Are you are considering starting a geriatric care management business The next item on your time line is market and a feasibility study. You need to test what your market share will be. Will you have enough of the pie to make a profit?
To start this feasibility study you need to determine the geographic footprint of the market you wish to serve.
You should look at your entire potential service area. For example, if your non-profit serves the whole state of New Jersey the entire city of Princeton, or the zip code 33023 in Hollywood, look at that.
Geographic area. You are searching for the section in your service area most likely to yield older clients and their families who can afford GCM services the 10%
If you cover all the counties in Delaware, select all those counties. Create a market survey of those counties to find out which counties have the highest number of seniors, with the highest income described as your ideal client. You will be using the US census figures and other metrics.