Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Sell Care Management Merged With Home Care – Benefits not Features!

May 11, 2023

If you want to create care management merged with home care– do you know how to sell benefits, not features, in your merger??- here is what I mean.

Say you want a new electric car

And you don’t know much about cars or electric cars

But you want to save money on gas, get cheaper electric care, reduce your environmental imprint, and yet want a room in the back and 4 doors for your 2 grandkids and your big German Shepherd Ranger.

You go to your Tesla dealer and tell the car salesman you’re looking for an electric car to get away from gas has a good range, so you can charge it, which is new, save the environment, yet has room in the back for your two 7-year-old grandson’s and their giant 80-pound German Shepherd- Ranger to go on camping trips and for you to get around you town.

He tells you, full of enthusiasm electric car would be ideal, shows you a few popular models, and gives you this spiel.

“The Model 3 feels sporty and engaging thanks to strong off-the-line performance, intuitive and responsive steering, and nimble handling. The straight-line thrust in the early Long Range models can still be found in the base model trim. In testing, the base Model 3 accelerated from 0 to 60 mph in 5.3 seconds. That’s impressive for an EV with a single electric motor. The higher-end Long Range and Performance models with dual electric motors are in another league of “quick.”
The base Model 3’s 18-inch all-season tires aren’t the grippiest, but they offer sufficient to stick to live up to most of the spirited driving you’ll be doing on the street. True high-performance driving, however, is limited by heavy-handed stability control. Still, this Tesla delivers a laudable driving experience for an EV.”

 

Huh? 

Sen

If he had said to you instead,

“The Tesla Model 3 is Tesla’s least expensive and our most popular car. It’s been a huge success for the automaker since the first one came out. It saves the environment, and thanks to its low energy consumption, Model 3 scores a near-perfect 9.8/10 in greenhouse gas evaluations. With more than 300 miles of potential range on tap for camping, the Model 3 is perfect for anyone who needs to scoot around town yet can be stretched to work on longer road trips with the family or your dog thanks to Tesla’s built-out nationwide network of fast-charging stations. The Model 3 is perfect for people looking for their first Electric car. It offers a spacious interior for two kids and a big dog, a comfortable ride, and an appealing blend of easy handling and rapid acceleration. So you and your grandkids  and Rangere will be happier and safer driving the Model 3”

The first sales pitch of care management merged with home care had features that gave you no reason to buy the car as you had no idea what he was talking about.

The second spiel had features but largely contained specific benefits to you, the buyer, which translated to all the reasons you would choose this first electric car.

This is why someone selling care management merged with a home care agency needs to sell benefits- not features. For example, as a feature, “we do assessments, “which almost no one but a social worker or a nurse would understand. Instead, you will sell a benefit “Our expert professional care managers will find out exactly what your Mom’s problems are and come up with the right solutions that will make your mother’s life easier, happier, and safer.”

26patient_600-1.jpg

If a care provider is needed, the person marketing care management merged with home care should offer, “we will find you exactly the right experienced caregiver who is background checked, trained to do exactly what your Mom needs, plus will be a person who your Mom will enjoy having in her home. In addition, we will make your life as a daughter easier knowing your Mom is cared for by a competent, devoted caregiver, vigilantly monitored by our gold standard care managers.”

–care management merged with a home care

New Free  Webinar-Why Consider Care Management Merged With Home Care

care management merged with a home care

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM

-3:30 PM PST

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FIND OUT MORE 

Money is the first and most important reason to consider care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

 

How care management merged with home care creates more Profit for both Care Management and Home Care.

The Advantages of care management merged with a home care

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

 

S

–SIGN UP NOW 

 

 

Join me in my new FREE Webinar

 

Filed Under: Adult children, Aging Family, aging life business, aging life care manager, Benefit of merging homecare& care management, Benefits of Geriatric Care Management, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, caregiver, Features vs Benefits, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, Marketing Home Care, nurse advocate, nurse care manager, Sales in geriatric care management, Third Party Referral, Webinar Tagged With: aging life and geriatric care management, aging life care manager, Benefits Care Managers, Benefits of electric cars, Benefits Of Geriatric Care Managers, Benefits of merging Care management and homecare, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, care manager, Concierge Home Care, Features and Benefits, Features and Benefits of GCM, geriatric care manager, home care care manager, Marketing Benefits, marketing home care, merge Care Management & Homecare, nurse advocate, nurse care manager, Private duty homecare, private duty homecare agency, Private Pay homecare, Tesla Model 3, VIP homecare

Why Adding Care Planning & Care Management Private Duty Home Care Great Idea?

