Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Honor the Living Vets, Not Just The Dead ? My Personal Story With the VA, My Dad and PTSD

May 29, 2017

On Memorial Day, we honor those who died in American wars. But let me tell you a story about vets who lived – with the mental and physical wounds of combat.

My father was World War II navigator shot down in Poland and transferred to Stalag-VII-A Moosburg Bavaria.  He returned home a broken man with PTSD, He never took a bus, drove a car or flew on a plane again for 50 years. His disability, went untreated 50 years. He worked as an advertising agent ala Mad Men and drank like Don Draper. Our family crumbled into a dysfunctional maelstrom, as most families of “wounded warriors” do without help.

Like most World War II vet he never sought help. They believed they fought the “good war”. After my mother died, followed by my brother’s death, I talked him into getting help through the VA. But the “the perfect storm” of 1989 flooded his whole house, just like Hurricane Sandy did again after it was sold. We lived on the bay off the Jersey Coast, since devastated by the rising ocean.

 

On the Christmas Eve, we got him an emergency flight to California with only his clothes and he moved in with us for 20 years, until his death. Was it a good move-?

 

It was a great move for us as a family and him as a PTSD-riddled vet.

 

He became the center of our family, transformed the distant removed father he had been. The great grandchildren and my children adored him and he loved them back. He was “Pop”.

 

This healing was in great part because of the VA GRECC program . I got him enrolled in  VA Palo Alto GRECC program and they took care of his heath for 20 years, with the unmatched expertise of the VA program for aging vets. I cannot say enough about what a great service GRECC rendered him. After 50 years of no help, they showered him with superb preventative care, top-notch geriatricians, transportation, and financial support and at the end home care until he died.

 So on Memorial Day, I would like to offer you my own journey with a veteran and remind you of the horrible struggle that living untreated veterans can go through- salted by the anguish visited on their families. One of the most remarkable parts of the VA is its GRECC program. So happy Memorial Day Dad and all families of veterans. This is a time to honor the dead and treat the living.

Hear me tell my own story below.

Filed Under: Aging, Aging Life Care, aging life care manager, case manager, Dysfunctional Aging Familu, elder care manager, Families, geriatric care manager, geriatric social worker, nurse care manager Tagged With: aging family, aging life care manager, aging parent crisis, Aging veterans, care manager, case manager, Dysfunctional PTSD Family, geriatric care manager, nurse advocate, nurse care manager eldercare manager, PTSD in Vets World War II, Veterans

On Memorial Day – To Honor Disabled Vets -Do You Understand VA Aide and Attendance ?

May 26, 2017

My Dad Harry Cress had Aide and Attendance as he was 100% disabled by PTSD from being held in  German Prison Camp. Aat the end of his life developed vascular dementia, a direct side effect of  PTSD

Many do not yet know  VA Aide and Attendance even exists. In addition, even professionals have a hard time accessing this benefit.  It is difficult to unravel how to find it. So a veterans day weekend- take some time to help a veteran who is alive by understanding what the VA offers

The Aide and Attendance and housebound payments are designed to provide financial support to offset the cost of providing in-home or residential care to a veteran and/or their spouse. Benefits payouts can range from a little over a thousand dollars per month for a spouse to over two thousand dollars per month for a combined payment the household. It is estimated that these benefits are currently severely underutilized by older veterans and their families who qualify for these payments but are not yet accessing them.

The application process for these programs is facilitated by regional VA offices and requires medical documentation of care needs.

The VA has proposing changes in VA Aide and Attendance , so  social workers, Aging Life and geriatric care managers should understand these changes   

Geriatric Care Managers need to access and do research on how to apply for them for an older veteran. 

In the 4th edition of the Handbook of Geriatric Care Management , we include chapter on GCM’s accessing VA benefits by Dr. Len Kay and author including myself and many members of the University of Maine faculty. . The chapter talks about a benefit that is hyper-frustrating to access for Aging Life Care and geriatric care managers not to mention elder advocates the older vets and families who support them.

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Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, nurse care manager Tagged With: aging family, aging life and geraitric care manager, aging life care, aging life care manager, aging parent crisis, Biden's VA Infrastructure Plan, care manager, case manager, Dysfunctional PTSD VA Family, eldercare manager, geriatric care manager, geriatric social worker, Handbook of Geriatric Care Management 4th edition, National Center for PTSD, nurse advocate, nurse care manager, Older vets, PTSD in Vets World War II, VA Aide and Attendace, VA Aide and Attendance, vascular dementia, Vascular dementia & PTSD, Veterans Day

Stop -Before Starting Geriatric Care Management Business – Do a Competition Survey

April 3, 2017

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If you are thinking of starting private geriatric care management, a competition survey is critical to decide if you can make a profit in this business

You are surveying who your competition is in the geographic area you want to serve. You are discovering if you can achieve market share in the area you choose to serve.

You want to create a survey that tracks the individual care manager’s in your services area, and find out what their hourly fee is, do they now include homecare, what geriatric care management services does each  GCM offer.

