Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Beneifits, brand, branding, branding ALCA business, Branding GCM Business, care manager, case manager, Concierge aging clients, Concierge caregivers, Concierge Client, COVID, elder care manager, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, Social Media for Care managers, social media marketing, social media marketing campaign, Webinar Tagged With: adding GCM to non-profit, branding, branding new non-profit GCM agency, geriatric care management, non-profit culture

Merging Non-Profit and For Profit Culture Successfully

September 14, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Filed Under: Aging Tagged With: adding GCM to non-profit, branding new non-profit GCM agency, non profit, non-profit culture, senior non profits

What Is a Brand? How Do You Brand Geriatric Care Management?

September 6, 2014

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What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start up can mean success for your non profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booth, letterhead, e newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

Filed Under: Aging Tagged With: adding GCM to non-profit, branding, branding new non-profit GCM agency, geriatric care management, non-profit culture

Adding Geraitric Care Management to Senior Non Profit

August 24, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Are you a non- profit agency considering adding geriatric care management? You have many questions to answer before you make this business and culture changing decision.

Does a for profit geriatric care management business fit into your non – profit organization? In order to make this decision it is best to do a market feasibility study before you decide to add GCM to your present service mix.Have you weighed the chances of a for profit succeeding in your presentnon-profit culture? Have you studied the competition in your area? Have you evaluated the number of customers and potential demand for these care management services? All these steps should be taken in evaluating the opportunity to add a for-profit geriatric care management arm to your existing non-profit agency. Hiring an outside consulting firm to do this market feasibility study is a good business move and may save your non-profit many dollars and regretted decision

Filed Under: Aging Tagged With: care manager, geriatric care manager, non-profit culture, senior non -profit

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