What Do you do to create a webinar that gets lots of sign-ups and sales?
Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services
What is the First Step to overwhelming Sign -Ups
The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link
Nothing ELSE Matters Unless You Have The Right List of Recipients !
The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.
Create a Brilliant Title for Your Webinar
The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list. “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”
How to Create a Fantastic Description that Gets Tons of webinar sign-ups
The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages .
Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.
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DURING COVID October 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing that works at all time but especially during COVID so you can:
Consult with and help client’s during COVID and post COVID
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Understand branding
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Understand how to do an e-newsletter
Get the best marketing software
Understand Public Relations Press, TV-Radio, Social Media Coverage
Understand Zoom Webinars
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for seniors who are even more isolated, lonely, and depressed during the pandemic. 