10 Marketing messages care managers should share with long-distance adult children before and after the holidays
Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.
So be prepared with terrific marketing copy and messaging when they call you.
Your copy in an ad or website should include-
“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.
Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis, the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”
10 Marketing messages for long-distance adult children:
“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.
Some of the things a geriatric care manager can do for long-distance care providers are:
1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.
2. Facilitate a family discussion of needs, resources, and division of labor among friends family
3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.
4. Work on family cooperation to formulate a realistic parent-care plan.
5. Assess the strengths and weaknesses of all of the potential caregivers
6. Help adult siblings resolve conflicts about care decisions.
7. Help siblings act together in the best interest of the parent
8. Decrease the tension between hometown and long-distance siblings
9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.
10. Locate aging resources in your elder parents’ area quickly and without you having to do it.
Learn more about gaining new long-distance care provider clients –this coming holiday season.
Get Ready for the Holiday Rush
WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST
Learn how to create!
- Pre-Holiday Social media campaigns to reach worried caregivers
- Pre- Holiday-Materials about the warning signs that a parent needs help
- Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
- How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
- How to use tools to contain holiday chaos & arrange care in festive family fright
- How to move the family to New Year’s stability
- Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Cathy Cress MSW author of the Handbook of Geriatric Care