Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Get a GCM Marketing Meeting with Assisted Living?

January 17, 2020

Marketing Meeting is Relationship Building

A marketing meeting is really what nurses, social workers, and ALCA care managers can do well. It is a relationship-building meeting and care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care managers.

Sit Right Down And  Write That Letter

Setting up that marketing meeting takes a skill that care managers also excel. Since they have 

a business they should have a marketing database so they just use the “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready-Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

 

 

Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

Caregiver Assessment- When The Caregiver Loses Sense of Self

September 22, 2019

One Homeostatic SystemChiCheng_hmpgHdr.jpg

When you assess an older client with a family caregiver, you really have two clients. The needs of the family caregiver are different than the needs of the care receiver and the geriatric care manager or aging professional must differentiate those needs to make sure the care receiver’s functional and psychosocial needs are met. The care receiver and the family caregiver are one homeostatic system encompassing the whole aging family. To keep that family healthy and whole, in the middle of swirling care crisis, the care manager must first recognize that there are multiple clients including the person who gives or supervises care. In a health care insult, family members who give care are often referred to by the inanimate wooden term “ resources”. They have also been referred to as “ informants “.

 

Stripping Caregivers Personhood

This stripping of personhood denudes them of their status as individuals and melts them into the caregivers, thus breeds professional ignorance, like the crowd who watched the emperor with no clothes. We are blind to caregiver’s humanity and thus their own needs.

Seld-Esteem Vanishes With Caregiving

Many family caregivers lose their self-esteem because they fail at so many other parts of their lives when their whole life seems to be taken up by caregiving. They do not get vacations as the care-receiver does not take a break from illness and aging. Often there are few others to give them respite. Caregivers, often they just do not know where to find help or even ask for it. If family caregivers have children and husbands, they are often squeezed between their needs, the needs of the care receiver – thus have no room for their own needs. They are breathless and slogging forward.

Find out more in the YouTube from My Geriatric Care 1 Channel.

Filed Under: Aging, caregiver, caregiver assessment, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, case manager, elder care manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: aging parent, aging parent care, assessing the caregiver, caregiver assessment, caregiver burden, caregiver burnout, caregiver overload, caregiver overwhelm, caregiver stress, geraitric care manager, Geriatric Assessment, Geriatric care management operations manual, geriatric care manager, informal caregiver, long distance care provider, National Assocaition of Geraitric Care Managers

10 Arts Based Quality of Life Activities for Unhappy Seniors In Assisted Living

June 17, 2019

If you want to expand your ALCA or Geriatric Care Management service into Quality of Life or market it to Assisted Living here  are 10 activities that you could use with older adults with arts and creativity

Research in the arts, creativity, aging and community-based programs has shown that arts-based cultural programs can increase the quality of Life for older adults. Elders who are depressed, isolated withdrawn or just plain bored can benefit from arts-based programs if it is at their present level of disability. Furthermore, studies have shown that not only do older adults who participate in arts-based programs have a better Quality Of Life; they also maintain independence more easily.

 

Examples of activities in arts  to engage older in if they would like to do that, in spite of a disability 

Creative- examples

Art

examples

  1.  A client who used textile arts, knitting weaving or sewing and has macular degenerations or limited vision – can enroll in a blind center or senior program with a loom and weave on a loom and asked the colors they want to use.
  2. An artist with arthritis caused by age, worked with an art therapist on staff to switch paints that were

    easier to use, adapted paint brushes by slipping foam hair curlers over the handles or build up the grip with sports tape and got her involved in an artist group of older artists to paint with

Music

Examples

  1. The client who loves opera enrolled in local opera meet up group; get tickets to Met Opera series at a local theater, with an assistive listening device, and opera put in iPhone and get a headset so she could listen to favorite opera on her own
  2. – Identify what music they like and arrange to take them to  local concerts, arrange to watch and listen on television or TV, or join a choir if they used to do that and arrange transportation
  3. Introduce elder to  local community college or local college  or theater company musicals and get tickets plus arrange transportation
  4. If a client has dementia find out the music that was popular when they were young, get headphones and play on an I Phone for them.

Dance-

examples

  1. Find a dance with dementia program in your community and get the client involved 
  2. Locate senior dances at a senior center in your area and see if your client would be interested
  3. Find dance concerts on television on PBS, YouTube or see if your client can subscribe to the dance

    channels 
  4. Arrange to take them to local dance events, like ballet, modern, or musical films with dancing 

Use Offering Quality of Life Activities to sell ALCA or Care Management to Sell Your Care Management  to Assisted Living When Residents are Depressed, Isolated or Want to Move out.

