How To Get Free PR Through a Speakers Bureau

February 23, 2022

*Use Speakers Bureau to Find Adult Children of VIP Clients***

Using Free PR Through a Speaker’s Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

Speakers Bureau to Find Adult Children

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams – How to Understand Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Here is a list:

Free PR Through a Speaker’s Bureau

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving”
Other ideas from other Aging Life members include were
Hospice & Palliative Care
Dementia Care
Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
Getting Free PR Through a Speakers’ Bureau Plus Bookings
My GCM On-Line Business GCM Class includes how to set up a Speaker Bureau to find adult children with VIP clients in need of care. We cover how to get a perfect free venue to do the presentation- and to arrange speaking gig’s at local women’s clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present and how to get leads through sign-ups after the presentation
SIGN UP FOR MY FREE WEBINAR
When: March 15 2022
2 PM-3:30 PM PST
Learn

A feature is a fact A benefit tells your customer the advantages of those facts

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services for each 3rd party you serve

How Benefits make your sale to wealth managers, elder law attorneys and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

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Get Free PR Through Radio Interviews Now Through CDC Confusion Masks

May 17, 2021

The Washington Post led this morning with this headline

“Confused Americans grapple with CDC’s new mask rules: ‘It caught us off guard”

While the relaxed guidelines had some ripping the cloth from their faces and vowing to party like it’s 2019, many around the country — particularly front-line workers and parents of small children — worried for their health, and wondered whether and how to implement the new guidance, at odds with the local regulations in some states.

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

You can get radio interviews that promote your agency because CDC mask confusion is a hot subject headline nationally shown by front page articles in both the Washington Post and NY Times in last 2 days,

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families & Promote Your Agency as Still Fear Raging Pandemic new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
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Learn to market your safe care management business using free PR Radio during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19

slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
COVID is the #1 Cause of Death in the US
herd immunity is no longer possible in US due ant vaxers
CDC new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

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You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

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Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents. Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.¹ An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

SalesForce For Small Business
GoldMine
Act!
Highrise is a contact management database. Easier to use than SalesForce, Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
WHY DO YOU NEED Customer Relationship Database FOR MARKETING?
Rolodex on Speed
Throw away all those business cards
ADD all 3rd party targets you need to market to for referrals
all contacts in the community that help you weave a care plan- can be the same as targets
all the contacts that you use as your individual prescription- which is your care plan
Will send a form elder law letter to all elder law or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-
SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into regular clients
Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020

You are invited to a Zoom webinar.
When: Oct 22, 2020, 02:00 PM Pacific Time (the

US and Canada)
Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

Lead Sources- Why You Need a Marketing Data Base ?

February 8, 2020

Geriatric Care Managers Need a Marketing Database

You need marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents. Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

Here are some of the many choices ALCA or Geriatric Care Managers can check out

SalesForce For Small Business
GoldMine
Act!
Outlook or Microsoft Access.
Highrise is a contact management database. Easier to use than SalesForce, Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
WHY DO YOU NEED ONE ONE FOR MARKETING?
Rolodex on Speed
Throw away all those business cards
ADD all 3rd party targets you need to market to for referrals
all contacts in the community that help you weave a care plan- can be the same as targets
all the contacts that you use as your individual prescription- which is your care plan
Will send a form elder law letter to all elder law or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits dataSend Follow up letters
Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators,CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-

Join me in my new FREE Webinar on Marketing
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020
2 PM-3:30 PM PST
Learn

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

Why Do Care Manager’s in Business need a Rolladex on Speed ?

January 9, 2020

You Need a Rolladex on Speed

If you are an aging life or geriatric care manager- you need a contact database or Customer Relationship Management database CRM. This is a marketing database where you store the customers you market to and is a tool to do that marketing. Think of this as your old Rolodex on speed.

Customer relationship management software is a tool to organize your contact info and manage your relationship with current and prospective customers, clients, and other contacts. They’re address books on steroids—the modern version of old-fashioned Rolodex.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM database before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians and all target professionals who refer families to you who need GCM.

You, the aging life or geriatric care management seller, must connect with aging families who need your product. The best way is through your CRM database and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated. You start to manage a myriad of connections, across time, within each referral contact you do business with.

It is a tool because unlike a Rolladex, or an Excel spreadsheet with lists of marketing targets, a CRM can send a form elder law letter to all elder law contacts individually addressed. You can use the CRM to track all calls, newsletters sent, emails, or marketing visits to a concierge physician to track the ” touches” you made in marketing to that third party. It will do mass mailings even newsletters.

Add Your Continuum of Care To Your CRM

You add all of your “continuum of care” or all aging health care contacts in the community that older clients might need as they age. Why? These health care contacts (physicians, elder mediators, CCRC, elder law attorneys , assisted living, or MFT who specialize in aging) help you weave a care plan-

You use the CRM marketing database to track marketing appointments customers etc. But what do you do when you show up at the marketing appointment. Do you know how to market to third parties like attorneys, concierge physicians, wealth managers, etc. ?

Learn more about Marketing Aging Life or Geriatric Care Management

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register

FIND OUT MORE

THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW

Getting Free PR Through a Speakers’ Bureau Plus Bookings

SIGN UP FOR MY FREE WEBINAR

When: March 15 2022
2 PM-3:30 PM PST

Learn

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Use Speakers Bureau to Find Adult Children of VIP Clients

Speakers Bureau to Find Adult Children

Getting Free PR Through a Speakers’ Bureau Plus Bookings

When: March 15 2022 2 PM-3:30 PM PST

Learn

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

The Washington Post led this morning with this headline

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada) SIGN UP

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

Find out more in the YouTube from My Geriatric Care 1 Channel.

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

Here are some of the many choices ALCA or Geriatric Care Managers can check out

WHY DO YOU NEED Customer Relationship Database FOR MARKETING?

Geriatric Care Managers Need a Marketing Database

Here are some of the many choices ALCA or Geriatric Care Managers can check out

WHY DO YOU NEED ONE ONE FOR MARKETING?

Join me in my new FREE Webinar on Marketing Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

You Need a Rolladex on Speed

Add Your Continuum of Care To Your CRM

Learn more about Marketing Aging Life or Geriatric Care Management

FREE Webinar

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

*Use Speakers Bureau to Find Adult Children of VIP Clients***

When: March 15 2022
2 PM-3:30 PM PST

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
SIGN UP

Join me in my new FREE Webinar on Marketing
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line