Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Will New CDC No Masks 5-13-21 Affect Home Care & Care Management ?

May 14, 2021

The New York Times led with this story this morning  about yesterday’s CDC ruling on mask wearing indoors.  States seem very  confused about the ruling  and are going in  many different direction with  no guidance on how hospitals, home care agencies, geriatric care management agencies policy on this from CDC. How does this affect you home care or care management agency??????

Find out More in my  latest Webinar  next Thursday.

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic and new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

  • Elders not fully vaccinated,
  • US COVID still spikes
  •  variants explode   
  • 1-4 Americans refuse vaccines,
  • COVID is the #1 Cause of Death in the US
  • herd immunity is no longer possible in US due  anti vaxers
  • CDC  new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow & understanding  the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

 

 

 

 

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

  •  
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

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Filed Under: Aging, Aging Life Care, aging life care manager, Blog, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, COVID Agency Safety Plan, COVID Saftey, COVID Webinar, Covid-19 and GCM SERVICES, Families, GCM Business Skills, GCM Marketing skills, GCM new CDC COVID mask rule, GCM products in COVID-19, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Home Health new COVID mask rule, nurse advocate, nurse care manager Tagged With: ALCA marketing, CDC new COVID mask rule, covid -19 geriatric care manager, COVID ALCA Marketing, COVID CDC Directives, COVID GCM Procedures, COVID Safety Precautionss, COVID-19 prevention, GCM new CDC mask rule, Home Health new COVID mask rule, marketing during COVID-19, marketing home care, marketing home care COVID, PPE

Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

NEW TYPE OF FAMILY THAT CAN AFFORD LONG TERM CARE LIKE GERIATRIC CARE MANAGEMENTiStock_000063346301_Medium-1.jpg

Four types of aging families can afford geriatric care management, home care, and long term care, not covered by Medicare, because they have financial resources, usually over a million dollars in assets.

Two groups of these four do not have severe entitlement issues. One group is professionals, including physicians. attorneys, dentists. They are now retired but went to college when it was affordable and in some case free( in California in the ’50s). They came from  working-class families and climbed up through the American dream that once was available to all, joining professions that gave them the wealth to be in the top 10% of retirees today

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a

defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category. They are not among the two groups that are dysfunctional aging families who take extensive psychodynamic skills. One is the narcissistic entitled family.

THE ALCA TARGET MARKET THAT CAN AFFORD WHAT MEDICARE DOES NOT COVER- LONG TERM CARE

The target market for a private geriatric care management business is not the 65 million families who need care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager can pay the $4000-6000 a month for home care, uncovered by Medicare, and are willing to pay for the services that GCMs and can actually find their way to you. But they still demand gold standard service – not drivers chefs but expert professional assistance they gave to their own customers before they retired.

 

How Do you find these aging families to sign up new concierge clients?

Your marketing message must say your business:

  • offers seamless concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance, as they gave in their working life, with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
  •  offers support to the aging client, as they did with their clients, and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care, home from the hospital

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn From an Expert

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Service

SIGN UP FOR THE FREE WEBINAR

SIGN UP HERE

 

Filed Under: aging life business, Aging Life Care Assocaition, aging life care manager, Blog, Concierge aging clients, Concierge Client, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, marketing to the top 10$, marketing to upper 10%, Medicare For All, normal aging famiilies, parent care, Private Duty Home Care, Professional class retirees, profit in ALCA, Selling ALCA Business, Selling GCM Business, Uncovered Long Term Care, Uncovered MedicareServices, VIP Syndrome Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Care management, concierge marketing, Entitled aging client, Gold standard services, marketing geriatric care management, marketing home care, marketing to entitled adult children, Medicare for All, nurse advocate, nurse care manager, Private duty homecare, Uncovered Medicare Services

Free Webinar-Get More Care Management & Home Care Clients Sell Benefits not Features

January 26, 2019

If you are a care manager or home care provider – do you know how to sell benefits not features- here is what I mean

Say you want a new hybrid car

And you really don’t know much about cars or hybrids

But you want to save money on gas, reduce your environmental imprint and yet want the room in the back and 4 doors.

Features Sales Pitch

You go to your Honda dealer and tell the car salesman you’re looking for a hybrid to save gas and save the environment yet has room the back for your two 7-year-old grandson’s and their giant 80-pound German Shepherd- Ranger.

He tells you full of enthusiasm a hybrid would be ideal and shows you a few popular models. The Clarity has HV mode uses the gas engine and one of the electric motors to help recharge the battery while cruising. On top of that, he tells you when the electric battery runs out, the gas-powered engine takes over to provide the additional driving range, yielding the 340-mile combined gas and electric range rating. Finally, he says HV mode uses the gas engine and one of the electric motors to help recharge the battery while cruising

And you really don’t know much about engines, hybrids or cars

But you want to save on gas and stop global warming.

Huh?

Marketing Pitch That Makes the Sale

If he had said you would  “ Avoid the pump with the 47 all-electric range rating*, many commuters can drive on electric power alone, only needing to fill up the tank for longer drives. Plus, a spacious interior made of eco-conscious material with seating for five

Young woman found a job.

adults and that dog. Finally, The Clarity has biggest advantages of hybrid car vs gasoline-powered cars that it runs cleaner and has better gas mileage which makes it environmentally friendly. Plus, a hybrid vehicle runs on twin powered engine (gasoline engine and electric motor) that cuts fuel consumption and conserves energy reducing global warming.

The first sales pitch was features which gave you no reason to buy the car as you had no idea what he was talking about.

The second spiel was benefits, which translated to all the reasons you would choose this hybrid.

This is why a care manager or home care agency selling their services need to sell benefits- not features. For example, as a feature “we do assessments “which almost no one but a social worker or a nurse would understand. Instead, you will sell a benefit “Our expert professional care managers will find out exactly what your Mom’s problems are and come up with the right solutions that will make your mother’s life easier happier and safer.”

26patient_600-1.jpg

If a care provider is needed, “we will find you exactly the right experienced caregiver who is background checked, trained to do exactly what your Mom needs, plus will be a person who your Mom will enjoy having in her home. In addition, we will make your life as a daughter easier knowing your Mom is cared for by a competent devoted caregiver, vigilantly monitored by our gold standard care managers.”

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February 20th, 2020
2PM-3:30PM PST
Learn 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

SIGN _UP NOW

Filed Under: Adult children, Aging Family, aging life business, aging life care manager, Blog, caregiver, Features vs Benefits, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, Marketing Home Care, nurse advocate, nurse care manager, Sales in geriatric care management, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, Benefits vs Features, care manager, geriatric care manager, marketing home care, nurse advocate, nurse care manager

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