Handbook of Geriatric Care Management Archives ⋆ Cathy Cress

If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Numerous small geriatric care management businesses have failed after only a few years.

Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.

Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.

Income inequity in the US means top 10% of the US population controls most of the wealth

Only this 10% can afford geriatric care management

The target market for a GCM or ALCA business is not the 65 million families who need geriatric care management services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.

Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

Get the new Handbook of Geriatric Care Management 4th edition now– out in Kindle or Hardcover

How Do Geriatric Care Managers Give Quality of Life and Joy to LGBT Clients?

June 14, 2019

As June is LGTBQ Pride Month, let us celebrate it by being aware that Senior LGTBQ Elders are bullied, isolated, lonely just like LGTBQ younger people.

A recent report found that LGBT elders tend to have more medical problems, higher poverty levels social isolation than straight elders. Same-sex partners are not allowed many of the resources afforded to spouses and biological family members during the aging process. LGBT elders tend to lack support from many mainstream aging programs such as senior centers and places of worship or they are afraid of the stigma and discrimination that could result from joining those programs.

Mainstream retirement communities often deny LGBT elder couples the right to live in them. They often continue to live on their own, even if they need access to the services offered by those communities. These elders may fear discrimination and being ostracized by housing staff and often stay in the closet to obtain housing. Because large numbers of gay elders choose to live alone, they have fewer opportunities for social interaction than their heterosexual peers.

As a result, many LGBT elders live in the community and can really benefit from the quality of life activities that geriatric care managers can bring into the home through a personal assistance service and reminiscence therapy

One LGBT program in California created social connections by arranging dinner parties, shopping trips, and grocery shopping.

Escorting LGTBQ Elders to movies about gay elders or renting them through Netflix and watching with them is a great activity. There are terrific, even academy award winning film like Beginners, you can watch together and talk about, as activities.

But what about the quality of life for LGBT aging clients. This recent article in the New York Times shows how one retirement community responding and found joy for LGBT clients, where many LGTB aging clients have to fight for acceptance.

If aging life or geriatric care manager want to find resources for LGBT aging clients or more about their issues, The Journal of Aging Life Care has an article with many resources to help you serve these vulnerable clients in finding Joy and acceptance.

The Journal Of Aging Life has a resources list for a research tool for aging LGBT clients edited by Jennifer Crittenden

The Handbook of Geriatric Care Management 4^th edition has a seminal chapter written by geriatric care manager Nina Herndon with a quality of life assessment to help you pinpoint the quality of life needs of all clients.

Nina also has developed the first activity kit for the quality of life, Joyful Moments .
Care Managers can use this activity kits to develop quality of life activities with their clients and home care and care managers that have home care can utilize the kit to teach their careproviders to create quality of life activities that give seniors they serve Joy in addition to care ‘

My GCM Operations Manual includes a product Concierge Companion that offers geriatric care managers a quality of life service that provides quality of life activivies to seniors through rereactional therapy aides who follow a GCM Care plan to indivualize quality of life activities for elders at any stage of their aging including dementia.

How Do Geriatric Care Managers Give Quality of Life and Joy to Aging LGB and “T”ransgender Clients?

September 1, 2018

The lives of older transgender people are nearly absent from our culture . But Photographer Jess T. Dugan and social worker Vanessa Fabbre traveled throughout the United States creating To Survive on This Shore: Photographs and Interviews with Transgender and Gender Nonconforming Older Adults.

An article in the New York Times in the past week talks about the book and the void in not only the public’s mind about transgender elders but I might point out the aging community. It is time to pay attention. These older men and women rarely have families and retirement communities often present so much bias that these elders still live alone

Mainstream retirement communities often deny LGBT elder couples the right to live in them so they often continue to live on their own, even if they need access to the services offered by those communities. These elders may fear discrimination and being ostrasized by housing staff and and often stay in the closet to obtain housing. Because large numbers of gay elders choose to live alone, they have fewer opportunities for social interaction than their heterosexual peers.

As a result many live in the community and can really benefit from quality of life activities that geriatric care managers can bring into the home through a personal assistance service .

