Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Start-Up Aging Life Geriatric Care Management-Have an Operational Design???

January 21, 2020

What is Organizational Design and Why Do Start-Ups Need to Do It?

IT Is the Framework that aging life or geriatric care management agency use for their business to:

  • Distinguish power and authority roles and
  • responsibilities
  • Show how information flows through the organization.
  • See future growth  before a crisisWhat are the 3 basic Steps?

1.Organizational Structure

 

First, you tackle organizational structure.

Organizational structure is a system used to define a hierarchy within an organization. It identifies each job, its function and where it reports to within the organization. … The structure is illustrated using an organizational chart.

Second, you do your organization’s design

  1. Once an organization has chosen its structure, you can move on to selecting the design. Organizational Design is the process by which managers assess the tasks, functions, and goals of the business, allowing them to make decisions about how to group people together to best and most efficiently achieve their objectives.

 

In the start-up aging life or geriatric management business, it is what is the Care Manager’s director’s role, job description and how their power and authority flows down to care managers. It follows with the care manager’s who report to her /him, it describes what is their roles, job descriptions and how they take direction from the Care Manager director, their supervisor. You should also add clinical supervision here. Then you design your Administrative Assistant’s role and marketing director’s role if you are going to hire one.

Create a Flow Chart

  1. Following that, a flow-chart or organizational chart with administration and roles mapped out.

Learn Org Design and More my new on-line Start-Up GCM Business Class

Doing this is critical to your aging life or business success because you are designing the ” whole” and all the parts of your aging life or geriatric care agency and how power and authority flow through them -to give the most premium, concierge services to your client.

Check out my new Online GCM Business Class  which includes 10 modules on starting your GCM Business including one module on Organizational Design with job descriptions for every role in a GCM agency, recruitment tools 

Skills you will learn

  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
  • GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market to, to make your business profitable
  • GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • All this for an introductory price of $450.00, set for a start-up GCM Budget

 

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, case manager, elder care manager, Geriatric Care Management Business, geriatric care manager Tagged With: aging life and geraitric care manager, care manager, case manager, embed =videolink, GCM Organizational chart, geriatric care manager, nurse advocate, nurse advocates, nurse care manager eldercare manager start-up, Organizational Design, Organizational Design of GCM

If you Are A Start-Up Geriatric Care Management Agency – Do You Have Business Skills?

January 7, 2020

You chose to Start A Business

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.

 

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of clients you serve, new clients per month, number of clients canceling service. % of the time billed (the goal is 85%) and what you charge for travel time.

Competition Survey Mandatory To Start A Business

You need to know how to do a competition survey to measure whether you have too much competition and what your competitors offer so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Do You Understand Branding?

You need to know branding. Aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Do You Have a Marketing Strategy?

Marketing Strategy Business concept. The meeting at the white office table

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

Filed Under: Aging, aging life care manager, Blog, care management market sizing, care management start-up, case manager, elder care manager, Families, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, marketing care management, Marketing copy, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to upper 10%, nurse care manager, Webinar Tagged With: aging life care manager, care manager, case manager, geriatric care manager, nurse care manager eldercare manager start-up

SIGN -UP For My Newest Free Webinar- 5 Critical Steps To Start a GCM ALCA Business

September 17, 2019

What is a Mission and why is it a Critical Success Factor in Beginning or Adding an Aging Life or GCM business?

  • A mission is a – tool for communicating fundamental business objectives,

Part of your mission must state that you are 100% clear you are serving high end entitled clients

 

Read  GCM Bob O Toole’s chapter Private Revenue Sources in the Handbook of Geriatric Care 4th edition on the Fee-Based Geriatric Care Manager.

 He shows you about the very limited market you must serve for financial success. That Market is the top 10% who can afford you.

So give a try to rewriting your mission statement – here’s how

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

  As part of your business plan so you are adding a major part to a document that will allow you to plan your business and perhaps get investors, who will want to be paid back with your profit.

Try a good mission statement on your own that is short focused and those 20 words.

Here is an example :

  • “Premium care management services and choices delivered by extraordinary health care professionals”

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its  4th edition. 

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse care manager, START UP Tagged With: aging life care start up, care manager, case manager, free webinar, geriatric care management start up, geriatric care manager, geriatric care manager. webinar. free welinar, My Geriatric Care Management Operations Manual, nurse care manager eldercare manager start-up, starting a GCM business

If you Are A Start-Up Geriatric Care Management Agency – Do You Have Business Skills?

October 14, 2018

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well.

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

You need to know how to do a competition survey to measure whether you have too much competition and what your competitors off so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profit like accountants or elderlaw attorneys who include geriatric care management in their service mix .

You need to know branding. Aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-

Find out more

  • How do you attract Concierge upper 10 % of clients you need to keep your business afloat and really profitable?
    • Want to know more about what you need to start or restart a Care Management Agency?
      Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM 

      • Reach our target concierge audience
      • Design products that exactly meet their needs
      • Obtain adult children’s buy-in                                                                       
      • Use marketing that will make them choose you
      • Get the contract signed with ease
      • Create a brand that tells concierge clients they will get Four Seasons Service      
      • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

      Sign -Up 

    •  In this FREE  1-hour webinar, you will learn how to:             
    • 5 Steps to Sign Up the Profitable GCM Concierge Client

 

Filed Under: Aging, aging life business, aging life care manager, Blog, care management market sizing, Care Management Products, care management start-up, case manager, cash flow, competition survey, Concierge Client, elder care manager, Families, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, marketing care management, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, care manager, case manager, geriatric care manager, nurse care manager eldercare manager start-up

If you Are A Start-Up Geriatric Care Management Agency – Do You Have Business Skills?

April 30, 2017

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.

Find about my new webinar 

GPS to a Profitable GCM Business Start Up    

scheduled for May 9th 11:00 AM PST- 90 minutes

  • Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area  to start your care management  business . Don’t Guess and fail.

Filed Under: Aging, aging life care manager, Blog, care management market sizing, care management start-up, case manager, elder care manager, Families, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, nurse care manager, Webinar Tagged With: aging life care manager, care manager, case manager, geriatric care manager, nurse care manager eldercare manager start-up

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