Cathy Cress

Expert in Aging Life and Geriatric Care Management

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If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Why Do a Market Survey before you decide to open a geriatric care management business?

Numerous small geriatric care management businesses have failed after only a few years.

Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.

Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.

Income inequity in the US means top 10% of the US population controls most of the wealth

Only this 10% can afford geriatric care management

 

The target market for a GCM or ALCA business is not the 65 million families who need geriatric care man­agement services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.  

Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area                             

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

 

Get the new Handbook of Geriatric Care Management 4th edition   now– out in Kindle or Hardcover

 

 

Filed Under: Aging, Concierge aging clients, Concierge Client, Concierge Senior, ETHICAL DILEMMA, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, geriatric care management emergency proceduress, geriatric care manager, geriatric care manager start up, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, nurse advocate, nurse care manager, Sales in geriatric care management, Selling GCM Business, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging concierge Clients, aging family, aging life care manager, care manager, case manager, Concierge Care management, Concierge Client Sales, concierge marketing, Handbook of Geriatric Care Management, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager, reaching top 10% elder, top

6 Reasons You Need a Care Management Operations Manual

November 5, 2019

A GCM Operations Manual is absolutely essential.

It needs to be comprehensive,  useful, with all your services or products and procedures to deliver them. Here are 6 reasons why your business needs this.

1.With an Operations Manual, You Can Sell your GCM Business for Twice the Amount


The geriatric care owner’s brain is the system. Without the owner, the business has little or no value unless you have made a very large profit. What will make your business more s= valuable and sellable is to have well-designed, well-documented systems that almost anyone can operate successfully?  Think of Starbucks. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have.

 

2.  The operations manual will create and maintain the highest quality of gold standard service /products in your business.

Most business owners start their businesses because they believe that they can do a superior job at what they do. Their intent from the beginning is excellent products and/or customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. If the owner gives a customer one experience but the employees give that same customer a bad experience, it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline to do what it takes to maintain excellence as the business grows.

3. The operations manual becomes the primary tool for training your employees.

Unfortunately, most business owners do not have a strong process for training new employees. They typically walk them around the place of business showing them where everything is. They then tell them what they need to do and then expect that new employee to intuitively do what they were told with excellence. Often the new employee is a

disappointment to the owner.

If there is a manager responsible for the orientation and training of the new employee the results can be even worse. A well-written operations manual will set the standard for performance. It will also give detailed procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4.  The operations manual creates more time for the owner.

Most small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time saver

5.  The operations manual makes your business scalable.

If you as the owner have to do everything for it to be done right, your business is not scalable. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to second office as the Manual gives you a turnkey guide

 

 

Find Out More  About My Geriatric Care Management Operations Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care manager, case manager, elder care manager, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging Tagged With: care manager, case manager, geriatric care manager, geriatric social worker, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business

Family Systems Theory key to Caregiver Assessment

September 13, 2019

GCM-pix-2.jpg

 

The reason to assess the caregiver is based on Family systems theory

Care receiver’s ( older client’s )and caregiver’s are a system. Like all systems if you change one part it changes the other part. So if you as a care manager’s repair the caregiver’s problem, like caregiver stress or burnout or no family support from  others ,you change the care receiver because they then get better care. The solution a care manager brings to the situation in the form of a care plan- defining the problems and offering solutions almost always involve working with the caregiver to make changes in the situation.

channel_caregiver_burnout.jpg

 

Look at exhausted caregiver Ms. Handy

If a client like our fictitious Mrs. Handy is so burned out from caring for her kids husband and difficult elderly father that she is about to place him you offer coaching to stop that placement. You coach Ms. Handy to ask her family for help. You coach her to be firm about her Dad going to bed earlier not at 1:00 AM when he often wakes her out of an exhausted sleep. How did you the care manager know to do this. You did a caregiver assessment. You fixed both problems with this powerful assessment.

If the problem is that the care receiver can’t remember to take his or her medications, it is usually the family caregiver who either sets up the meds or actually gives them. If those meds involve medications for anxiety on the care receiver’s part this may stop her from calling the family member over and over. So when you the family member tells the care manager that she is being driven crazy by her mother calling over and over, the daughter as caregiver is part of the problem and part of the solution that you as a care manager design.  You suggest a medication reminder system and medication reminder service  in the mother’s home to solve the problem. You also suggest a call from the daughter to her Mom to assure her she is there.

You are fixing the problem of her mother calling over and over, using the daughter to fix the mother’s problem that then fixes the daughter’s problem (many less calls.)

 So using a caregiver assessment has usually a dual result of defining and finding a solution to an interaction between the caregiver and the care receiver. 

Check my GCM Operations Manual with the complete service /product of Caregiver Assessment along with 13 other care manager products in a full menu of caregiver products services.

Filed Under: Adult children, Aging, Aging Family, aging family crisis, Aging Life Care Assocaition, caregiver assessment, case manager, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: aging life care manager, assessing the caregiver, care manager, caregiver assessment, caregiver burden, caregiver guilt, caregiver overload, case manager, family caregiver stress, family systems theory, geriatric care manager, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager

Last Day of Cyper Monday 30% Off Offers of My Geriatric Care Management Manual

November 28, 2016

images_easyblog_images_43_b2ap3_thumbnail_PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency-cop_20160829-183426_1

This is the last day  to purchase My Geriatric Care Management Operations Manual at 30% off  Black Friday savings prices  go to cathycress.com  hit contact and enter your name and Black Friday Offer number you want.

