Cathy Cress

Expert in Aging Life and Geriatric Care Management

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10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

Wonder Woman Saves Proactive , Long Distance Aging Family on the Holidays

December 1, 2020

wonder.woman.05.jpg

 

Geriatric care managers are wonder woman for long-distance care providers

 More than a million people have died of COVID in the past 7 days , according to the CDC.

This is an important message for care managers to use before the upcoming holidays. Getting on a plane to travel is dangerous for the long-distance care provider in the

highest national spread of COVID. Plus they might carry the deadly infection to their aging parents, the most vulnerable group to die of COVID. This gives these distant caring family members every reason not to see their parents- but what will they then do to keep them safe- Hire a Geriatric Care Manager.

Add This to Your Ad Copy or Website

If You live Long Distance from an aging parent during the COVID spread, it’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If your parents are sheltering in place, they can make sure they are safe and use tools to prevent the loneliness and isolation that can set in over the holidays. If there is a crisis, like a COVID diagnosis,

they are right there to professionally manage it. In an urgent situation, a care manager can go to the hospital or emergency room.  This is saner, safer, and more cost-effective than you getting on last-minute, expensive flights without any social distancing protection for you or your aging parents when you see them. Geriatric Care Managers are good insurance.”

Use Telehealth to Market to 3rd Parties Over the Holiday

You can make marketing visits to 3rd parties through HIPAA-compliant video

.

conferencing services like elder law attornies or wealth managers. You can pitch “Before any crisis,  the GCM do an initial assessment and visit your long-distance older client on a regular basis. This is preventative. That way a professional is there for your client  1-1, when you need them and has a health care background to solve the problem.”

Here is a better line for long-distance adult children:

“Think of care managers the way you do one of those blow-up beds. You can pump them

up when you need them in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save your worry, fear of COVID, and money by helping keep your parent safe from COVID and out of the hospital and you off dangerous emergency long-distance flights.

2.Help your parents avoid loneliness and isolation by arranging virtual quality of life activities to keep them socially engaged while sheltering in place.

4.Facilitate a family discussion of needs, resources, and division of labor among friends family

5. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis like COVID.

6. Work on family cooperation to formulate a realistic parent-care plan.

7.Assess the strengths and weaknesses of all of the potential caregivers if needed

7. Help adult siblings resolve conflicts, if any, about care decisions.

8. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.worriedwoman300dpi-copy-e1425605439440.jpg

9. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

SIGN UP FOR MY HOLIDAY WEBINAR

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

ONLY 4 DAYS LEFT to SIGN UP

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, marketing care management, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, aging parent crisis, case manager, COVID & Holiday Season, COVID Danger Holiday, COVID VIRTUAL CHRISTMAS VISIT, COVID Virtual Hanukkah Visit, Dangerous Travel on Holidays, geraitric assessment, geriatric care manager, help with elders, holiday misery, holiday with aging parents, long distance care provider, Long Distance Family Holiday Visit, nurse advocate, nurse care manager, Proactive Aging Family

911- My Aging Parents Looked Bad on Holidays

October 22, 2018

wonder.woman.05.jpg

 

“Geriatric care managers are wonder woman for long-distance care providers? ” This is an important message for care managers to use before the upcoming holidays.
Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM do an initial assessment and visit your long distance older relative periodically (once a month, once every two months).This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Here is a better line for long distance adult children:

“Think of care managers the way you do one of those blow-up beds. You can pump them up when you need them in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long distance care providers are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

Join me in my new Webinar

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families   

During the busiest season for care management referrals-

 

You Will Learn:

  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services to desperate adult child callers
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for growth during the holidays
  • How to work with both dysfunctional and long-distance families who call during the holidays
    • Sign Up

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, marketing care management, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, aging parent crisis, case manager, geraitric assessment, geriatric care manager, help with elders, holiday misery, holiday with aging parents, long distance care provider, nurse advocate, nurse care manager

Technology Tools to Help with Reminicsence Over the Holidays

December 17, 2017

 

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Reminiscence isn’t new. Before the printing press, storytellers and bards were how history was recorded- in the new mind not on tape.

