
     

    What is a benefit vs features and how to find benefits for each 3rd party you market to?

    What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians  

    What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

    Step by Step how to set up meetings with 3rd parties to make the sale

    SIGN UP

Filed Under: Aging, aging life business, Aging Life Care Assocaition, aging life care manager, Benefits of Care Management, Benefits vs Features, database, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, GCM Start-Up, GCM technology, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, marketing ALCA /GCM, marketing care management, Marketing data base, marketing pitch, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life or geriatric care manager, aging life target audience, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, Benefits vs Features, care manager, case manager, CRM care manager data base, CRM for Geriatric Care Manager, GCM contact data base, geriatric care manager, marketing data base, nurse advocate, nurse care manager, Qualifying for VA Benefits

5 Steps for Geriatric Care Managers To Help Older Vet to Get VA Benefits

May 28, 2017

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One of those life-changing losses for aging vets was serving our country in the World War II. The long-term impacts that experience can have on those who served have been in a state of denial by the Greatest Generation, and the veterans themselves.

 

The fact is, besides The VA itself, paltry attempts have been made understanding the results of war of the 9 million WWII vets and their families have hidden psychic wounds like PTSD 

When a social worker or care manager does an intake, family and client do not identify themselves as veterans there may be silence. They may not get to those deep wounds without strong support from the aging professional or GCM, in an effort to avoid confronting the pain and trauma and reliving the experience. ,WWII may be avoided at all costs sabotaging the VA’s help.

A deadly example is my own father did not seek services from VA for PTSD  for 50 years until he found my brother dead.His long hidden throbbing wound came to the surface and with this and I was able to get him to the VA for help after 50 years. Help a veteran before something sears and ruptures their life like this.

If You are a  geriatric social worker, GCM or Aging Professional – take these 5 steps to help an Older Veteran see if she/he qualifies for Veterans benefits.

1) Add questions to your psychosocial assessment that prompt military history and veteran’s benefits under financial section and asking Adding a question for partners/ wives to prompt connection to a military veteran through marriage

 

2) If yes.
3) Access benefits for Older Vets or call the VA at
1-800-827-1000.

 

4) Locate the nearest VA center and arranging transportation there. VA centers are best equipped to assess the services for which an individual qualifies.

5) Locate a local veterans service office and take the veteran or wife there for more information.           

Handbook of Geriatric Care Management 4th edition includes a new chapter that will help you help vets  Maximizing the Health and Wells-Being of Older Veterans by Dr. Lenard Kaye, director of the Center for Aging at the University of Maine and Glenn Osbourne, director of the National Veterans Legal Aid Group . As an aging life or geriatric care manager, or senior advocate, learn how to to get elder veteran’s the benefits they so deserve.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Intake, nurse care manager, Quality of Life for elders Tagged With: aging life care manager, aging life or geriatric care manager, care manager, case manager, geriatric care manager, geriatric social worker, Getting VA Benefits, nurse care manager, Qualifying for VA Benefits, VA Benefits

5 Steps for GCM Help Older Vet to Get VA Benefits

August 22, 2015

HVC-85th_20130525-233904_1.jpg

 If You are a GCM or Aging Professional – take these 5 steps to help an Older Veteran see if she/he qualifies for Veterans benefits.

1) Add questions to your psychosocial assessment that prompt military history and veteran’s benefits under financial section and asking Adding a question for partners/ wives to prompt connection to a military veteran through marriage

 

2) If yes.
3) Access benefits for Older Vets or call the VA at
1-800-827-1000.

 

4) Locate the nearest VA center  and arranging transportation there. VA centers are best equipped to assess the services for which an individual qualifies.

 

5) Locate a local veterans service office  and take the veteran or wife there for more information.           

Filed Under: Aging Tagged With: aging life or geriatric care manager, Getting VA Benefits, Qualifying for VA Benefits, VA Benefits

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