Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Start-Up Geriatric Care Management Marketing and PR Checklist

April 7, 2021

 

To grow an ALCA or Geriatric Care management business, you must use-  marketing and public relations (PR). ( usually social workers and nurses have never done )Here is a helpful start –

 

 Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand positioning statement, and develop business names, graphic design for the logo.

, colors for business communication. Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                  

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area.  Research develops prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

 

 

 

 

Filed Under: 3rd party targets, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Disaster Plan, brand, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, complementary consultatiom, coronavirus marketing, e-newsletter, GCM emergency procedures, GCM Sales, GCM Speaker's Bureau, GCM Start -Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Logo, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, Marketing plan, Marketing Sell sheets, Marketing Strategy, Marketing to top 10%, Marketing Tools 2021, nurse advocate, nurse care manager, Public Relations, social media marketing, START UP, Start-up Marketing, Third Party Tagets Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

OCTOBER 22 @ 2:00 pm – 3:30 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

 

OCTOBER 20TH @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

 

 

FIND OUT MORE  

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST  OCTOBER 20TH, 2020

SIGN UP NOW

 

Filed Under: aging family crisis, aging life business, Aging Life Care Assocaition, Aging therapist, Blog, COVID & HOLIDAY SEASON, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Marketing plan, Marketing Plan for COVID, marketing to the top 10$, parent care, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, Public Relations, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life marketing copy, aging parent care, aging parent crisis, care manager, covid -19 geriatric care manager, COVID & Christmas, COVID & Holidays, COVID ALCA Marketing, Free webinar marketing, geriatric care manager, Marketing, marketing geriatric care management, nurse advocate, nurse care manager

Start-Up Geraitric Care Management Marketing and PR Checklist

October 5, 2020

To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop a brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                  

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elder law attorneys, assisted living, concierge physicians, trust/wealth management departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me in my newest FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio,

Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Disaster Plan, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, complementary consultatiom, coronavirus marketing, e-newsletter, GCM emergency procedures, GCM Sales, GCM Speaker's Bureau, GCM Start -Up, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, social media marketing, Speaker's Bureau, START UP, Telehealth COVID-19products, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

June 10, 2020

Universal Health Precautions and Concierge Services During a Pandemic

In this pandemic, you will have to give your potential clients assurance that your care providers can render concierge caregiving, companionship and personal care services and quality of life have completed the Corona Virus universal precautions training and have all necessary masks and gloves for each case. You should assure that caregivers should are required to take their own temperature prior to each shift and all shifts are available. In addition, you should tell clients or potential clients caregivers are able to pick up and deliver groceries, medications as well as do light housekeeping and cooking or you will arrange for meals to be delivered from the restaurant they choose. 

Concierge Client’s Can Afford You Due to Income Disparity in the US and NO LTC Under Medicare

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition if you have products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

Rather than tell clients you do assessment– offer products they are seeking  – like relocation (moving an older parent VIP  Care Management, ( Discreet private care for a well known celebrity),Quality of Life (increasing the joy in an older person’s life who is dressed with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be

Jaguar level, not a Hyundai buy. To do this, develop continuously integrated solutions through a product procedure placed in a company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client just purchased and demands.

 

 

Free Webinar-

How to Sell VIP Clients a Menu of Products They Want To Buy During the Pandemic

Learn in this webinar:

COVID-19 Assurances You Must add to Your Products &Staff 

Income Inequality and No Coverage For Long Term Care Controls On Your GCM Market

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products

VIP Products to Add to your Menu of Services

 

 

 

Sign Up Now

 

 

 

 

Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, Covid-19, eldercare manager, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, pandemic, products vs services

What Concierge Aging Life or GCM Products Work Best During Covid-19?

April 7, 2020

Concierge Clients Who Can Afford Private Geriatric Care Management No Longer Taking Cruises

Tens of thousands are dying in the US and worldwide of coronavirus so a cruise ship of any cruise now wreaks of dying slowly on the ocean with no real hospital and no place to disembark. This is not the product that the upper 10% or anyone would board now. But in better times concierge products like a Viking Cruise as it is understandable to a high-end customer. They buy it –because it has exceptional services and recognizes their entitled station in life. Coronavirus recognizes no status class and kills all equally.

Sell Products Clients Need During the Pandemic

Geriatric care managers, rather than tell inquiry clients they do assessment–should offer products they need in this pandemic  – like relocation (moving an older person). Elders who live in dangerous SNF facilities, so vulnerable to COVID-19 

In an article from the LA Times Charlene Harrington a Professor from UCFS states”Families with loved ones in nursing homes should consider pulling them out if it’s at all feasible to care for them at home, said Charlene Harrington, professor emeritus at UC San Francisco’s School of Nursing.

“The risk of exposure is so overwhelming,” said Harrington, who has studied nursing homes since the 1980s. “It’s a terrible concern.”

ALCA suggested that you call all the SNF’s in your area and expalin that you specialize in moving elders and can be of help to their clients who are moving out of SNF’s due to family concerns.

 

GCM Products for the Isolated and Lonely Seniors During Stay at Home Orders

Quality of Life (increasing the joy in an older person’s life who is lonely) can be an important service to offer during the coronavirus pandemic. Seniors who live alone are already isolated, lonely, and depressed and the virus only causes this to explode in their lives.  Quality of Life programs like Sage Eldercare’s Humminbird Program has gone remote and can be purchased for a minimal amount for client’s by families or agencies, nationally. Nina Herndon GCM, Sage owner and innovator, started this program several years ago because she was tired of watching elders she served watching TV 40 hours a day. She has brought it into the digital world to serve coronavirus patients nationally. Nina also wrote the Chapter on how to set up a Quality of Life program in my book  Handbook of Geriatric care Management 4th edition 

Products For Seniors Discharged from Hospitals in Pandemic When SNF’s will NOt Take Themphoto.JPG

Home from the Hospital is a GCM product the Safely helps the older client through discharge and the first 3 months to make sure they do not return to the hospital, which now is overrun with coronavirus patients and at capacity.

. Home From the Hospital pinpoints exactly what the older person needs for discharge with the hospital and why the family is desperately calling for help. They are calling for help at a piercing decibel level because nursing homes will not take them for fear of COVID 19 infection of their residents 

To do this, offer these products to families third parties, hospitals and nursing homes in this crucial time. develop continuously integrated solutions through a product procedure placed in your company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client especially under the huge stress of the coronavirus with vulnerable parents -just purchased and demands. If you do not have an operation manual, I have all these products in my GCM Operations Manual plus 11 more, with all the procedures in place so you can instantly offer them. I will offer a 20% discount for the GCM manual during the pandemic for Geriatric Care Management Agencies suffering during the coronavirus outbreak. Contact me here 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, Blog, case manager, coronavirus, coronavirus marketing, coronavirus shut down, Covid 19, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Home care disaster plan, Home Care Emergency Coronavirus Plan, Home From the Hospital, Long distance caregiver, Move Management, moving parent in your home, Pandemic Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, coronavirus, Covid-19, eldercare manager, geriatric social worker, marketing during COVID-19, marketing geriatric care, marketing geriatric care management, nurse care manager, pandemic, products vs services

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