Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Can Truck Drivers & VIP Elders Afford Homecare & Care Management ?

April 27, 2022

 Who Can Afford Homecare and Care Management?

afford homecare and care management

Yes, both truck drivers and narcissistic, entitled elders can afford home care and care management. Older people who can pay for private homecare and care management- long-term- can do so because they have the financial resources. These resources are usually over a million dollars in assets or having a defined pension. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) 

Narcissistic-Entitled Families can afford homecare and care management:

Entitlement in these families usually develops from a specific kind of “not good enough parenting”.In these narcissistic entitled families, the parents themselves have struggled with personality disorders, most frequently narcissistic borderline personality  (example President Trump). They grappled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

The narcissistic or borderline parent essentially does not experience the child/children as separate and discreet from themselves and, moreover, uses the child/children to serve parental needs.  This parent-child relationship is characterized by severe boundary issues in which seduction and abandonment are ever-present dynamics and where emotional unpredictability and instability are constant.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Rich and Famous-Entitled Families Can Afford Homecare and care management

These families are identified by the parents’ socioeconomic, financial, and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, abundant discretionary cash flow, and/or come from the political position, station, or power.  Once again, the entitlement of the family is passed from the parent to the child who in turn brings these behaviors and actions to the caregiving milieu and care management relationship.  In this category, the entitlement arises from a family that is accustomed to purchasing everything.  They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful, and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

afford homecare and care management

Well-heeled Seniors can Afford Homecare and Care Management,

According to the New York Times,  middle-class retirees who buy shoes from Payless but have a defined pension can afford homecare and care management when they need it. They rode the post-war economy, held jobs long term,   through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, and state governments are teachers, truck drivers, social workers, and subway drivers, or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup, and big Fortune 500 companies.

 

Professionals- Physician, Attorneys, CPAs can afford homecare and care management

This group made a very healthy living during the late 20th Century, probably had a defined pension, and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly iStock_000063346301_Medium-1.jpgnormal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.

Join me in my newest FREE Webinar

WHEN  Tuesday, May 17th 2022

 

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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Contacts for Cathy Cress MSW

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

 

Blog: https://www.cathycress.com/blog/

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Email: cressgcm@got.net

 

  

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Blog, Concierge aging clients, Concierge Client, concierge clients, Concierge Senior, elder care manager, Families, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Concierge homecare, Dysfunctional VIP Family, Entitled, Entitled Family, Find VIP CLients, geriatric care manager, Homecare Industry, Narcissistic Personality, nurse advocates, nurse care manager, Private duty homecare, Rich and Famous, VIP homecare, VIP Marketing, Webinar VIP Clients, well heeled seniors

Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

NEW TYPE OF FAMILY THAT CAN AFFORD LONG TERM CARE LIKE GERIATRIC CARE MANAGEMENTiStock_000063346301_Medium-1.jpg

Four types of aging families can afford geriatric care management, home care, and long term care, not covered by Medicare, because they have financial resources, usually over a million dollars in assets.

Two groups of these four do not have severe entitlement issues. One group is professionals, including physicians. attorneys, dentists. They are now retired but went to college when it was affordable and in some case free( in California in the ’50s). They came from  working-class families and climbed up through the American dream that once was available to all, joining professions that gave them the wealth to be in the top 10% of retirees today

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a

defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category. They are not among the two groups that are dysfunctional aging families who take extensive psychodynamic skills. One is the narcissistic entitled family.

THE ALCA TARGET MARKET THAT CAN AFFORD WHAT MEDICARE DOES NOT COVER- LONG TERM CARE

The target market for a private geriatric care management business is not the 65 million families who need care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager can pay the $4000-6000 a month for home care, uncovered by Medicare, and are willing to pay for the services that GCMs and can actually find their way to you. But they still demand gold standard service – not drivers chefs but expert professional assistance they gave to their own customers before they retired.

 

How Do you find these aging families to sign up new concierge clients?

Your marketing message must say your business:

  • offers seamless concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance, as they gave in their working life, with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
  •  offers support to the aging client, as they did with their clients, and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care, home from the hospital

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn From an Expert

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Service

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SIGN UP HERE

 

Filed Under: aging life business, Aging Life Care Assocaition, aging life care manager, Blog, Concierge aging clients, Concierge Client, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, marketing to the top 10$, marketing to upper 10%, Medicare For All, normal aging famiilies, parent care, Private Duty Home Care, Professional class retirees, profit in ALCA, Selling ALCA Business, Selling GCM Business, Uncovered Long Term Care, Uncovered MedicareServices, VIP Syndrome Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Care management, concierge marketing, Entitled aging client, Gold standard services, marketing geriatric care management, marketing home care, marketing to entitled adult children, Medicare for All, nurse advocate, nurse care manager, Private duty homecare, Uncovered Medicare Services

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