Expert in Aging Life and Geriatric Care Management
Demand and not need determine the success of a Homecare or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for for-profit, fee-based home care and geriatric care management businesses.
The target market for the merger of homecare and care management combined will not serve not the 65 million families who need homecare or management services but the much smaller subset of those families who can afford to hire a geriatric care manager and private duty home care agency or are willing and able to pay for the services that GCMs who can actually find their way to you.
This subset really represents the top 10% of the economic spectrum and, more precisely, among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis and gained quite a bit with Trump’s tax cut in 2019
Why- a geriatric care manager is a powerful health care concierge, just like concierge medical services.
Combing these two services is a highly effective selling point to potential concierge clients who are in the top 10% income brackets.
These clients can afford long-term care geriatric care management and the most costly long-term expense, private duty home care.
A geriatric care manager is a highly skilled geriatric health care professional who acts as a personal GPS to the concierge aging family, making your homecare agency more attractive to wealthy clients
GCMs and ALCA members offer home care ultra-personalized aging parent care which Concierge Clients demand.
You build a deep relationship with the client and family by adding a geriatric care manager who creates this
The care manager who practices as a GPS through elder care helps your concierge clients home care clients step by step through one of the hardest journeys of their life.
A geriatric care manager’s highly personalized service meets all the needs of the concierge’s aging family and the client.
GCMs are like a concierge at a 5-star hotel. They serve the entitled clients and their family caregivers by solving their health and psychosocial problems as they age, arranging paid care through your agency, and finding many other ways to relieve the caregiving stress problems of their adult children while making elder care more seamless.
The first and most important reason to merge care management &homecare is money. You will be able to capture billable hours that you are now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger of 2 services key senior services and competitors do not. A third reason is a care manager is a perfect person to introduce home care to the family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar
How this merger creates more Profit for both Care Management and Home Care
The Advantages of Merging Home Care and Care Management
Competition Survey to make third parties and Adult Children Choose you
Co-Branding the merged agencies.
Technology for both home care and care management
Co-Locating both staffs.
Marketing Merged care manager home care.
Critical Success Factors for the Success of the Merger
Make reminiscence Valentine’s gift for clients. A great Valentine’s for your client is you the care manager or a caregiver, using reminiscence to gather a client’s memories.
Reminiscence isn’t new. Before the printing press, storytellers and bards were how history was recorded-
You can watch The History Channel to get a history of the world. But History also exists in a family, and you can make your elder family members oral storytellers on Valentine’s Day.
Storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.
Here are some tips to use if you want to capture these family tales during Valentine’s visits with older clients—a perfect time to do this.
1. First, arrive with a real Valentine’s card Just a card that can evoke old memories
2. Reminiscence is Valentine’s gift when you use empathetic listening Make all the messages you give the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you.” This in itself is a gift to an older person as few people really listen to them as they age.
3. Reminiscence is Valentine’s gift when you ask questions that prompt the story but don’t make judgments. If there are going to record the family tale, on your I phone, record it in a way that doesn’t distract or stop the older person from talking.
4. Reminiscence is the perfect Valentine’s gift when viewing old family photos as memory prompts.
5. Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along.” Did you go to Valentine’s parties as when you were a kid or celebrate the day in school by exchanging valentines?” Did you have a special valentine as a teenager or young adult?”
6. If the client has dementia you can still do this with reminiscence prompts like a valentine, chocolate, some flowers, old photos, or a simple valentine decoration you bring.
7. Or contact the family, if they will visit or call, and teach them how to do reminiscence and do this each holiday they may spend with the older loved one.
8. Use technology tools to help you with this legacy building for your older client like Life Bio- or
to catch the memory on your phone.
When a family member is facing death and dying dysfunctional families have flawed conversations. Often they do not communicate at all or engage in destructive banter. They see one another as enemies. They demonize one another.
Feuding families are what I call dysfunctional families. They blame each other instead of locking arms in a crisis.
They sabotage resolution.
They actively compound already difficult decisions with intractable, interpersonal conflict. They create problems independent of the underlying issues.
What are some of the struggles that these aging dysfunctional families with fractured communication can face?
Aging parents who lack the capacity to make decisions have no advance directives, DPOA and a
health-care proxy, and adult siblings, who must make end of life decisions, can’t agree
Withdrawal of life support with no designated health care agent and adult children and/or spouse disagree
Pain management adult children and/or and spouse disagree.
Mediation is a tool that can be a good resource for dysfunctional families at the end of life. It can help with these difficult families face the death of a parent without fracturing the entire family. It can allow an older person to die without pain inflicted by their own family.
Upcoming Free Webinar
Deliver a Good End of Life 9 Steps to Death &Dying
Jan 24, 2023 02:00 PM Pacific Time (US and Canada)
Deliver a Good End of Life- 9 Steps to Add Death and Dying to Your Care Management Agency
Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new service for care managers
Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and family. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team.
Find out how Use COVID -19 family coaching for GCM. Discover the role of Death Doula at end of life.
Jan 24, 2023 02:00 PM Pacific Time (US and Canada)
Join me Thursday, March 11, and learn why End of Life Services Are a perfect new service for care managers
In this 1 ½ -hour webinar you will learn how to
1. Transition the patient/family through the five stages of death
2. Help clients be active participants in their care
3. Give the family/caregiver tools to manage care
4. Provide family center care to caregivers and family
5. Choose the right support services through all stages of death
6. Introduce Hospice and Palliative care and work with their team
7. Use ALCA End-of-Life Benefits During COVID
8.Use COVID -19 Family Coaching for GCM
If you really want to add End of Life to your care management business sign up for this webinar now
As an aging professional, you can bring joy to an older person through reminiscence, storytelling, and oral history for elders
This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely If not make the safest choice, stay home and use Zoom and include your elderly
parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.
If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask
again parents to share their stories.
Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.
The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.
Many midlife adults now do ancestry and regret that they did not ask questions of older family members when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.
Another great idea to capture reminiscence for elders is giving them StoryWorth.
My daughter sent this gift to her Dad and both he and I love it. Each week StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.
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