Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Start-Up Geraitric Care Management Marketing and PR Checklist

October 5, 2020

To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                  

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me in my newest FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio,

Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Disaster Plan, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, complementary consultatiom, coronavirus marketing, e-newsletter, GCM emergency procedures, GCM Sales, GCM Speaker's Bureau, GCM Start -Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, social media marketing, Speaker's Bureau, START UP, Telehealth COVID-19products, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

Start-Up Geriatric Care Management Marketing and PR Checklist

January 20, 2020

 Start-Up GCM ‘s must learn to Market

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done this) – do marketing and public relations. Here is a helpful start – the beginning of a PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model adopted by Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing   

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects-Third Parties- including a prospect profile

Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

4 DAYS LEFT TO REGISTER

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST Thursday January 23, 2020

SIGN UP NOW  

 

 

 

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, brand, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager, Sell Sheet Tagged With: aging family, aging life care manager, Brand identiy, care manager, geriatric care manager, marketing geriatric care management, PR for geriatric care management, Sell Sheet

Start-Up Geraitric Care Management Marketing and PR Checklist

September 15, 2018

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects- including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

 

 In this FREE  1-hour webinar, you will learn how to:

  • Reach our target concierge audience
  • Design products that exactly meet their needs
  • Obtain adult children’s buy-in           
  • Use marketing that will make them choose you
  • Get the contract signed with ease
  • Create a brand that tells concierge clients they will get Four Seasons Service      

 

 

  • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

 

 

Sign -Up 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, Brand identiy, care manager, geriatric care manager, marketing geriatric care management, PR for geriatric care management

Adding Aging Life or Geriatric Care Management? How Do you Market It?

April 28, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, marketing geriatric care, marketing geriatric care management, PR for geriatric care management

Start-Up Geraitric Care Management Marketing and PR Checklist

May 28, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Here is the beginning of PR Marketing Checklist. Please check Chapter 16, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Third Edition http://www.amazon.com/Handbook-Of-Geriatric-Care-Management/dp/0763790265 by Merrily Orsini for more information.

 

 

Start Up Geriatric Care Management PR/ Marketing Checklist

 

1. Brand Identity- including logo design and collateral material design

 

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for logo. , colors for business communication Consider consulting a branding firm.

 

2. Business Identity            – Get coordinated business card envelopes, note cards and folders                                   

 

Services needed to complete

Graphic design, printing and delivery

 

3. Products sheets or Sell sheets, Brochures

 

Services needed to complete- Copywriting, graphic design, printing and delivery

 

4. Identified and Defined Prospects– including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience.

Filed Under: Aging Tagged With: Brand identiy, geriatric care manager, marketing geriatric care management, PR for geriatric care management

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