May 1, 2023

Adding Care Management to Home Care Gives Clients Path to Hope

By adding geriatric care management to a private duty home care agency, new clients will understand the solutions and path to hope you bring beyond home care. This offers buy-into your agency, customer satisfaction, and trust in your service, thus hope that the elder care problem can be solved.

 

In the care planning process, a geriatric care manager is vital to families, particularly in the early stages of caregiving. Most families do not understand the needs and problems of the older adult or the costs associated with these options.  They are under terrible stress because they feel out of control. The care manager will explain the problems, solutions, and cost at a one-to-one care planning meeting. This makes new families and clients feel in control and have hope, which is vital to keeping the case long-term. GCM becomes their trusted guide.

A geriatric care manager sorts all the problems in the case and comes up with important solutions in a care plan; they use that to explain what is needed for the client. She/He is very much like a detective- a professional Sherlock Holmes, solving the case for a very confused, desperate family.

Mature

Education training and experience.

Providing a care plan and opportunity for discussion and buy-in among family members can be important in educating, initiating, modifying, or continuing PDHC services. Instead of an agency, the client bonds with the care manager and builds a 1-1 relationship that is long-lasting and puts a face on an agency.
The key is a highly trained, experienced, certified geriatric care manager, not a staff member who is called a care manager but has no training. Since the care managers added to the homecare bill per hour, this multi-faceted professional will pay for her/his salary many times and allow you to bill for what you have been doing for free.
Creating a care plan is not just an art- it is a skill that takes education, training, and experience.

Free Webinar

New  Free Webinar-Why Merge Home Care and Care Management

Find Out More.

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Money is the first and most important reason to merge care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

Link-SIGN UP NOW

 

Filed Under: Aging, Benefit of Merger Home Care7 Care Management, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, Care management, Care Plan, Concierge Home Care, Concierge Personal GCM, concierge top 10%, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, home care, Homecare merger with CareManagement, Homecare&caremanagement partnering, Webinar Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, elder care manager, geriatric care manager, home care, nurse advocate, nurse care manager

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

 Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

My New Free Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

 

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

 

–SIGN UP NOW 

 

 

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

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Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

Well Heeled Seniors Who Bought Payless Shoes Are Concierge Clients Too

April 12, 2023

Do You Need Concierge Clients?

 

Well, Heeled Seniors are a group you should know about Geriatric care managers and home care agencies need inquiries about services from adult children of concierge seniors. But some Concierge seniors will surprise you.  Older adults who can afford long-term geriatric care management and home care include seniors who shop at Grocery Outlet and lived very frugal lives.

Well-Heeled Seniors Who Used to Buy Payless Shoes

You may be surprised that this upper 10% of the population includes teachers and subway workers.

 

Well-heeled seniors, according to the New York Times, include middle-class retirees who buy shoes from Payless but have a defined pension so they can travel in Europe as retirees and afford care at home care and private care management when they decline

Defined Pensions Directly Affect the Quality of Aging Care

They rode the post-war economy, held jobs long term, and through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, and state governments are teachers, truck drivers, social workers, or union members in all trades. They had a career at Xerox, IBM, Campbell Soup, and big Fortune 500 companies.

Well-heeled seniors, these middle-class concierge clients, have adult children who call a geriatric care manager when they visit Mom and Dad and find care problems – or their aging parents have a health crisis. But they will really shop around as they have been raised by frugal parents on limited budgets during their childhood even if their parents now have excellent retirement through defined pensions.

They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford private duty home care and long-term geriatric care management when they need it or their adult kids who visit home or the emergency room and know Mom and Dad need help.

