Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Want To Start a Geriatric Care Management Agency?

April 16, 2016

Want to start a geriatric care management agency?  First-test your business idea and do market research

The OLD adage goes, “ideas are a dime a dozen” How do you really know that starting a geriatric care management business is a good idea.

 Have you you’ve hit upon is something that’s going to work on all levels

You use planning methods to figure this out. You test your idea by first defining the problem your geriatric care management agency is solving. How urgently do people need what you are selling?

You build an action model and test your assumption that you will be successful (make a profit) at running a geriatric care management business.

You create a marketing survey if you have enough customers, a competition survey to see if you have  too much competition and a financial projection to see if this is a business where you make money.

Learn to test your idea to start a geriatric care management agency. Sign up for my free webinar to find out whether you can start a geriatric care management business, care for elders and make a profit. 

 

 

Filed Under: Aging Tagged With: aging life or geriatric care manager, geriatric care management, geriatric care management business, geriatric care management start up, geriatric care manager

Starting a Geriatric Care Management Business-Maxing Social Media

June 2, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

 

Here is the third part of a start up GCM PR Marketing Checklist. Please check Chapter 16, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Third Edition by Merrily Orsini for more in depth information.

 

5. Social media- open twitter Facebook, Linked In Pintrest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts. Learn how to use social media in elder care – take a class

 Services needed to complete

Linked in Professional referrals: Develop a Profile, get testimonials, join groups like National Association of Professional Geriatric Care Managers 

Create a facebook fan page for your GCM business 

Learn to use Pintrest for your business 

Create a Twitter account for your business  

If you feel you do not have time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

 

 

Filed Under: Aging Tagged With: geriatric care management business, geriatric care manager, social media for elder care, Twitter

Value Proposition to Start a Geriatric Care Management Business-Do You Have One?

May 27, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Filed Under: Aging Tagged With: geriatric care management business, geriatric care manager, home care, value proposition

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