Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Get a GCM Marketing Meeting with Assisted Living?

January 17, 2020

Marketing Meeting is Relationship Building

A marketing meeting is really what nurses, social workers, and ALCA care managers can do well. It is a relationship-building meeting and care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care managers.

Sit Right Down And  Write That Letter

Setting up that marketing meeting takes a skill that care managers also excel. Since they have 

a business they should have a marketing database so they just use the “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready-Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

 

 

Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

How to Assess the Caregiver and Avoid Hospital Readmission

September 6, 2019

 

Assessing the Family Caregiver is a new but crucial concept for geriatric care managers and professionals in aging.As geriatric care managers and aging professional, we are health and social services oriented. For almost 3 decades we have assessed the care receiver for problems with function, social connection, and psychological issues. If we suspect depression we have completed that screen. If our client plans to move, has cultural needs and preferences, exhibits signs of dementia, need ways to improve quality of life or a spiritual connection, we have assessed the care receiver for those problems.

All our assessments have left out the major fact – care is an exchange. To receive care, the patient/client usually needs a family caregiver to give or supervise it. That family caregiver is the glue that holds it all together and his or her inner bond begins to break with the strain of caring.

Other countries have seen what the US has yet to grasp. In the United Kingdom, a seminal law passed in 1995 called the Recognition and Services Act , which provided British caregivers a statutory right to request an assessment at the same time that a frail elder or adult with disabilities is assessed.

So developing a caregiver assessment is critical, especially in this era of penalties to hospitals for readmission. The caregiver is the key to keeping an older person in the community and not back in the hospital. If they are not trained, have physical problems that inhibit caring, find some tasks, like changing adult diapers uncomfortable, have no car to pick up meds or drive to the doctor’s follow up an appointment, you have a problem and probably a readmission.

Learn how to do a caregiver assessment along with a care receiver assessment .This will help you keep your aging client both out of the hospital and potentially out of inappropriate placement in a skilled nursing facility. Plus you will learn just not how to assess caregiver burnout but be able to create a care plan that will help your family caregiver have a better quality of life while they giver better care to their loved one. Read the chapter ” Assessing the Caregiver ” in my book Care Manager’s Working With the Aging Family, Jones and Bartlett. The price has just been cut in half to make it more affordable for the practitioner.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, caregiver, caregiver assessment, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, home care, nurse advocate, nurse care manager, Private Duty Home Care, Quality of Life Tagged With: aging parent, aging parent care, caregiver assessment, caregiver burnout, caregiver family meeting, caregiver overload, caregiver overload with sisters, caregiving family members, caring for a yourself as a parent, case manager, elder care crisis, geraitric assessment, geriatric care management, geriatric care managers, geritaric care manager, National Association of Geriatric Care Managers, parent care, Psychosocial assessment, red flags for a family meeting, stress and burden

How Do You Get a GCM Sales Meeting with Assisted Living?

June 9, 2019

Sales Meeting is Relationship Building

A sales meeting is really what nurses social worker and ALCA care managers do well. It is a relationship building meeting. Care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care manager.

Sit Right Down And  Write That Letter

Setting up that sales meeting takes a skill that care managers also excel. Since they have a business they have a marketing database so they just use “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

 

 

 

Seniors Having Fun In The Community Center

Sign Up For Free Assisted Living Webinar

You can find out more about that by  signing up for my newest free webinar below

10 Steps to Success in Selling Care Management to Assisted Living

 

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

 

THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST

 

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

 

 

What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

 

 

What Feature to use When Selling Geriatric Care Management to Assisted Living

 

 

 

What Benefits to use When Selling Geriatric Care Management to Assisted Living

 

How to Close the Sale of Geriatric Care Management to Assisted Living

Sign UP  

 

 

Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

How to Assess the Caregiver and Avoid Hospital Readmission

October 1, 2017

 

Assessing the Family Caregiver is a relatively new but crucial concept for geriatric care managers and professionals in aging.As geriatric care managers and aging professional, we are health and social services oriented. For almost 3 decades we have assessed the care receiver for problems with function, social connection, and psychological issues. If we suspect depression we have completed that screen. If our client plans to move, has cultural needs and preferences, exhibits signs of dementia, need ways to improve quality of life or a spiritual connection, we have assessed the care receiver for those problems.

