Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Inquiry Calls From Long Distance Care Providers Are You Ready this Holiday?

November 10, 2022

 

Inquiry Calls From Long Distance Care Providers

Inquiry calls from long-distance care providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this Holiday? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk covid to celebrate with their family in this new year of winter months and the pandemic.So be ready this holiday with the marketing and clinical tools you need to convert them to clients

Long-distance care providers

Perhaps when the family gathers on Thanksgiving at a parent’s home and everyone sees struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

SIGN up for my Long Distance Family Webinar 

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday

SIGN up for my Long Distance Family Webinar 

Long- Distance care providers

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers  Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get ready for the holiday rush

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  •            Pre Holiday Social media for Long Distance Caregivers
  •            Pre-Holiday Social media campaigns to reach worried caregivers
  •           Pre- Holiday-Materials about the warning signs that a parent needs help
  •           Pre-Holiday Marketing to sign up families who face a serious decline in an aging parent
  •           How to sell services to desperate post-holiday callers from Normal &dysfunctional  family
  •            How to sell services to fearful, overloaded long-distance family members
  •           How to use tools to contain holiday chaos & arrange care in festive family fright
  •           How to move the family to New Year’s stability
  • Long Distance care providers

     

  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

Filed Under: Aging, Aging Family, aging family crisis, aging life business, aging life care manager, Blog, care manager, caregiver, elder care manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life inquiry, aging life or geriatric care manager, care manager, case manager, geriatric care manager, long distance care provider, long distance family on holiday, nurse care manager

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

Are You Ready for Thanksgiving Calls From Stressed Long Distance Caregivers ?

October 27, 2022

 

Long Distance Caregivers stressed by distance

Long Distance Caregivers Stressed by Distance

Stressed Long Distance Caregiver

Stressed long-distance caregivers are getting ready for holiday travel. So care managers -get ready for the holiday rush -when these long-distance caregivers call you. Many have often been flying or driving to both visit and care for aging family members for a while and have been exhausted for a long time. These usually understand that their parents are deteriorating with age and are savvy enough to have researched options and already found you on the web ( a reason to have a great website).

 

 

The Holiday Push Over The Edge

Stressed Long Distance caregiver

When Long distance family gathers with aging parents on Thanksgiving and everyone sees problems with an older person- the long-distance family may agree to call for help.  The brutal stress of the holiday season on top of caring for an aging parent long-distance may push the long-distance care providers over the edge to join the Holiday Rush for care and call you. Are you ready for that holiday rush??

Signs That a Parent Needs Care

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life.

Stressed  Long Distance caregiver

He’s drinking too much at the local pub. When the daughter puts the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry at them when he was an easygoing guy all his life. This is the holiday push where they pick up the phone and scream  911 to a care manager.

Call made to 911- to the GCM from stressed long-distance providers

Stressed Long Distance caregiver

 

At that point, the daughter may feel panicked by holiday push and pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls you will be in this holiday rush?

You -Care Manager Gets Call  From Stressed long distance care providers- Are You Ready?

Give frantic adult children hope when they frantically call this holiday.

So be prepared for their inquiry and know the needs of long-distance caregivers plus the resources in your area you can use in this holiday rush with long-distance caregivers when they call you. Do not give away the store in your call but let

 

them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect to end their holiday pu

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
    Get ready for the holiday rush

  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

  • Find Out More 

  • Featuring Speaker

 Cathy Cress MSW author of the Handbook of Geriatric Care Management        

 

 

 

 

 

 

 

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

 

 

 

Filed Under: Aging, Aging Family, aging life care manager, Blog, care manager, Covid Holiday Remote Visit, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, HolidaySeason and COVID, Long Distance Care, nurse advocate, nurse care manager, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID Tagged With: aging family Thanksgiving, aging life care manager, aging life inquiry, aging life or geriatric care manager, care manager, case manager, check list for holiday visit, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, geriatric care manager, long distance care provider, long distance family on holiday, nurse care manager, Thanksgiving COVID Travel, Thanksgiving with dysfunctional family

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers,  remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

Marketing Phrases for Concierge Care ClientsWhat Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

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Free Webinar About Long Distance Care Providers

 How to Find Concierge Clients Who Can Afford You

VIP Long Distance Care Providers
agenda for my webinar

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.       

