Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Marketing to Your Target MARKET the Concierge Clients?

April 12, 2022

Who is Your Target Market in an Aging Life or geriatric care management business?

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Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.

Who Can Really Afford Geriatric Care Management

Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.

The Rich Have Gotten Richer

 This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut

During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”

Free Webinar

COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care

 

Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You

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WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.

  • Who Are the 5 types of VIP/Concierge Clients? 

  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES

  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies

  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients

  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

REGISTER NOW

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Do You Know The Best Phrases To Attract VIP Care Management Clients?

 

 

 

 

 

 

 

 

Filed Under: 3rd party targets, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, care manager, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, care manager marketing, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, Losing clients to COVID, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

GET READY FOR THE HOLIDAY RUSH – Learn Technology to get new clients

October 21, 2021

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SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR

GET READY FOR THE HOLIDAY RUSH

Sign Up 

November 16th @2PM-3:30 Pacific Time

Learn How

  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  •  How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help 
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • CLICK HERE TO REGISTER 
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care Management

 Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

THIS FREE WEBINAR IS Tuesday November 16th, 2021, FROM 2 PM – 3:30 PM PST

 

 

 

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Filed Under: 3rd party targets, adult child pain-point, Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, ALCA Public Relations, ALCA sales, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, care manager, caregiver pain- point, case manager, Concierge aging clients, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Ethical Dilemma, GCM financial literacy, GCM Public Relations, GCM Sales, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, LOSING CLients TO COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing pitch, marketing to concierge clients, marketing to the top 10$, Marketing to top 10%, nurse advocate, nurse care manager, Private Duty Home Care, Public Relations, Sales, Sales ALCA, Sales in geriatric care management, VIP marketing, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: 4 Seasons products for pain, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging family, aging family pain, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care management intake, care manager, Care Manager as Pain reliever, care manager marketing, caregiver pain, case manager, Concierge Care management, Concierge Client, Covid Budget deficit, geriatric care manager, geriatric social worker, intake pain point, Marketing to Concierge Clients, nurse advocate, nurse case manager, nurse navigator, Rich and Famous, social work care manager, Traveling RN's, Upper 10%, VIP clients, webinar concierge care, Webinar VIP Clients

What is Best Care Management Marketing Copy for Upper 10%

February 17, 2020

 

What is Secret Sauce To Marketing to rich and famous’?

As you market to the top 10% of elders and really to their adult children, here is some marketing copy from a story in the New York Times. When you do an intake you have to find ” where is the pain” for the adult child. So use these care manager pain relievers as marketing copy showing how as a geriatric care manager offers soothing relief from aging parent pain.

 

Breaking Barriers

 

Aging life care managers negotiate barriers for adult children. Geriatric care managers are like personal chefs, personal shoppers, and concierge physicians. You serve the top 10% of adult children who buy privacy, exclusivity, time, human contact and a navigator to negotiate barriers for them.

Purchasing your services, offer adult children caregivers, privacy and exclusivity simultaneously just like the New Yorkers in this NYT article.

 

Buying Privacy

As this Times article states,” in the age of social media that privacy has become a rare commodity”. By purchasing at-home services for their parents, “they are buying private, exclusive services that offer a much-needed product- parent – care.

The upper 10% of your market demands a one to one personal physician, chef, shopper or care manager because they recognize their status by delivering gold standard care. As a one to one service, you find personal chefs, drivers concierge physicians. They can pay for these services to buy that recognition

Buying Navigation to Parent Care

As aging life or geriatric care managers, you are a private concierge to navigate the adult child to the best services for aging parents. Just like the New Yorkers in this article, adult children have to negotiate everything, their kids’ schools and college, problems, their jobs, their budget, their clothes for the high powered job, their work, their commute, on top of their aging parent’s crises.

Use Upscale Continuum of Care Local Resources

The upper 10% of affluent New Yorkers, like most Concierge clients, want everything done for them, including the most painful part (besides teenagers-) help with their aging Mom or/Dad. This is where you come to the rescue. You offer a human service they buy in their busy, hectic life. You negotiate everything to help their aging loved ones.

Care Managers break the barriers through confusing aging services in the city, state and nationally-to get their parents the best care. You, the concierge, take over the top major, the painful obligation in their life– negotiate for Mom or Dad’s  aging P

Buying Human Contact

Adult kids buy human contact. The professional relationship a care manager has with an adult child is emotionally caring just like a concierge physician. It bridges personal chefs and shoppers because you assess their problems (like a Dr. does tests) and find out intimate relationships, facts, and secrets. In a world where bedside manner is gone, a concierge physician gives that human contact. In a world where the family no longer lives next door and supports each other, geriatric care managers give that human contact and support that is gone in most working families living long- distance from their clan.

 

 

 

Marketing Copy for You

These are all sales points to use when you do an inquiry with an adult child or sales presentation with a third party: privacy, exclusivity, time, human contact and a navigator to negotiate barriers for adult children.

 

Aging life care managers negotiate barriers for adult children. Geriatric care managers are like personal chefs, personal shoppers, and concierge physicians. You serve the top 10% of adult children who buy privacy, exclusivity, time, human contact and a navigator to negotiate barriers for them.

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020
2PM-3:30 PM PST
Learn
 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

Filed Under: Adult children, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Assisted Living, Assisted Living Crisis, Benefits vs Features, Blog, care manager, Concierge aging clients, Concierge Client, concierge clients, Concierge Senior, elder care manager, geriatric social worker, Marketing copy, marketing geriatric care management, marketing pitch, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Wealth Management Departments Tagged With: aging family, aging life care manager, aging life marketing copy, aging parent care, aging parent crisis, ALCA marketing, Care Manager as Pain reliever, care manager marketing, case manager, concierge marketing, crisis with aging parents, geriatric care manager, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, Marketing to Concierge Clients, marketing to entitled adult children, Marketing to upper 10%, New York Times, nurse advocate, nurse care manager

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