Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

June 10, 2020

Universal Health Precautions and Concierge Services During a Pandemic

In this pandemic, you will have to give your potential clients assurance that your care providers can render concierge caregiving, companionship and personal care services and quality of life have completed the Corona Virus universal precautions training and have all necessary masks and gloves for each case. You should assure that caregivers should are required to take their own temperature prior to each shift and all shifts are available. In addition, you should tell clients or potential clients caregivers are able to pick up and deliver groceries, medications as well as do light housekeeping and cooking or you will arrange for meals to be delivered from the restaurant they choose. 

Concierge Client’s Can Afford You Due to Income Disparity in the US and NO LTC Under Medicare

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition if you have products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

Rather than tell clients you do assessment– offer products they are seeking  – like relocation (moving an older parent VIP  Care Management, ( Discreet private care for a well known celebrity),Quality of Life (increasing the joy in an older person’s life who is dressed with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be

Jaguar level, not a Hyundai buy. To do this, develop continuously integrated solutions through a product procedure placed in a company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client just purchased and demands.

 

 

Free Webinar-

How to Sell VIP Clients a Menu of Products They Want To Buy During the Pandemic

Learn in this webinar:

COVID-19 Assurances You Must add to Your Products &Staff 

Income Inequality and No Coverage For Long Term Care Controls On Your GCM Market

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products

VIP Products to Add to your Menu of Services

 

 

 

Sign Up Now

 

 

 

 

Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, Covid-19, eldercare manager, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, pandemic, products vs services

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

April 4, 2020

Universal Health Precautions and Concierge Services During a Pandemic

In this pandemic, you will have to give your potential clients assurance that your care providers can render concierge caregiving, companionship and personal care services and quality of life have completed the Corona Virus universal precautions training and have all necessary masks and gloves for each case. You should assure that caregivers should are required to take their own temperature prior to each shift and all shifts are available. In addition, you should tell clients or potential clients caregivers are able to pick up and deliver groceries, medications as well as do light housekeeping and cooking or you will arrange for meals to be delivered from the restaurant they choose. 

Concierge Client’s Can Afford You Due to Income Disparity in the US and NO LTC Under Medicare

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition if you have products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

The Four Seasons offers a template in identifying and responding to a client’s needs – availability of 24 -hour room service, one-hour dry cleaning.

 From the moment, a guest sets foot into a Four Seasons establishment, the staff is trained to identify and respond to that client’s needs in an integrated fashion.

A Geriatric Care Manager must apply a Four Seasons Mentality to an older identify client’s needs. So, you must assess their quality of life needs, home care needs, types of referral sources they prefer and preferred service delivery. Most important their health care needs and psychosocial needs must be identified and delivered under the same high-quality delivery by a professional care manager.

At the time care management services are started, the client may have a range of physical, emotional,

intellectual and spiritual problems needs. The Concierge care manager’s role is to identify these needs and provide integrated, continuous solutions to meet the client’s needs.

Rather than tell clients you do assessment– offer products they are seeking  – like relocation (moving an older person), VIP  Care Management, Quality of Life (increasing the joy in an older person’s life who is lonely with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be

Jaguar level, not a Hyundai buy. To do this, develop continuously integrated solutions through a product procedure placed in a company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client just purchased and demands.

 

 

Free Webinar-

How to Sell VIP Clients a Menu of Products They Want To Buy During the Pandemic

Learn in this webinar:

COVID-19 Assurances You Must add to Your Products &Staff 

Income Inequality and No Coverage For Long Term Care Controls On Your GCM Market

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products

VIP Products to Add to your Menu of Services

 

 

 

Sign Up Now

 

 

 

 

Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, Covid-19, eldercare manager, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, pandemic, products vs services

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

April 4, 2020

Universal Health Precautions and Concierge Services During a Pandemic

In this pandemic, you will have to give your potential clients assurance that your care providers can render concierge caregiving, companionship and personal care services and quality of life have completed the Corona Virus universal precautions training and have all necessary masks and gloves for each case. You should assure that caregivers should are required to take their own temperature prior to each shift and all shifts are available. In addition, you should tell clients or potential clients caregivers are able to pick up and deliver groceries, medications as well as do light housekeeping and cooking or you will arrange for meals to be delivered from the restaurant they choose. 

