Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th edition
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • Recommendations
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Speaking
  • About
    • Recommendations
    • Interviews
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Is Your Marketing Plan 4 Your Business Updated For COVID?

October 9, 2020

 Do You Have a GCM Marketing Plan  During COVID

Marketing plans have to be updated regularly when changes occur in your market – like the COVID pandemic. When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out constantly updated marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. But have you updated it for COVID?

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

3.Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

4. It forces you to update your marketing plan to overcome new barriers in your market like a pandemic

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your new audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca. Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over your

competition in your area? Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home or going into the hospital and recovering after hospitalization

Join me for my new free Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST                                                           

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, aging life care manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

January 19, 2020

iStock_000066966281_Medium-3.jpg

 

  • ·  The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s 

  • Marketing 4 A’s

  • ·  Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new clients.

    · 

    ·  ·      Analysis: Marketing requires both art and science, and analysis must no longer be an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.

    · 

    ·  ·      Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.

    · 

    ·  ·      Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.2

    · 

    ·  ·      Conversation: Social media channels have created the need for a two-way conversation that draws those seeking services to those discussing those services.

    · Marketing 3 C’s

    ·  ·      Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.

    · 

    ·  ·      Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.

    · 

    ·All this and more is in the chapter on marketing GCM in Handbook of Geriatric Care Management 4th edition by Marketing guru  Merrily Orsini. She created the original template for corporate geriatric care management for Senior Bridge which became Humana, with her own GCM business in Louisville, Kentucky.     

  • Sign Up for my newest FREE Webinar

    LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

    January 23 @ 2:00 pm – 3:00 pm PST

    The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

    Learn care management marketing so you can:

    Capture those desperate clients in January after the festive fright-

    Develop strategic marketing that brings more customers,

    Understand branding         

    Develop a positioning strategy so the caller chooses you

    Understand lead generation in care management

    Get the best marketing software  

    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

    Click Here To Register 

    FIND OUT MORE 

    THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST Thursday January 23, 2020

    SIGN UP NOW  

     

          

  •  

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, Geriatric Care Management Business, Geriatric Care Manager, Marketing 4P's, marketing care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: 4 Ps in marketing, aging life care manager, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, geriatric care manager, Marketing Care Management, marketing plan, nurse care manager

Marketing plan Critical to Profiting on ALCA or Geriatric Care Management Business

January 11, 2020

Merrily Orsini’s Advice on Marketing GCM

Merrily Orsini, esteemed author of her Marketing Geriatric Care Management  chapter in Handbook of Geriatric Care Management 4th edition 4th-edition  has some sage advice on marketing aging life and geriatric care management

When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

Social Man Drawing Social Security Benefits In Notepad

Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

What is your Market plan and who is your audience?

Do you need a GCM Business Course to learn how to create a marketing plan, sales plan and how to actually market and sell the “Invisible” product- geriatric care management?

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

Filed Under: Aging Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, marketing target, nurse advocate, nurse care manager, target audience

10 marketing messages for Adult Kids Who Call 911 GCM After Holidays

December 29, 2019

wonder.woman.05.jpg

 

“Geriatric care managers are wonder woman for long-distance care providers? “

This is an important marketing message for care managers to use for the call you will get from long-distance family members who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM do an initial assessment and visit your long-distance older relative periodically (once a month, once every two months).This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Here is a better marketing message for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-                   

Develop strategic marketing that brings more customers,

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

Join me in my new  FREE Webinar                 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

December 14, 2019

What is your Box of Marketing Tools? Do you know how to market GCM?

                 Few care managers take a GCM Business Class which is a necessary step. One thing you learn is marketing.

  • ·  The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s 

    ·  Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new clients.

    · 

    ·  ·      Analysis: Marketing requires both art and science, and analysis must no longer be

    an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.

    · 

    ·  ·      Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.

    · 

    ·  ·      Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.2

    ·

    ·  ·      Conversation: Social media channels have created the need for a two-way conversation that draws those seeking services to those discussing those services.

    · 

    ·  ·      Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.

    · 

    ·  ·      Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.

    ·Merrily Orsini

    ·All this and more is in the chapter on marketing GCM in Handbook of Geriatric Care Management 4th edition by Marketing guru  Merrily Orsini. She created the original template for corporate geriatric care management with her own GCM business in Louisville, Kentucky.         

    FREE Webinar

    LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

    January 23 @ 2:00 pm – 3:00 pm PST

    The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

    Learn care management marketing so you can:

    Capture those desperate clients in January after the festive fright-

    Develop strategic marketing that brings more customers,

    Understand branding         

    Develop a positioning strategy so the caller chooses you

    Understand lead generation in care management

    Get the best marketing software  

    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

    Click Here To Register 

    FIND OUT MORE 

    THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

    SIGN UP NOW  

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, Holiday Meltdown in Aging Family, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager Tagged With: 4 Ps in marketing, aging life care manager, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager, geriatric care manager, Marketing Care Management, marketing plan, nurse care manager

  • 1
  • 2
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2021 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Site Designed by Kissa's Kreations