Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Adding Aging Life or Geriatric Care Management? How Do you Market It?

April 27, 2023

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Adding PDHC to your care management agency can significantly increase revenue

but it also involves several changes to your operations, marketing, hiring, and overall agency management. In the 2013 Care Management Benchmark Study, care managers who owned a home care agency made four times the revenue in-home care in 95% and in all cases made double their revenue.1 The process follows many of the same steps outlined in the previous sections on adding care management to PDHC agencies.

Merger Gives You Ultimate Control

The addition of PDHC staff gives you ultimate control of the care management process because you have control across the entire relationship with the client, from care managers to PDHC staff, if your client chooses PDHC. You do not have to depend on the integrity, safety, and reliability of outside care management agencies to deliver high-quality care to your customers.
However, this means adding a large burden of creating that safe, reliable PDHC staff yourself to those clients who are care management clients (i.e., all PDHC clients must have some level of care management). If you choose to accept PDHC clients who are not care management clients, don’t plan on these clients automatically becoming care management clients because families that start with PDHC alone tend to stick with PDHC only.

To change that, we suggest marketing internally to your  PDHC clients using several case studies that show how care management can enhance the quality of PDHC; otherwise, families often opt for the lower-cost option of only PDHC— and assume you (as their agency) will provide care coordination and perhaps care management for free. You can also present care management services when the home care family is in a crisis like the care provider is burnt out and ready to unnecessarily going to place  the elder, or when the elderly client needs to move because ( Move Management)

Market to your Existing Home Care Clients to Sell care management

We also suggest adding care management products that care managers can do successfully for home care clients like Home From the Hospital. If you have a home care clients who is facing hospitalization and your family is long-distance offer this care management product. Here a care manager can guide the client and family through pre and post-plus in the hospital to successfully help the family, who if long-distance needs a guide who is right on the ground to be the surrogate family member guiding the patient to a successful discharge home without readmission and working with a Medicare agency post-discharge. Adding other care management products to your new merged menu of services. This will be an effective tool in competing against PDHC agencies that will likely position themselves against your practice as a low-cost option. You need to be able to show the incremental model that geriatric care-managed PDHC offers versus stand-alone PDHC.

 

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, marketing geriatric care, marketing geriatric care management, PR for geriatric care management

What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Adult Children

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss 
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving
  • pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing. 

 So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

What To Do When Parent Reject Care

 

Tips on Speaker Bureau Success

 

  • Choose Speakers Bureau Topics that address their pain
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
  • Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
  •  
  •  
  • After Speech

  • Send thank you letter to the club president                                   

  • Enter the sign-in sheet in your marketing database
  • Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp
Speakers Bureau

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

October 6, 2021

Concierge Adult Children Call you When They are in Caregiver Pain

When Adult Children call you they  are  looking for a product to sooth  their caregiver pain. They see you as as a nurse practitioner or doctor who can prescribe the right painkiller to stop their caregiver anxiety, burnout, strain. They do not see Geriatric Care Managr as a pain killer because it is not a profession known like nurse practioner or doctors. They think you will have a specific care management  product to sooth their caregiver  pain.

Family caregivers have a pain -point from a particular parental crisis 

-like their Mom  cannot climb steps and needs to move , their Dad has dementia and is wandering. Their aunt is going in the hospital and need care afterwards- but the child lives long distance, their mother in law has fallen and need 24 hour care provider and they do not know how to find one, their loved want cannot drive anymore and need non medical care to help her remain at home. You need a menu of products that will offer  multiple choices for  each of the -each of the varied pain points the adult child  who calls suffers.Like when you shop in the detergent isle of your grocery store. You do not need all detergents but the one you choose & need , like enviormental friendly beacuse you are living in a drought and water your garden with grey water from your washer.

Concierge Client’s Who Can Afford You Need VIP Pain Products

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition

if you have a menu of  pain-point  products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

SIGN UP FOR MY LATEST WEBINAR 

 

Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

 

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Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: adult child frustration, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging life care start up, Aging Life Or GCM Products, care management products, caregiver burn out, case manager, Certified Senior Advisors, CMSA, concierge adult child burn out, concierge adult child pain, Covid-19, eldercare manager, family caregiver burnout, Family Caregiver Pain, family caregiver stress, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, Pain Point, pandemic, products vs services, VIP Client Products, Vip Client services

Start-Up Geriatric Care Management Marketing and PR Checklist

April 7, 2021

 

To grow an ALCA or Geriatric Care management business, you must use-  marketing and public relations (PR). ( usually social workers and nurses have never done )Here is a helpful start –

 

 Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand positioning statement, and develop business names, graphic design for the logo.

, colors for business communication. Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                  

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area.  Research develops prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

 

 

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Filed Under: 3rd party targets, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Disaster Plan, brand, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, complementary consultatiom, coronavirus marketing, e-newsletter, GCM emergency procedures, GCM Sales, GCM Speaker's Bureau, GCM Start -Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Logo, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, Marketing plan, Marketing Sell sheets, Marketing Strategy, Marketing to top 10%, Marketing Tools 2021, nurse advocate, nurse care manager, Public Relations, social media marketing, START UP, Start-up Marketing, Third Party Tagets Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

OCTOBER 22 @ 2:00 pm – 3:30 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

 

OCTOBER 20TH @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

 

 

FIND OUT MORE  

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST  OCTOBER 20TH, 2020

SIGN UP NOW

 

Filed Under: aging family crisis, aging life business, Aging Life Care Assocaition, Aging therapist, Blog, COVID & HOLIDAY SEASON, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Marketing plan, Marketing Plan for COVID, marketing to the top 10$, parent care, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, Public Relations, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life marketing copy, aging parent care, aging parent crisis, care manager, covid -19 geriatric care manager, COVID & Christmas, COVID & Holidays, COVID ALCA Marketing, Free webinar marketing, geriatric care manager, Marketing, marketing geriatric care management, nurse advocate, nurse care manager

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