 

Oral storytellers gave us the Odyssey and another valiant tales. History exists in their family, and Ulysses or Penelope might be sitting in their living room this holiday season.


Here are some tips to use if their want to capture these family tales during this holiday season—a perfect time to do this. Use empathetic listening if you can. Make all the messages you are are giving the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you.”

Ask questions that prompt the story but don’t make judgments. If there are going to record the family tale, do it in a way that doesn’t distract or stop the older person from talking. Recording on your i phone , ipad etc is simple and non-intrusive 

 

Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along. “That chair there are sitting in, where did their get it, Mom?” Pick an ornament off the Christmas tree and show it to dad to see if he can tell its story.

Reminiscence is sparked by the senses, and buried memories flow into our brains. That’s why the holidays are a perfect time to have their older family members share stories with them. The sense of taste spurs memories. Just think of making that pie that tasted a lot like their mom’s, a brisket, traditional Christmas pudding, latkes 

Here are two technology tools to help you with this legacy building for your older client

Life Bio

Grandma’s Pie

Check out my Book Handbook of Geriatric Care Management with more tools for legacy building written by David Lindeman Director Of the Center for Technology at UC Berkeley and Julie Menack of 21 st Care Solutions

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, nurse advocate Tagged With: aging life care manager, care manager, case manager, geriatric care manager, holiday with aging parents, holidays rituals, reminicsence technology

Aging Mom Can’t Manage The Holiday ? IADL’s & Executive Skills Lost To Make Her Lose Her Crown

December 14, 2016

Holidays have traditionally been women’s job. Mothers are the high priestess of the ritual- like a Queen Elizabeth without servants. UK estimated the there are 25 to do’s women have on the holiday. It takes years to accumulate objects ritual dishes and religious objects used. It takes left side of your brain executive skills, plan and organize, remember details, do things based on your experience. Holidays are often done on auto pilot –recalling all the jobs that must be done year after year. It also takes  IADLs- (Instrumental Activities of Daily Living) meal planning, shopping, plus ambulation. Then add depression – widowhood, loss and you have the challenges of aging in managing this entire titanic ritual.

 

At this point when Mom cannot do all the maybe 75 subsets of holiday preparation and the torch has to be passed and an adult child (usually an adult daughter must take over. This is like secession, – Princess Elizabeth taking over for her Dad, King George, (who hated it and had a lifelong stutter) made famous in the King’s Speech who was handed the throne by his brother Edward who quit being king. Check out the new series  The Crown and you will get my analogy.

 

Baby boomer- adult children and the aging parents are unprepared by their own culture for this new developmental phase of passing the torch. They do not expect it, like they did the nights of the crying newborn or the rebellious teen and are thrown off balance by the sometime sudden and usually unexpected loss of their anchoring aging parents, like when they find Elderly Mom is unable to pull off running the holidays

 Indeed, what must happen in this new developmental phase is that the adult child must evolve beyond the needy child, (I will still have Mom pull of the holiday as she always did) he or she has been, depending on his or her parents for that fiscal, emotional, social support and ritual organizing

 

The baby boomer must transition to what social work pioneer Margaret Blenkner  calls filial maturity or a new mature state where they, as midlife adults, can give up their former roles as dependent, needy children and start to provide care to their old/old parents, like managing of officiating over the Christmas or Hanukkah celebration.

 

In the normal healthy family system this filial crisis of Holiday rituals can be overcome and the adult children  with the brief  help of an aging life or  geriatric care manager so they can let go of their former dependent roles and confront their parent’s loss by organizing and providing care. They can take over Christmas and Hanukkah by stepping in and grabbing that torch.

In the dysfunctional aging family this filial crisis is incredibly hard to trounce from both the parents and the adult child’s point of view. The really need a geriatric care manager’s services

 

 

 

 

 

Find out more in my book Care Manager’s Working With the Aging Family

 

 

Filed Under: Aging, Blog, Families, Geriatric Care Management Business, Geriatric Care Manager Tagged With: aging life care manager, care manager, case manager, Executive Skills, Filial Maturity, geriatric care manager, holiday with aging parents, IADL, nurse care manager, The Crown, The King's Speech

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