Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

Why Do Care Managers Need Social Media Holidays Through 4 Simple Steps

November 11, 2021

facebook-holiday-post-4.png

 

Holidays Season Busiest Season 4 Care Managers

The holiday season is here when you will get the most referrals from adult children seeing their aging parents or relatives and alarms bells blaring that they need help. But how do they know your agency is 911- through marketing campaigns, especially now through holiday social media.

 

Why do you need social media?

Not having it is like being at a business meeting with an elder law attorney and pulling out your flip phone and wondering why your competition got her client instead of you.

But some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need Pre-Holiday Social Media?

 

Social Media Main Plank of  Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy, especially Holiday Social Media now.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or one of those folks who has dug in your heels against Pre-Holiday Social Media this is what you can do to get more customers using social media, especially  now holiday Social Media now in care managers biggest season

1. Write a blog

How

Choose Word Press or another blog software set up an account to start position information to potential clients.

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Lack Social Media Skills or Time to do? Hire Someone

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, blogs for you using businesses like Elderpages

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush 

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST       

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media for elder care, social media marketing

Red Flags for Long Distance Siblings Inquiring About Services Before the Summer Visit.

July 9, 2019

images_20130906-154817_1.jpg

Checklist Midlife Siblings Holiday Visit to Aging Parents

 

Do you have adult children inquiring about your services before the they make a summer visit to grandparents ? Here is a Check List of 10 red flags for danger to share with long distance midlife siblings for their mid- summer visit to aging parents? A midlife sibling summer or  visit to elderly parents to can be bitter or sweet or it can be just plain scary. Ask them to call you when they return and you can set up a meeting with all the siblings to discuss care.

 

The frightening part often happens when you haven’t seen an aging Mom or Dad for a while. If midlife siblings live long distance, making an occasional visit can set off alarms, especially if they find  aging Mom or Dad has gone downhill . Then a geriatric or aging life care manager is just the perfect answer. Let them figure this out with your geriatric care manager  Sherlock Holmes guidance and clues to find your value.

 

  1. Curb Appeal – Does your Dad’s home look more like an unmaintained rental? Is there disrepair, a weedy yard, uncleaned carpets or furniture?
  2. Housekeeping – Are there dirty dishes, unwashed sheets, a mess where things used to be tidy? Does the house look like it needs a scrubbing, or at least someone to help with cleaning?
  3. Medication – Can you find a stash of outdated medication in the bathroom, bedroom or anywhere? ➢ Driving – Is driving with your older Dad frightening? Ask him to drive you somewhere. How is his reaction time, or judgment? Can he drive at night? Does he have traffic tickets? Assess the car. Is it worse for wear, dented or are there telltale signs of accidents?
  4. Trash- Are there bags of trash in the basement or out back? Look in closets.

 

  1. Collections- Are there growing collections that appear to be out of control, of newspapers, magazines, old sports memorabilia, ashtrays – any accumulation that appears to be taking over space and looks excessive. This is a sign of hoarding
  2. Shopping- Take him out shopping or out to a meal to celebrate the day. When he does shopping or pays for a meal, does he have problems with checks, credit cards, figuring tips, or calculating discounts? Does he forget his wallet or other important personal items he should have with him?
  3. Change in Behavior- Is Dad quiet when he used to be loud? Is he paranoid, having mood swings, unsocial when he used to be the belle of the ball or life of the party?
  4. Odors- Did you smell urine? Must? Mildew? Dirty clothes or dishes?
  5. Refrigerator- Are there science experiments, aka moldy food in the refrigerator?
  6. Unpaid Bills- are there piles of unpaid bills in drawers or in your loved one’s desk. Are their notices or gas or electric turn offs? Search their desk and perhaps, in you have access, look at their bill pay account.

 

 If any of these clues turn up trouble, you should set up meeting vis phone or in person to talk your midlife siblings about the problems discovered and set up a family meeting via Skype, in person or a family conference call. 

For More professionals can Read Care Manager’s Working With Nearly Normal Families- Working With Long Distance Care Providers in

1284078981.jpg

Handbook of Geriatric Care Management 4th edition 

Filed Under: Adult children, Aging, Aging Family, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager, Quality of Life, Siblings Tagged With: aging life care manager, care manager, case manager, geriatric care manager, holidays, midlife siblings, nurse care manager, nurse entrepreneur

Do You have A Twisted Sister Story After the Holidays?

January 5, 2017

MomLovesYouBest.3.15_20120810-233751_1.jpg

Did you spend Christmas or Hanukkah with midlife siblings and family then wake with a horrible hangover- either from too much booze or just amplified emotional tension that turns you inside out next morning.

Perhaps it involved arguments over aging parent care? If dealing with your siblings gives you a royal headache, the tension may have been made worse by the conflagration of alcohol and /or age old rifts between you and your siblings that started in childhood.

It may be time to look into the roots of your family script.