Concierge Client’s Can Afford You Due to Income Disparity in the US and NO LTC Under Medicare

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition if you have products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

The Four Seasons offers a template in identifying and responding to a client’s needs – availability of 24 -hour room service, one-hour dry cleaning.

 From the moment, a guest sets foot into a Four Seasons establishment, the staff is trained to identify and respond to that client’s needs in an integrated fashion.

A Geriatric Care Manager must apply a Four Seasons Mentality to an older identify client’s needs. So, you must assess their quality of life needs, home care needs, types of referral sources they prefer and preferred service delivery. Most important their health care needs and psychosocial needs must be identified and delivered under the same high-quality delivery by a professional care manager.

At the time care management services are started, the client may have a range of physical, emotional,

intellectual and spiritual problems needs. The Concierge care manager’s role is to identify these needs and provide integrated, continuous solutions to meet the client’s needs.

Rather than tell clients you do assessment– offer products they are seeking  – like relocation (moving an older person), VIP  Care Management, Quality of Life (increasing the joy in an older person’s life who is lonely with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be

Jaguar level, not a Hyundai buy. To do this, develop continuously integrated solutions through a product procedure placed in a company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client just purchased and demands.

 

 

Free Webinar-

How to Sell VIP Clients a Menu of Products They Want To Buy During the Pandemic

Learn in this webinar:

COVID-19 Assurances You Must add to Your Products &Staff 

Income Inequality and No Coverage For Long Term Care Controls On Your GCM Market

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products

VIP Products to Add to your Menu of Services

 

 

 

Sign Up Now

 

 

 

 

Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, Covid-19, eldercare manager, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, pandemic, products vs services

Do You Have Emergency Procedures For Coronavirus For Your Agency?

March 20, 2020

 

 

Do you have procedures for an emergency at your agency?

 

The coronavirus has put home care and geriatric care management agencies in a terrible bind. Most GCM ‘s or home care agencies had no emergency procedure in place for any disaster but even if they did a pandemic was not anticipated by almost anyone in the catalog of emergencies.

AGING LIFE CARE ASSOCIATION HELP WITH CORONAVIRUS

Now that it is upon us geriatric care managers can benefit from the Aging Life Care Association’s webinars on Zoom to help their ALCA and geriatric Care Management agencies. The ability of any care management agency, serving frail elders, to function despite an emergency is critical. For example for members the have an upcoming Webinar through Zoom-TAKING ON NEW CLIENTS WHILE BEING “QUARANTINED”, which is incredibly valuable

They offer a daily blog for geriatric care managers with updates on an ALCA of GCM Practice under the coronavirus threat and are much-needed resources in these highly traumatic times. With agencies unable to directly see clients in states where like California have imposed at Stay at Home order where geriatric care manager cannot see their clients except virtually and on top of that both care staff and care management staff may have come down with the virus, information about how to keep your agency going is invaluable. Membership in ALCA could be very valuable to geriatric care managers. If you join tell them I sent you.

 

NEED FOR AN EMERGENCY PLAN FOR EVERY DISASTER

An emergency plan for all emergencies is necessary for all geriatric care management and ALCA agencies. With massive hurricane Dorian lasting 2 weeks last year and the west once again facing massive wildfires, tornados already wreaking devastation this season and the polar vortex perhaps coming again next year-do you have emergency procedures?

Informal agency emergency procedures work in a start-up care management business but what if the solo practitioner is ill and out?

 If illness, accident, some other unforeseen event overtakes an owner or man­ager, no emergency procedures can be suicide in an emergency, not to mention liabil­ity to your elderly clients.

You could be like these two GCM’s who lost their businesses in weather events that knocked them out.

PARADISE FIRE DEVASTATION OF A GERIATRIC CARE MANAGEMENT PRACTICE

GCM Jim Boyd of Paradise, California lost everything in the catastrophic fire in the town of Paradise, where he lived and practiced. He was trying to check on an aging client in Paradise, located in the midst of the Sierra forest when the huge forest fire immolated the entire town. Although a Go Fund Me started by the Aging Life raised almost $10,000 for Jim, he did not have enough to rebuild his home where he had his home-based GCM business. Then he and  90% of the residents of Paradise never returned.

 Every geriatric care professional needs a formal, written backup plan that dictates action, should a disaster or emergency arise.