  • Why only the top 10% can afford private pay care management.
  • Why Long-Distance Care Providers Can Afford Care Management $ Home Care
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

Filed Under: Aging, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Concierge aging clients, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, home care, Long Distance Care, Long Distance Care technology, Long distance caregiver, long distance caregiver burnout, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, Webinar Concierge Clients Tagged With: aging life and geriatric care management, elder patient advocate, Find VIP CLients, Lomg distance care, long distance care provider, long-distance, Marketing to upper 10%, New York Times, Private Pay homecare, Upper 10%, upper class elder, VIP homecare, Webinar VIP Clients

Great Tech Ideas For Long Distance Care Providers

July 22, 2021

Technology for the Long-Distance Family

Remote Technology to Help Long distance Care Providers

 Remote technology like wearables, robotics, videoconferencing,are what an ALCA member or geriatric care manager need always and a way to navigate  long distance clients to good choices for aging parents at a distance. Laurie Orlov’s blog, a fellow Geriatric Care Manager now very well known in the field of aging for her expertise in aging technology. This is what Orlov has to say about long-distance technology post  pandemic.  She can help with robotics , wearables  such as smart watches and hearing aides .   When these long distance care providers call you you might suggest one of the high-tech items expert Lori Orlov suggests a part of an older family member’s life. This is especially during the post  pandemic when many restrictions are actually now coming back with the spread of the Delta variant among the unvaccinated.

These gero-technologies can help an older parent or relative shelter safely in place, avoid loneliness and isolation through connecting with others, age in place, and improve communicating with loved ones.

Videoconferencing

Videoconferencing is a great way to keep elderly parents connected and less lonely and isolated. It can also be a good tool for adult siblings who live apart to have chats or meetings about Mom or Dad.  Free programs like Skype or another parent-friendly plus easy choice Facetime and the built-in webcams on many computers, make this easy on elders. Zoom has become the number one way that families communicate, during the pandemic. . For the holidays, birthdays or even a crisis, it is how we virtually gather now and has a free version.

Amazon Echo Show uses Alexa, by activating Amazon’s voice and can make calls to adult children or anyone, making it easy for seniors to talk to anyone including family. An older standard telephone conference service is still highly rated and still free, as well. Freeconferencecall.com

Med Dispensers

Here is a review of several med dispensers on the market

A device that is very appropriate for elders who have medication abuse problems is Hero Electronic Pill Dispenser   

Alexa has a new pill reminder feature

A more modest choice is Electronic Pill Box with Flasing Reminders 

Caregiver Video Cameras

Cameras like Google Nest can monitor an individual’s activities of daily living and provide caregivers with direct video feed on a smartphone, tablet app, or the Web to check on the status of a family member. 

Monitoring sensors

Wireless systems. Cameras can be viewed remotely from a smartphone or computer. You may be able to get video motion alerts and the ability to pan and zoom

GCM Laurie Orlov at Aging Tech suggests many new 2020 sensor programs among them. Caregiver Smart Solutions 

Canary Care. lets you place wireless sensors around the house to monitor the activity of an elderly parent who is declining, while the family is long distance. The information is sent to your Canary Care portal. The sensors are battery powered and the hub uses mobile data to send the information, so no need for a landline or broadband.

TruSense  – can alert long distance or even local adult children if a probable fall occurs. An alert is triggered when TruSense detects that your loved one has not moved from high-risk fall areas (such as a stairwell or restroom) in an unusually long time. Other alerts include doors where the older person could wander.

 

 Other Sensor Products

Sensor products can check a number of items within a house: motion patterns, stove on/off status, carbon dioxide or carbon monoxide levels, air quality, and presence of smoke or fire. They can also lock doors and control other items in the home remotely.

Daily activity monitoring. Activity sensors can be placed on the refrigerator, stove, door, and other objects around the home. Your relative may also wear a watch that monitors activity. You can allow caregivers and physicians to access the data. Set up notifications to be delivered by e-mail, text, or mobile app.: Live!y is a good choice

 GCM Technology Guide

Technology moves in nano-seconds and changes almost as fast. Give clients and their families the updated information. For a totally overhauled technology chapter,” Technologies That Support Aging in Place “, by GCM Julie Menack and Berkeley’s head of the Center for Aging and Technology, David Lindeman Ph.D. Get the new Handbook of Geriatric Care Management 4th edition 

F

Join me in my newest FREE Webinar August 25th

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

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Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home  My Junna,

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

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Filed Under: Adult children, Aging, Aging Family, aging family and COVID, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Geriatric Care Managers value, geriatric social worker, Holiday Meltdown in Aging Family, Holiday season, HolidaySeason and COVID, Laurie Orlov, Loneliness, Long Distance Care & COVID-19, Long Distance Care technology, Long distance caregiver, Long Distance Safety Travel COVID, Long Distance travel Holidays, Videoconferencing Tagged With: aging in place technology, care manager, care manager technology, caregiver assessment, COVID-19& LONG DISTANCE CARE, elder technology, Family Caregivers using technology, geriatric care management technology, geriatric care management technology Center for, geriatric care manager, geritaric care manager, gero technology, Handbook of Geriatric Care Management 4th edition, Home Monitoring Systems, long distance care provider, Long Distance Technology, med dispensers, My Geriatric Care Management Operations Manual, technology for caregivers

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