New Webinar-Why Merge Home Care and Care Management

FIND OUT MORE 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

If you are a home care agency consider merging with a  care management agency. A care manager is a perfect person to introduce home care to family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

-SIGN UP NOW 

 

 

 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Blog, care manager, case manager, Concierge Senior, elder care manager, ETHICAL DILEMMA, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Long Distance Care, Long distance caregiver, marketing care management, marketing pitch, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: affording care management, Aging Concierge client, aging life and geraitric care manager, aging life care manager, aging life or geraitric care manager, black american social workers, black americans, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, case manager, Concierge Care management, Concierge Care Manager, Concierge Client Sales, Concierge Geriatric care manager, Concierge Home Care, Concierge Senior, Defined pensions, geriatric care manager, geriatric social worker, LCSW aging, nurse advocate, nurse care manager, retire with defined pension, retiree defined pension, well heeled seniors

Merger of Homecare and Geriatric Care Management Makes You a Concierge Agency

April 11, 2023

The merger of homecare & care management gives you a concierge care manager who will serve& draw the top 10% of concierge clients

This merger of homecare and care management gives you the way to position your merged agency as the only home care agency that gives gold-standard exclusive  1-1 services to the top 5 % who demand this entitled level of care – who are the ” Rich and Famous” s (for example, President Reagan), Narcissistic Enrtitles Families ( Example President Trump)

Concierge Client-Teacher with defined pension

The merger of homecare & care management gives you marketing power to sign up the 90-55% 10% “Well Heeled Middle-Class Seniors: who are concierge clients in their retirement as they have defined pensions because they were in a union and never given a 401K. These surprising concierge clients are usually not demanding – they lived frugal work lives without riches, shopped at Payless or grocery outlets- but can afford you now in their generous retirement. They are represented by teachers, nurses, bus drivers, subway drivers, etc.

The lower 90% only call when there is a crisis, and that crisis often leads to home care. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that, according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of a Homecare or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for for-profit, fee-based home care and geriatric care management businesses.

 

Who Can Really Afford Homecare and Care Management?

merger of homecare and care managemeny

The target market for the merger of homecare and care management combined will not serve not the 65 million families who need homecare or management services but the much smaller subset of those families who can afford to hire a geriatric care manager and private duty home care agency or are willing and able to pay for the services that GCMs who can actually find their way to you.

 This subset really represents the top 10% of the economic spectrum and, more precisely, among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis and  gained quite a bit with Trump’s tax cut in 2019 

Adding geriatric care management with concierge customer services  transforms your  Home Care Agency into a more profitable service.

Why- a geriatric care manager is a powerful health care concierge, just like concierge medical services.

Combing these two services is a highly effective selling point to potential concierge clients who are in the top 10% income brackets.

These clients can afford long-term care geriatric care management and the most costly long-term expense, private duty home care.

 A geriatric care manager is a highly skilled geriatric health care professional who acts as a personal GPS to the concierge aging  family, making your homecare agency more attractive to wealthy clients

GCMs and ALCA members offer home care ultra-personalized aging parent care which Concierge Clients demand.

You build a deep relationship with the client and family by adding a geriatric care manager who creates this

Adding Geriatric Care Management Gives you A GPS through the Journey of Aging

stock-photo-16832488-tense-couple-in-therapy-session.jpg

The care manager who practices as a GPS through elder care helps your concierge clients home care clients step by step through one of the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of the concierge’s aging family and the client.

GCMs are like a concierge at a 5-star hotel.  They serve the entitled clients and their family caregivers by solving their health and psychosocial problems as they age, arranging paid care through your agency, and finding many other ways to relieve the caregiving stress problems of their adult children while making elder care more seamless.

New Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Learn More

The first and most important reason to merge care management &homecare is money. You will be able to capture billable hours that you are now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger of 2 services key senior services and competitors do not. A third reason is a care manager is a perfect person to introduce home care to the family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

 

LEARN

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staffs.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

 

SIGN UP NOW 

Sign Up in white background. 3D Illustration.

Filed Under: 7 touches marketing, Adult Child Caregiver Pain, Adult Child Stress, Aging, aging life business, aging life care manager, ALCA business, ALCA Partnerships, Benefotof merger Homecare&Care Management, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, black RN care manager, black social worker, black travel nurse, conceirge Customer services, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Home Care, Concierge Physican, Concierge Senior, concierge top 10%, Concierge Wealth Managers, GCM as GPS for the family, GCM Working With Aging Family, Homecare&caremanagement partnering, merger of homecare and care management, narcissistic client Tagged With: adding geriatric care management to PDHC, aging family, aging life care manager, aging parent care, aging parent crisis, Black, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Concierge Home Care, Entitled aging clinet, geriatric care management, nurse advocate, nurse care manager

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