Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Sell Care Management Merged With Home Care – Benefits not Features!

May 11, 2023

If you want to create care management merged with home care– do you know how to sell benefits, not features, in your merger??- here is what I mean.

Say you want a new electric car

And you don’t know much about cars or electric cars

But you want to save money on gas, get cheaper electric care, reduce your environmental imprint, and yet want a room in the back and 4 doors for your 2 grandkids and your big German Shepherd Ranger.

You go to your Tesla dealer and tell the car salesman you’re looking for an electric car to get away from gas has a good range, so you can charge it, which is new, save the environment, yet has room in the back for your two 7-year-old grandson’s and their giant 80-pound German Shepherd- Ranger to go on camping trips and for you to get around you town.

He tells you, full of enthusiasm electric car would be ideal, shows you a few popular models, and gives you this spiel.

“The Model 3 feels sporty and engaging thanks to strong off-the-line performance, intuitive and responsive steering, and nimble handling. The straight-line thrust in the early Long Range models can still be found in the base model trim. In testing, the base Model 3 accelerated from 0 to 60 mph in 5.3 seconds. That’s impressive for an EV with a single electric motor. The higher-end Long Range and Performance models with dual electric motors are in another league of “quick.”
The base Model 3’s 18-inch all-season tires aren’t the grippiest, but they offer sufficient to stick to live up to most of the spirited driving you’ll be doing on the street. True high-performance driving, however, is limited by heavy-handed stability control. Still, this Tesla delivers a laudable driving experience for an EV.”

 

Huh? 

Sen

If he had said to you instead,

“The Tesla Model 3 is Tesla’s least expensive and our most popular car. It’s been a huge success for the automaker since the first one came out. It saves the environment, and thanks to its low energy consumption, Model 3 scores a near-perfect 9.8/10 in greenhouse gas evaluations. With more than 300 miles of potential range on tap for camping, the Model 3 is perfect for anyone who needs to scoot around town yet can be stretched to work on longer road trips with the family or your dog thanks to Tesla’s built-out nationwide network of fast-charging stations. The Model 3 is perfect for people looking for their first Electric car. It offers a spacious interior for two kids and a big dog, a comfortable ride, and an appealing blend of easy handling and rapid acceleration. So you and your grandkids  and Rangere will be happier and safer driving the Model 3”

The first sales pitch of care management merged with home care had features that gave you no reason to buy the car as you had no idea what he was talking about.

The second spiel had features but largely contained specific benefits to you, the buyer, which translated to all the reasons you would choose this first electric car.

This is why someone selling care management merged with a home care agency needs to sell benefits- not features. For example, as a feature, “we do assessments, “which almost no one but a social worker or a nurse would understand. Instead, you will sell a benefit “Our expert professional care managers will find out exactly what your Mom’s problems are and come up with the right solutions that will make your mother’s life easier, happier, and safer.”

26patient_600-1.jpg

If a care provider is needed, the person marketing care management merged with home care should offer, “we will find you exactly the right experienced caregiver who is background checked, trained to do exactly what your Mom needs, plus will be a person who your Mom will enjoy having in her home. In addition, we will make your life as a daughter easier knowing your Mom is cared for by a competent, devoted caregiver, vigilantly monitored by our gold standard care managers.”

–care management merged with a home care

New Free  Webinar-Why Consider Care Management Merged With Home Care

care management merged with a home care

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM

-3:30 PM PST

Register Now 

FIND OUT MORE 

Money is the first and most important reason to consider care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

 

How care management merged with home care creates more Profit for both Care Management and Home Care.

The Advantages of care management merged with a home care

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

 

S

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Filed Under: Adult children, Aging Family, aging life business, aging life care manager, Benefit of merging homecare& care management, Benefits of Geriatric Care Management, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, caregiver, Features vs Benefits, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, Marketing Home Care, nurse advocate, nurse care manager, Sales in geriatric care management, Third Party Referral, Webinar Tagged With: aging life and geriatric care management, aging life care manager, Benefits Care Managers, Benefits of electric cars, Benefits Of Geriatric Care Managers, Benefits of merging Care management and homecare, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, care manager, Concierge Home Care, Features and Benefits, Features and Benefits of GCM, geriatric care manager, home care care manager, Marketing Benefits, marketing home care, merge Care Management & Homecare, nurse advocate, nurse care manager, Private duty homecare, private duty homecare agency, Private Pay homecare, Tesla Model 3, VIP homecare

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers,  remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

Marketing Phrases for Concierge Care ClientsWhat Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

Join me in my newest FREE Webinar

Free Webinar About Long Distance Care Providers

 How to Find Concierge Clients Who Can Afford You

VIP Long Distance Care Providers
agenda for my webinar

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.       

  • Why only the top 10% can afford private pay care management.
  • Why Long-Distance Care Providers Can Afford Care Management $ Home Care
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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Register Now message on white paper pinned on cork noticeboard
Free White paper copy & keywords VIP Clients

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

Filed Under: Aging, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Concierge aging clients, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, home care, Long Distance Care, Long Distance Care technology, Long distance caregiver, long distance caregiver burnout, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, Webinar Concierge Clients Tagged With: aging life and geriatric care management, elder patient advocate, Find VIP CLients, Lomg distance care, long distance care provider, long-distance, Marketing to upper 10%, New York Times, Private Pay homecare, Upper 10%, upper class elder, VIP homecare, Webinar VIP Clients

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