All our assessments have left out the major fact – care is an exchange. To receive care, the patient/client usually needs a family caregiver to give or supervise it. That family caregiver is the glue that holds it all together and his or her inner bond begins to break with the strain of caring.

Other countries have seen what the US has yet to grasp. In the United Kingdom, a seminal law passed in 1995 called the Recognition and Services Act , which provided British caregivers a statutory right to request an assessment at the same time that a frail elder or adult with disabilities is assessed.

So developing a caregiver assessment is critical, especially in this era of penalties to hospitals for readmission. The caregiver is the key to keeping an older person in the community and not back in the hospital. If they are not trained, have physical problems that inhibit caring, find some tasks, like changing adult diapers uncomfortable, have no car to pick up meds or drive to the doctor’s follow-up an appointment, you have a problem and probably a readmission.

Learn how to do a caregiver assessment along with a care receiver assessment.This will help you keep your aging client both out of the hospital and potentially out of inappropriate placement in a skilled nursing facility. Plus you will learn just not how to assess caregiver burnout but be able to create a care plan that will help your family caregiver have a better quality of life while they giver better care to their loved one. Read the chapter ” Assessing the Caregiver ” in my book Care Manager’s Working With the Aging Family, Jones and Bartlett. The price has just been cut in half to make it more affordable for the practitioner.

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, caregiver, caregiver assessment, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, home care, nurse advocate, nurse care manager, Private Duty Home Care, Quality of Life Tagged With: aging parent, aging parent care, caregiver assessment, caregiver burnout, caregiver family meeting, caregiver overload, caregiver overload with sisters, caregiving family members, caring for a yourself as a parent, case manager, elder care crisis, geraitric assessment, geriatric care management, geriatric care managers, geritaric care manager, National Association of Geriatric Care Managers, parent care, Psychosocial assessment, red flags for a family meeting, stress and burden

How to Assess the Caregiver and Avoid Hospital Readmission

August 30, 2017

 

Assessing the Family Caregiver is a new but crucial concept for geriatric care managers and professionals in aging.As geriatric care managers and aging professional, we are health and social services oriented. For almost 3 decades we have assessed the care receiver for problems with function, social connection, and psychological issues. If we suspect depression we have completed that screen. If our client plans to move, has cultural needs and preferences, exhibits signs of dementia, need ways to improve quality of life or a spiritual connection, we have assessed the care receiver for those problems.

All our assessments have left out the major fact – care is an exchange. To receive care, the patient/client usually needs a family caregiver to give or supervise it. That family caregiver is the glue that holds it all together and his or her inner bond begins to break with the strain of caring.

Other countries have seen what the US has yet to grasp. In the United Kingdom, a seminal law passed in 1995 called the Recognition and Services Act , which provided British caregivers a statutory right to request an assessment at the same time that a frail elder or adult with disabilities is assessed.

So developing a caregiver assessment is critical, especially in this era of penalties to hospitals for readmission. The caregiver is the key to keeping an older person in the community and not back in the hospital. If they are not trained, have physical problems that inhibit caring, find some tasks, like changing adult diapers uncomfortable, have no car to pick up meds or drive to the doctor’s follow up an appointment, you have a problem and probably a readmission.

Learn how to do a caregiver assessment along with a care receiver assessment .This will help you keep your aging client both out of the hospital and potentially out of inappropriate placement in a skilled nursing facility. Plus you will learn just not how to assess caregiver burnout but be able to create a care plan that will help your family caregiver have a better quality of life while they giver better care to their loved one. Read the chapter ” Assessing the Caregiver ” in my book Care Manager’s Working With the Aging Family, Jones and Bartlett. The price has just been cut in half to make it more affordable for the practitioner.

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, caregiver, caregiver assessment, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, home care, nurse advocate, nurse care manager, Private Duty Home Care, Quality of Life Tagged With: aging parent, aging parent care, caregiver assessment, caregiver burnout, caregiver family meeting, caregiver overload, caregiver overload with sisters, caregiving family members, caring for a yourself as a parent, case manager, elder care crisis, geraitric assessment, geriatric care management, geriatric care managers, geritaric care manager, National Association of Geriatric Care Managers, parent care, Psychosocial assessment, red flags for a family meeting, stress and burden

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