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

10 Steps to Success in Selling Care Management to Assisted Living

 

THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST

 DURING THIS FREE WEBINAR YOU WILL LEARN

How to Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

 

What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

 What Feature to use When Selling Geriatric Care Management to Assisted Living

 What Benefits to use When Selling Geriatric Care Management to Assisted Living

 How to Close the Sale of Geriatric Care Management to Assisted Living

Sign UP  

 

 

Filed Under: Blog, Quality of Life, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Senior Isolation, Senior Loneliness Tagged With: aging life and geraitric care manager, Arts Based Quality Of Life activities, care manager, case manager, Geriatric care management operations manual, geriatric care manager, Increasing Senior Quality of Life, Music & Quality of Life, Music and Memory, nurse advocate, nurse care manager, Painting & Quality of Life, Senior Quality Of Life

How Do You Get a GCM Sales Meeting with Assisted Living?

June 9, 2019

Sales Meeting is Relationship Building

A sales meeting is really what nurses social worker and ALCA care managers do well. It is a relationship building meeting. Care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care manager.

Sit Right Down And  Write That Letter

Setting up that sales meeting takes a skill that care managers also excel. Since they have a business they have a marketing database so they just use “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

 

 

 

Seniors Having Fun In The Community Center

Sign Up For Free Assisted Living Webinar

You can find out more about that by  signing up for my newest free webinar below

10 Steps to Success in Selling Care Management to Assisted Living

 

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

 

THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST

 

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

 

 

What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

 

 

What Feature to use When Selling Geriatric Care Management to Assisted Living

 

 

 

What Benefits to use When Selling Geriatric Care Management to Assisted Living

 

How to Close the Sale of Geriatric Care Management to Assisted Living

Sign UP  

 

 

Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

Why Did Eight Elders Die in a Nursing Home in Florida & What is the Moral of the Horror Story?

September 14, 2017

 

Eight older people just died in a Florida Nursing Home after Hurricane Irma ravaged Florida. Their deaths appear to be from extreme heat when their backup generator failed air conditioners after 1/2 of Florida’s power has not been restored. It is at present a criminal investigation.Now all Florida nursing homes are being inspected

This points to two disaster preparedness steps I suggest —-first to families of elders and second for professionals.

Alert to families, even if your loved one is in s skilled nursing home or assisted living, don’t assume they are safe.  Know when you place them (and update each year), the facility disaster’ and evacuation plan. Make sure before you choose a facility this complies with state codes.Call The state Ombudsman.

As Irma approached, I suggested to a friend here in California, that she find out her parents Florida Assisted Living facility, disaster, and evacuation plan. They lived in an independent apartment in a CCRC. The Dad is 98 and the Mom 96.

Mom is mid-state Alzheimer’s and Dad is mentally clear but frail. My friend had never thought about a disaster plan even with a looming hurricane that would envelop the entire state.

As the Monster cat 5 hurricane approached,  she thought her parents in safe hands in a what she termed a ” great” facility. When she called, her contact at the facility was in Rhode Island, which I thought strange in a disaster like a hurricane. Since her parents lived in an independent apartment, the contact told her they had to make their own arrangements. There had been a meeting telling residents how to prepare but, she had no idea if the Dad had was at the meeting.

I was floored. The family knew nothing about this disaster preparedness meeting. The Dad was 98. What was the evacuation plan, did they have safety supplies – like flashlights days of food, water? My friend was in California.

Here is the moral to the story.

 My advice to any family with a loved one in a facility of any kind, do not just assume your elders are safe. Get a copy the facility emergency plan, evacuation plan, know that they will contact you and if not why (in the case of my friend they said folks in independent living were in charge of their own emergency plans. )Make this a check off in shopping for a facility for loved ones. Global warming has brought an increase in these mega disasters and no matter where your parent resides they are vulnerable to earthquake, flood tornado, hurricane, polar vortex or fire – it is not if but a big when you need to do this.

 

For professionals –have this information on file about any facility a client is placed. Make sure they adhere to state laws, update it each year and if it does not make sense to you, do not use them.

For more information, the University of Florida,  Home of Disaster filled hurricanes has a great set of directions.

Call a geriatric care manager to manage the plan if you live long distance and make sure the facility is inspected and safe in a disaster.

Professionals check out the  Preparing for Emergencies-chapter in  Handbook of Geriatric Care Management  fourth edition, by Liz Barlowe on Disaster planning 1284078981.jpg

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, Care Plan, case manager, elder care manager, Elderly Disaster Plan, Emergency Plan, Geriatric Care Manager, Long Distance Care, nurse advocate, nurse care manager, Nursing Home disaster plan Tagged With: aging family, aging life care manager, Aging Life GCM Emergency Plan, aging parent crisis, care manager, case manager, facility evacuation plan, Florida Nursing Home Crisis, Geriatric care management operations manual, geriatric care manager, nurse care manager, nursing home emergency plan, nursing home evacuation plan

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