Did your step, half or blood sibling do something long ago that’s still a weeping wound in your mind? Does it keep you apart or in each other’s faces –  – especially awkward- during a holiday gathering when families were flocking together consuming mounds of pot luck food and sharing old stories or recent family news

If the main villain in the family tragedy is a sibling or step sibling or half sibling – here’s a post-Christmas or Hanukkah quiz to see if you need help from someone like an Aging Life Care Manager 

Find out if have a sibling “I Hate You Story”. Maybe you did not think you needed this test few weeks ago. Post-Christmas or Hanukkah – if you know you need the test now- here it is.

Take the test below.

  1. Have you told your sibling story more than once to the same person?
  2. Do you play the sibling events more than two times in a day in your mind?
  3. Do you find yourself speaking to the sibling who hurt you even when the person is not there?
  4. Have you made a commitment to yourself to tell the sibling story without being upset then found yourself agitated anyway?
  5. Is the sibling who hurt you a central character in your story?
  6. When you tell your sibling story does it remind you of other painful things that happened to you?
  7. Does the sibling story focus primarily on your pain and what you lost?
  8. In your sibling story is there a villain?
  9. Have you made a commitment not to tell the sibling story again and then broken your vow?
  10. Do you look for other people with similar sibling problems to tell your story to?
  11. Has your sibling story stayed the same over time?
  12. Have you checked the details of your sibling story for accuracy?

If you answer yes to five or more the questions, there is a good chance you have a sibling I Hate You “story. To end brother or sister blood step or half sibling blood feud and make peace makes forgiveness as a gift to you.

Try change of season resolution and welcome The New Year by taking the – ten steps to sibling forgiveness to heal yourself and hopefully make the next holiday, sometimes the dreaded holidays with siblings will be spent hangover free. For Help

Check out my book Mom Loves You Best  

Filed Under: Aging, Families, Geriatric Care Management Business, Geriatric Care Manager, Siblings Tagged With: aging life care manager, care manager, case manager, estranged midlife sibling, geriatric care manager, holidays, siblings

Red Flags for Long Distance Siblings Inquiring About Services Before the Holiday Visit.

December 7, 2016

images_20130906-154817_1.jpg

Checklist Midlife Siblings Holiday Visit to Aging Parents

 

Do you have adult children inquiring about your services before the rapidly approaching holiday? Here is a Check List of 10 red flags for danger to share with long distance midlife siblings for their holiday visit to aging parents? A midlife sibling Christmas or Hanukah visit to elderly parents to can be bitter or sweet or it can be just plain scary. Ask them to call you when they return and you can set up a meeting with all the siblings to discuss care.

 

The frightening part often happens when you haven’t seen an aging Mom or Dad for a while. If midlife siblings live long distance, making an occasional visit can set off alarms, especially if they find  aging Mom or Dad has gone downhill . Then a geriatric or aging life care manager is just the perfect answer. Let them figure this out with your geriatric care manager  Sherlock Holmes guidance and clues to find your value.

 

  1. Curb Appeal – Does your Dad’s home look more like an unmaintained rental? Is there disrepair, a weedy yard, uncleaned carpets or furniture?
  2. Housekeeping – Are there dirty dishes, unwashed sheets, a mess where things used to be tidy? Does the house look like it needs a scrubbing, or at least someone to help with cleaning?
  3. Medication – Can you find a stash of outdated medication in the bathroom, bedroom or anywhere? ➢ Driving – Is driving with your older Dad frightening? Ask him to drive you somewhere. How is his reaction time, or judgment? Can he drive at night? Does he have traffic tickets? Assess the car. Is it worse for wear, dented or are there telltale signs of accidents?
  4. Trash- Are there bags of trash in the basement or out back? Look in closets.

 

  1. Collections- Are there growing collections that appear to be out of control, of newspapers, magazines, old sports memorabilia, ashtrays – any accumulation that appears to be taking over space and looks excessive. This is a sign of hoarding
  2. Shopping- Take him out shopping or out to a meal to celebrate the day. When he does shopping or pays for a meal, does he have problems with checks, credit cards, figuring tips, or calculating discounts? Does he forget his wallet or other important personal items he should have with him?
  3. Change in Behavior- Is Dad quiet when he used to be loud? Is he paranoid, having mood swings, unsocial when he used to be the belle of the ball or life of the party?
  4. Odors- Did you smell urine? Must? Mildew? Dirty clothes or dishes?
  5. Refrigerator- Are there science experiments, aka moldy food in the refrigerator?
  6. Unpaid Bills- are there piles of unpaid bills in drawers or in your loved one’s desk. Are their notices or gas or electric turn offs? Search their desk and perhaps, in you have access, look at their bill pay account.

 

 If any of these clues turn up trouble, you should set up meeting vis phone or in person to talk your midlife siblings about the problems discovered and set up a family meeting via Skype, in person or a family conference call. 

For More Read Care Manager’s Working With Nearly Normal Families- Working With Long Distance Care Providers in

1284078981.jpg

Handbook of Geriatric Care Management 4th edition 

Filed Under: Aging, Families, Geriatric Care Management Business, Geriatric Care Manager, Siblings Tagged With: aging life care manager, care manager, case manager, geriatric care manager, holidays, midlife siblings, nurse care manager, nurse entrepreneur

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