This will also tell you if the local market is too saturated for your new business to compete with the other care management agencies. It will test whether you can make a profit- can you make money, pay your bills, actually go to the next step while doing good?

Fewer business are failing in 2018 for many reasons. One is  the tendency of would-be entrepreneurs to evaluate business opportunities more carefully before taking the plunge, by doing a competition survey.  Potential company founders are more selective than they used to be.  This means fewer marginal companies – businesses whose products are not needed or whose markets are already being served by other businesses –  are being formed. As a result, the average American company is stronger and more likely to survive than it once was. This means doing a competition survey to find out if your product care management is really needed in your market and are too many geriatric care management competitors, in your area for you to successfully compete as a new business.

Learn how to do your market sizing and competition survey and discover whether you have enough customers in your area to start your care management business. Don’t Guess and fail.

 

 

Filed Under: Aging, Blog, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, Webinar Tagged With: aging life and geraitric care manager, business plan for aging life or geraitric care management, care management, case management, competition survey, geriatric care manager, home care care manager, nurse advocate, nurse care manager, small business failure, start up geriatric care manager

CARE MANAGERS’S- LOVE YOURSELF ON VALENTINES DAY WITH THE PERFECT GIFT

February 6, 2017


Give Yourself a Great Valentines Gift.
If you are an aging life care manager or geriatric care manager, nurse care manager or in the eldercare field, give yourself a perfect Valentine gift and learn how to write a geriatric assessment for families or court based on my book Handbook of Geriatric Care Management 4th edition.

Following my webinar in January on Writing a Geriatric Assessment, with over 175 people attending, I opened an inexpensive a five-week webinar in crafting a written geriatric assessment limited to 5 participants., once a week starting February 14th- to March 4th

In the five weeks, we will cover
• Gathering Information with Geriatric Assessment tools
• Sifting Through Assessments to delineate client problems
• Identifying Client Problems in a Care plan
• Creating Client Solutions in a care plan
• Writing a Geriatric Assessment
You can send me a written geriatric assessment you are writing or we will have a sample family example in the class that we will develop it together over the five weeks.
It starts in a on Valentine’s Day and 1 more spot in open in the small INTENSIVE 5-person class.

You have 8 days left to sign up for a five week class at only $189.00
Offer love to yourself and your career
-Sign Up Now BEFORE  time runs out to a class that gives you the perfect product to attract  elderlaw and aging family clients.

Get the last spot or I can put you on the waiting list for the next webinar
•

Filed Under: Aging, Blog, Care Plan, Dysfunctional Aging Familu, Families, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, Long Distance Care, Webinar, Written Geriatric Assessment Tagged With: aging life care manager, care manager, elderlaw attorney, Geriatric Assessment, geriatric care manager, nurse advocate, nurse care manager elder care manager, written geriatric assessment

CARE MANAGERS’S- LOVE YOURSELF ON VALENTINES DAY WITH THE PERFECT GIFT

February 6, 2017

 

 

 

 Happy Valentines Day!

Give Yourself a Great Valentines Gift.
If you are an aging life care manager or geriatric care manager, nurse care manager or in the eldercare field, give yourself a perfect Valentine gift and learn market care management through benefits, not features. Sign up for my free webinar

Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

Identifying the key benefits of your services help shape sales of your care management business. Generally, aging life care management businesses benefit the client by assisting in choosing arrangements, including best living choices, in what can be thought of as “frailty to the grave” care

Contracting for professional aging life care management services benefits the older person, his or her family and third parties like elderlaw attorneys, physicians,  or conservators who work with the client to solve problems. Frailty is usually unplanned and often occurs when family members do not have the time to learn all they need to know about care and aging issues or are in denial.

It’s important for a third party or the family to understand that there are good options for care in your community, that some choices are better than others, that each person has individual needs, and that there are resources available to meet their needs.

You line up the sale with a family or 3rd party – a care manager is the best professional navigator to find those perfect resources to meet the client’s needs. 

You then close with the benefits you bring to the family or third party that are better, more professional and richer than any other care management agency in your area.

You also want to explain to third parties how you benefit them. For an attorney, no more dysfunctional family issues, because you are an expert in the dysfunctional family intervention and will work with the family to help keep them stable while the attorney handles the legal problems they are trained to solve.

In this free webinar gift to yourself you will:

Learn

The problems you solve for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

  • •Sign -Up –

 

•

Filed Under: Aging, aging family crisis, aging life business, aging life care manager, Blog, care manager, Care Plan, case manager, elder care manager, Elderlaw Attorney, Families, Features vs Benefits, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Guardian, home care, Long Distance Care, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to long distance adult children, nurse advocate, nurse care manager, patient advocate, postioning, Sales in geriatric care management, Webinar Tagged With: aging life care manager, care manager, elderlaw attorney, Geriatric Assessment, geriatric care manager, nurse advocate, nurse care manager elder care manager, Valentine gift, Valentines Day, written geriatric assessment

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