One LGBT program in California, created social connections through arranging dinner parties, shopping trips and grocery shopping .

Finding activities that help elders grow and nurture their emotional, intellectual, physical, and/or spiritual quality of life can help to nurture an older person’s whole life and bring back joy. But what about the quality of life for LGB or Transgender aging clients. This recent article in the New York Times shows how one retirement community responding and found joy for LGBT clients, where many LGTB aging clients have to fight for acceptance.

If aging life or geriatric care manager want to find resources for LGBT aging clients or more about their issues. An article in the Gerontologist has a resources list for research tool for aging LGBT clients.

Besides reading speaking to older LGTB groups in what a geriatric care manager can do to understand their needs and how your services can help. I will be speaking to my local local group in the Diversity Center of Santa Cruz County this fall , just to do that. Reach out to your LGTB community. It can grow your business and help elders who are often without support.

How Does Atul Gawande View Quality of Life in Dying ?

July 3, 2018

Atul Gawande ‘s acclaimed book, “Being Mortal“ opened our eyes to the medical way of death. He showed millions of readers how the quality of life and human interaction while dying trump the number of years gained through questionable painful procedures and dying in an institution.

He tells us that “our ultimate, goal, after, is not a good death but a good life to the very end’

GCM Nina Herndon brings you that same quality of life message- about dying –where an elder can still live the end life with joy. Her new chapter “Supporting Clients’ Quality of Life: Drawing on Community, Informal Networks, and Care Manager Creativity” in the Handbook of Geriatric Care Management 4th edition is a geriatric care management Nina has devoted her career to giving elders a care plan for a happy life and a happy life to the very end.

She now has a new product Joyfull Moments out an individualized Activity Kit you can order and help an older client reclaim joy through Quality of Life activities designed by Nina’s Hummingbird Program.

Bringing joy in the here and now of dying can be done through using quality of life tools- Spiritual, emotional, intellectual, creative and physical quality of life. Increasing the spiritual quality of life can mean for a person is dying and wishes to return to a spiritual group she knew before, connecting them to the faith they are familiar with. Even homebound clients can have visits from members of a religious community or a prelate. They can have hymns sung, prayers said or whatever religious ritual their spiritual group follows, like communion, at home. Care providers can be trained to engage them by reading religious texts or playing hymns.

Spirituality can be the environment. I once had a client who was in a nursing home dying of cancer and wanted to go home to die with hospice and 24-hour care. His spirituality was the environment and he had been a lead volunteer to build a trail in Santa Clara California from Los Gatos up the steep winding highway 17 over the Santa Cruz mountains to the Lexington Reservoir. He had no family so the care manager asked the volunteers he had worked with, if they would visit him at his home. They happily agreed and 300 volunteers took shifts, 24 hours a day to sit with him reminisce, tell stories and sing while he died over several weeks. This is what joy that bringing a spiritual quality of life can offer in dying.

How Do Geriatric Care Managers Give Quality of Life and Joy to LGBT Clients?

February 24, 2018

As a result many live in the community and can really benefit from quality of life activities that geriatric care managers can bring into the home through a personal assistance service .

One LGBT program in California, created social connections through arranging dinner parties, shopping trips and grocery shopping .

Finding activities that help elders grow and nurture their emotional, intellectual, physical, and/or spiritual quality of life can help to nurture an older person’s whole life and bring back joy. For example, look at this you tube on an older woman who reconnected with art, which is her talent and spirituality and younger people plus her family, through a quality of life assessment.

The Journal Of Aging Life has a resources list for research tool for aging LGBT clients In the article below By Jennifer Crittenden

Aging, Relationships, & Sexuality: Tools and Resources for Geriatric Care Managers

Nina also has developed the first activity kit for the quality of life, Joyful Moments

How Does Atul Gawande View Quality of Life in Dying ?

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Why Do a Market Survey before you decide to open a geriatric care management business?

Only this 10% can afford geriatric care management

Webinar-Sales and Marketing to Find the VIP Concierge Client

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Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”