Operations manuals are invaluable for several reasons, among them are:

  • You can start a new aging life or geriatric care management business with pre-made care manager products and training that is consistent, accurate and offers a “Four Seasons”, gold standard of care to private clients.
  • Allow you to effortlessly on-board and train new employees
  • Makes it easy to open and running a second agency
  • Offers risk management with tried and true procedures to deliver flawless care to ” Someone’s Mother” and avoid avoid legal disputes and malpractice litigation
  • Selling Your business with an Operations Manual really increases the value of your business

 

Offer 1 $1840 normally $2100

  • Operations Manual Version 4 with 27 hours 1-1 training consultation
  • Offer- $1850.00 normal $2100.00
  • Operations Manual with 13 services
  • Forms Manual with 57 forms
  • Start –Up Business training with 12 1-1 hours coaching
  • Operations Manual Training 15 1-1 training hours
  • Templates to make it easy to create your own
  • Closed Geriatric Care Management Facebook Group
  • Contract for manual will be signed first through Adobe.

Offer 2 – On Payment Plan

$225  a month normally $300.00

  • Hard to Afford Manual on a Start Up Budget?
  • Easy Payment Plan-My GCM Geriatric Care Management Manual version 4
  • 27 hours of training via Skype
  • $2100.00, only pay $225.00 per month
  • Closed Facebook Group
  • Contract for manual will be signed first through Adobe.
  • Contract for manual will be signed first through Adobe.

Offer 3 – GCM Manual Plus 27 Training

$845.00- normally $1350

  • Operations Manual Version 4 with 27 hours 1-1 training consultation
  • Offer – $1250
  • Operations Manual with 13 services
  • Start –Up Business training with 12 1-1 hours coaching
  • Operations Manual Training 15 1-1 training hours
  • Closed Geriatric Care Management Facebook Group
  • Templates to make it easy to create your own
  • Contract for manual will be signed first through Adobe

No Forms Manual

Offer 4 – GCM Operations Manual & Forms Manual Alone

With No Training

$800 normally $1100

  • Operations Manual Version 4 with 13 Services
  • Offer- $800
  • Forms Manual with 57 forms
  • Closed Geriatric Care Management Facebook Group
  • Contract for manual will be signed first through Adobe

Filed Under: Aging, Blog, Families, Geriatric Care Management Business, Geriatric Care Manager Tagged With: aging life care manager, care manager, case manager, geriatric care manager, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager, operations manual, selling your business

Black Friday Weekend Deal on GCM Operations Manual – Why You Need One

November 26, 2016

images_easyblog_images_43_b2ap3_thumbnail_PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency-cop_20160829-183426_1

Purchase My Geriatric Care Management Operations Manual 4th edition at Black Friday  three day savings prices  

Operations manuals are invaluable for several reasons, among them are:

  • You can start a new aging life or geriatric care management business with pre-made care manager products and training that is consistent, accurate and offers a “Four Seasons”, gold standard of care to private clients.
  • Allow you to effortlessly on-board new employees
  • Makes it easy to open and running a second agency
  • Offers risk management with tried and true procedures to deliver flawless care to ” Someone’s Mother” and avoid avoid legal disputes and malpractice litigation

 

 

Pick the Offer the you want  of the  My Geriatric Care Management Operations Manual 4th edition, at Black Friday  three day savings prices – go to cathycress.com  hit contact and enter your name and Black Friday Offer number you want.

Offer 1 $1850 normally $2100

  • Operations Manual Version 4 with 27 hours 1-1 training consultation
  • Offer- $1850.00 normal $2100.00
  • Operations Manual with 13 services
  • Forms Manual with 57 forms
  • Start –Up Business training with 12 1-1 hours coaching
  • Operations Manual Training 15 1-1 training hours
  • Templates to make it easy to create your own
  • Closed Geriatric Care Management Facebook Group
  • Contract for manual will be signed first through Adobe.

Offer 2 –GCM Manual 27 hours Training On  Affordable Payment Plan

$225  a month normally $300

  • Hard to Afford Manual on a Start Up Budget?
  • Easy Payment Plan-My GCM Geriatric Care Management Manual version 4
  • 27 hours of training via Skype
  • $2100.00, only pay $225.00 per month
  • Closed Facebook Group
  • Contract for manual will be signed first through Adobe.
  • Contract for manual will be signed first through Adobe.

Offer 3 – GCM Manual Plus 27 Training

$1250- normally $1350

  • Operations Manual Version 4 with 27 hours 1-1 training consultation
  • Offer – $1250
  • Operations Manual with 13 services
  • Start –Up Business training with 12 1-1 hours coaching
  • Operations Manual Training 15 1-1 training hours
  • Closed Geriatric Care Management Facebook Group
  • Templates to make it easy to create your own
  • Contract for manual will be signed first through Adobe

Forms Available through Care Manager Software 

Offer 4 – GCM Operations Manual & Forms Manual Alone

With No Training

$800 normally $1100

  • Operations Manual Version 4 with 13 Services
  • Offer- $800
  • Forms Manual with 57 forms
  • Closed Geriatric Care Management Facebook Group
  • Contract for manual will be signed first through Adobe

Filed Under: Aging, Blog, Families, Geriatric Care Management Business, Geriatric Care Manager Tagged With: aging life care manager, care manager, case manager, geriatric care manager, My Geraitric Care Management Operations Manual, nurse care manager

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