Cathy Cress

Expert in Aging Life and Geriatric Care Management

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“Do I Need Social Media”

June 13, 2022

Do I Need Social Media?

Do I need Social Media is what some care managers say? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. In the age of conspiracy theories spreading on social media, you can consider giving up personal social media  up but not if your  use it in your small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or are one of those folks who has dug in your heels against  Social Media this is what you can do to get more customers using it1. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media sight to post

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

 

Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses like Elderpages

 

 

Join me for my Latest Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

Presented by Cathy Cress MSW – Handbook 

of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • interviews with CEO’s major care management software platforms
  • What are easy-to-use social media sites
  • How to shoot videos for your agency
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

Video webinar

 

: https://www.youtube.com/watch?v=elH3XYKDdsA.

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media for elder care, social media marketing

Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

November 12, 2021

Siblings are The Biggest Source Of Stress Between Human Being

At family rituals, like Thanksgiving next week, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy says in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

 

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples,and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling -rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY HOLIDAY WEBINAR –

 

 Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

FIND OUT MORE 

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance
    F

    family

  • How to use tools to contain Holiday chaos, like sibling rivalry & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children, sibling rivalry, and dysfunctional families during the chaotic aging clans holiday visit when adult kids  and rival siblings find their aging parents need care
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

Find out more about dysfunctional family and sibling rivalry from My YouTube, Channel  

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Dysfuntional Family Help, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Clinical Tools Dysfunctional family, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, nurse care manager, SIBLING, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife Holidays, Sibling Strife Thanksgiving, Social Media, Social Media for Care managers, Social Media Holidays, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, aging life care on holidays, aging parent crisis on holiday, Aging siblings, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, celebrations with siblings, cut-off sibling, Dydsfunctual Family Holiday, dysfunctual family, Dysfunctual siblings, Holiday Crisis For Aging Family, Holiday Rush, Holiday sibling rivalry, Holidays with midlife siblings, irate siblings, Prepare for holiday rush, sibling conflict, sibling rivalry, siblings, Thansgiving sibling rivalry

Why Do Care Managers Need Social Media Holidays Through 4 Simple Steps

November 11, 2021

facebook-holiday-post-4.png

 

Holidays Season Busiest Season 4 Care Managers

The holiday season is here when you will get the most referrals from adult children seeing their aging parents or relatives and alarms bells blaring that they need help. But how do they know your agency is 911- through marketing campaigns, especially now through holiday social media.

 

Why do you need social media?

Not having it is like being at a business meeting with an elder law attorney and pulling out your flip phone and wondering why your competition got her client instead of you.

But some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need Pre-Holiday Social Media?

 

Social Media Main Plank of  Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy, especially Holiday Social Media now.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or one of those folks who has dug in your heels against Pre-Holiday Social Media this is what you can do to get more customers using social media, especially  now holiday Social Media now in care managers biggest season

1. Write a blog

How

Choose Word Press or another blog software set up an account to start position information to potential clients.

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Lack Social Media Skills or Time to do? Hire Someone

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, blogs for you using businesses like Elderpages

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush 

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST       

 Learn how!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
  • How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
  • How to use tools to contain Holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring Speakers

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

Natasha Beauchamp- MSc, Webmaster and Research    Scientist at Elder Pages Online, LLC

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media for elder care, social media marketing

Why Do Adult Children Hate and Love Parents in Aging Dysfunctional Family?

January 11, 2021

ed6855aa32d877d7fc1ef9ee757e0f17-98.jpg

The aging dysfunctional family takes an expert to tackle because violence can break out at any time. In the film version of Tracy Letts  August in Osage County. Julia Roberts (the eldest daughter) attacks Meryl Streep (the pill-popping aging mother) at a ritual family gathering- the elder Dad’s funeral after he commits suicide.

 In the dysfunctional family, there have been symptoms of problems such as alcohol abuse, drug abuse, child abuse, or emotional abuse, like the demeaning mother the character Meryl Streep plays in August in Osage County. These dysfunctions usually create barriers to nurturing and this affects everyone in the family system.

The family system is also marked by ambivalence and all adults and children live in a love-hate relationship with other family members. (Julia Roberts character and all the daughter both love and revile their mother ).

 As systems resist change, it is even more difficult for members of the dysfunctional family to move to make changes when their parent needs care, like Meryl Streep does in August in Osage County. Julia Roberts and none of the daughters will care for their despised mother.

 The nearly normal system is shaken to its core by the parent being dependent. However, a care manager can guide the family members into reorganizing their family roles when the parent can no longer act as head of the family, while acknowledging the shift and changes they need to make both emotionally and practically. 

The members of the dysfunctional family who may have experienced a lack of nurturing by their parent and have no role model of caring. They are angry and resentful at caring for the parent, and thus will find it difficult to provide the practical and emotional care that their aging parent needs. The challenge to the adult child of the dysfunctional family is how to meet the dependency needs of the here and now old-old parent when the parent did not meet them dependency needs as a child.  That is why they need a highly experienced Geriatric Care Manager who can work with dysfunctional aging families.

 The challenge to the care manager is to bring the adult child of the dysfunctional family into the here and now and see their parents for who they are- an aging dependent person, flawed and imperfect, but a human being who needs their love, support and nurturing.

 

 

Sign Up for My Free January Webinar  

             Thursday, January 21, 2021

  Give frantic adult children hope when they desperately call after the holiday  

 Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.      

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Understand 11 Warning Signs You Are Working with Dysfunctional Family
  • Master Vital Clinical Tools you to solve client problems
  • Take Six Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

 

 

Find out more on my YouTube Channel:  Geriatric Care 1 

 

 

 

Filed Under: adult child physical abuse, adult emotional abuse, Aging, aging family crisis, aging family system, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging Mother, Aging therapist, Blog, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, estranged siblings, Families, fiscal abuse, Fiscal Elder Abuse, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager, POST HOLIDAY CALLS, Siblings, Sign Up Dysfunctional Aging Family, Webinar, Webinar ALCA GCM Tagged With: aging dysfunctional family, aging life and geriatric care management, aging life care management, aging life care manager, aging parent, aging parent crisis, care manager, caregiver assessment, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional aging family, geriatric care manager, Holidays with midlife siblings, nurse care manager, Tools with Dysfunctional families, Violence Dysfunctional Family, Working With Dysfunctional family

Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

November 14, 2020

Siblings are The Biggest Source Of Stress Between Human Being

At family rituals, like Thanksgiving next week, adult siblings often are often brought back together. If you are one- will it be a happy feast?

As Gail Sheehy says in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

T

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling War Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also, in the end. around a catastrophic illness of the aging parent, where the siblings need to resolve their differences.

If you recognize this problem in your own family, seek counseling before coming the holidays engulfs you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, Blog, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, HolidaySeason and COVID, nurse care manager, SIBLING, sibling rivalry, Sibling Strife Holidays, Sibling Strife Thanksgiving, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, Aging siblings, celebrations with siblings, cut-off sibling, Holidays with midlife siblings, irate siblings, sibling conflict, siblingd

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