It ‘s necessary to assess your company’s risk of temporary or permanent service disrup­tion if a disaster or emergency is experienced. This may seem an overwhelming task at first, but when you break it down into pieces, it becomes workable.

Learn about preparing for emergencies how you can prepare you, your clients and staff for disasters and absences of key personnel.

 

With pandemic’s, global warming’s effects causing floods, larger hurricanes, and the specter of more catastrophic weather events, you need to prepare now. Get the new Handbook of Geriatric Care Management 4th edition now– or out in Kindle or hardback with an excellent chapter on how to prepare your agency for disasters, plus forms to use, by GCM President Liz Barlow.           

 

 

SIGN UP FOR MY LATEST FREE WEBINAR

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, ALCA Disaster Plan, CAREGIVER RESOUCES, Coronavirus emergency plan, Elderly Disaster Plan, Emergency Plan, GCM Disaster Plan, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Home care disaster plan, Home Care Emergency Coronavirus Plan, nurse advocate, nurse care manager, Private Duty Home Care Tagged With: aging life care manager, care manager, case manager, coronavirus, coronavirus and seniors, Coronavirus disaster plan, disaster plan, elder emergency preparedness, GCM disaster plan, geriatric care management, global warming, hurricane, Hurricane Katrina, Medicare & coronavirus, nurse advocate, nurse care manager, pandemic disaster plan, Paradise, preparing for a disaster, wildfires in west

Care Managers , Hospitals & Physician Serve The Top 10% – Ethical Dilemma or Move Towards Medicare for all?

March 14, 2020

GCM ALCA Stuck in An Ethical Dilemna

B

 Concierge clients in a GCM or aging life practice are the clients that a practice needs to serve. They are not covered by Medicare so a private fee-based company, like aging life or geriatric care management agency, must serve them to keep a healthy bottom line. But this leaves us as a care manager with an unhealthy ethical dilemma 

VIP Hospital Can Fall Into the VIP Syndrome

Hospitals can bill Medicare and there are ethical questions about pandering to the wealthy. Empty Mansions ( a must-read for professionals in aging) an expose

of a wealthy heiress, Huguette Clark, an heir to a copper mine fortune, who was taken advantage of by Beth Israel hospital in New York, who allowed her to live there for a decade, hoping for a “super mega gift” a crime of undue influence.

Beware of the VIP Syndrome

The New York Times did a great story about hospitals with VIP Syndrome. ,

Medicare does not cover the stay in a nursing home unless the person is on Medicaid in which case they get an inferior “Medicaid bed”.Medicaid recipients can also get

really inferior care in a skilled nursing facility  that may even be life-threatening with the coronavirus epidemic

Half of American Cannot Fund Long Term Care

According to the Washinton Post “Research, about two-thirds of Americans over the age of 40 say they expect they’ll need to provide assistance to a close family member or friend over the next five years. Nearly half believe they cannot fund their own long-

term care. More than 60 percent of this cohort expect they will need some form of long-term care in the future, only slightly below the real number of 69 percent.

Care Managers Must Serve top % until US Politics/ Health Policy Changes

We in Aging Life and Geriatric Care Management remain in this wrenching ethical dilemma that only 10% of the population can afford us, so we have to serve and market to the top 10%. We should work towards a health system that includes a version of Medicare for all and covers long term care but in the meantime, we have to be keep our business afloat by serving the top 10%.

Learn How to Do That, Even With Belief it Needs To Change

Learn how to market to this top 10% that at this point in time, who until long term care is a national right, we must serve.

Webinar-Sales and Marketing to Find the VIP Concierge Client in the top 10%

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Ethical Dilemma, care manager, Concierge Client, concierge clients, Concierge Senior, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Ethical Dilemma, geriatric care manager, geriatric social worker, Long Term Care Coverage, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to upper 10%, Medicare For All, nurse advocate, nurse care manager, VIP Syndrome, Webinar ALCA GCM Tagged With: aging life and geraitric care manager, Aging Life Ethical Dilemma, aging life target audience, Changes in Medicare, cost of long term care, GCM ethical dilemma, geriatric care managers, long term care insurance, Medicare, Medicare & coronavirus, Medicare for All, VIP clients, VIP hospital clients, VIP Syndrome

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