Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • Speakers Bureau Package
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

Should You Use Features vs Benefits of Care Management?

February 10, 2022

HOW DO YOU EXPLAIN WHAT GERIATRIC CARE MANAGEMENT DOES?

What are the features vs benefits of care management? Actually, what are features vs benefits? Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published.

How much of your promotional content is focused on how your product benefits the caller? How much of your sales pitch described what your products do???

TWO MARKETING APPROACHES

FEATURES

When it comes to marketing, there are two primary approaches you can take with features vs benefits. The first focuses on what your product or service is or does – including all the shiny bells and whistles you’ve worked so hard to develop. The other focuses on how your product or service will improve users’ lives. Features tell the customer “what” and benefits tell the customer “why”

Care Manager selling benefits vs features to elder

Which of these approaches do you think is more effective for the adult children or seniors you market to?

Take a look at the list of features below, taken directly from current advertising and marketing materials.

 

 

 

 

 

 

 

American Lifetime Self-setting clock for seniors with dementia It is the only one of its kind to include 5 multi-function alarms, with the option to set reminders to take medications throughout the day.

Jitterbug Senior Smart Phone 2  with Large 5.5″ screen, easy to see and  5 Urgent Response button

 umbrella that opens and closes with a button 

Each is a feature-a factual statement about the product or service being promoted. But features aren’t what entice customers, ( adult children you market to), to buy your product. That’s where benefits come in. A benefit answers the question “What’s in it for me? or what will help my parent or me the caregiver”. This means the feature provides the customer/client with something of value to them. As a result, this is where most businesses go wrong.

Benefits

The feature of a self-setting clock is that it automatically resets itself & reminds the person with dementia to take their meds. The clock’s self-setting feature stops the dementia client from resetting it then forgetting needed medications & times. The benefit is the dementia patient will take meds on time, will be healthier and the caregiver less stressed.

The feature is the Jitterbug phone is that seniors with diminishing eyesight and memory have a hard time reading text on phones or recalling phone numbers. As a result, medical emergencies, are very dangerous. The important feature of jitterbugs is a large easy to see response button that gets them one person who will help the senior even if they forgot the number. This is just like the operator they used to get on the phone. The benefit of Jitterbug  is it makes the older person much safer and the family members confident they can reach help if they need it

The benefit of an umbrella that opens with one button is -you stay dryer in the rain as seniors often have arthritis that can make it difficult to push open an umbrella quickly, to keep dry in the rain.

The best way to understand the true benefit of your product or service or to answer the “What’s in it for me?”  A customer’s perception of each feature’s results is what attracts him or her to a particular product or service.

WHAT ARE THE BENEFITS OF GERIATRIC CARE MANAGEMENT?

What are the features vs benefits of care management? What if you are selling geriatric care

Female Support Worker Visits Senior Man At Home

management to a long-distance son and explain the feature of care management is an assessment. As a result, he has no idea what that is, not being a social worker or an RN. He is just a desperate long-distance son. He wants to know, what’s in it for him. What’s his benefit.

You could say you have a  product called  “Safe at Home” that will make sure his Mom is getting all the support and care she needs and  ( 1st benefit) he will not get midnight panic calls or have to scramble to make emergency flights to solve a crisis, like a hospitalization. Plus you will make sure any problems are solved (2nd  benefit) before they turn into a crisis that he has to solve from far away, always keeping him informed  (3rd benefit)so he can go back to just being a son. This feature vs benefit sales pitch take a huge weight off his shoulder- answering his ” what’s in it for me”

LEARN MORE ABOUT MARKETING GCM FEATURES AND BENEFITS

SIGN UP FOR MY FREE WEBINAR  

SELL BENEFITS NOT FEATURES & GROW YOUR$ BOTTOM LINE

When: March 15 2022
2 PM-3:30 PM PST
Learn
 

A feature is a fact    A benefit tells your customer the advantages of those facts   

Take Advantage of One Time Low Offers on Products

You will learn

The difference between selling features vs benefits

You will learn how to sell the benefits of your services for each 3rd party you  serve

How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up 

SIGN UP 

features vs benefits of care management?

Filed Under: Adult Child Caregiver Pain, Adult Child Pain, Adult children, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Benefits of Geriatric Care Management, Benefits of Geriatric Care Management Software, Benefits vs Features, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Blog, elder care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE WEBINAR, GCM Benefits, geriatric care manager, geriatric social worker, home care, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing features and benefits, Marketing Home Care, marketing pitch, marketing to long distance adult children, nurse advocate, nurse care manager, patient advocate, Sales in geriatric care management, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, Benefits Of Geriatric Care Managers, Benefits vs Features, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, case manager, features of ALCA, geraitric care manager, geriatric care manager, geriatric social worker, Home care marketing, nurse advocate, nurse care manager

End of Life-When Do You Need Mediation?

February 23, 2021

Why do some families need mediation at the end of life? Mediation is a voluntary process in which the parties, with the help of an impartial third party mediator, work together to resolve their differences or solve a problem they were unable to address satisfactorily without help. These family differences especially happen to dysfunctional families but can beset any family at the end of life. They are faced with overwhelming emotions and decisions that demand that the family work together as a team. What happens to dysfunctional and even nearly normal families during this trying time? They don’t gather as a team. They fight. They fret and they feud. What are the results of this fighting, fretting, and feuding in families at the end of life?                                        family-charis1-226x300.jpg

Unresolved family conflicts emerge

            Dysfunctional families become more dysfunctional

Family members’ grief, pain, and anxiety are often masked as anger and presents as conflict (past and present)                                                 

Older person dies without resolving important family issues

Older person dies in conflict, not in peace

Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

 

Serve Your Client Until Death Do You Part

 

Join me Thursday, March 11, and learn why End of Life Services Are a perfect new service for care managers 

 In this 1 ½ -hour webinar you will learn how to 

  • Transition the patient/family through the five stages of death     
  • Help clients be active participants in their care
  • Give the family/caregiver tools to manage care
  • Provide family center care to caregiver and family
  • Choose the right support services through all stages of death
  • Introduce Hospice and Palliative care and work with their team
  • Use ALCA End of Life Benefits During COVID
  • Use  COVID -19  Family Coaching for GCM
  • Sign Up    

If you really want to add End of Life to your care management business sign up for this webinar now

 

Filed Under: Aging, aging life care manager, Death & Dying, Death and Dying Care Management, death and dying care manager, DNR, End of Life, End of Life Care manager, GCM role Death and Dying, geriatric social worker, Good Death, Hospice, Hospice Care, mediation, Mediation End of Life, Mediator, nurse care manager Tagged With: Advanced Directives, aging parent, aging parent care, aging parent crisis, ALCA care Manager, ALCA in End Of Life, disputes at end of life, dysfunctional aging family, dysfuntional family, elder mediation, end of life, end of life family meeting, facilitator, families fretting at end of life, family meeting, Fighting and Feuding at end of life, GCM mediator, geraitric care manager, Geriatric Assessment, geriatric care manager, geriatric care managers, Handbook of Geriatric Care Management third edition, mediation, mediation end of life, mediiator, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager, power of attorney for health care, siblings feuding, siblings fighting, step sibling family meeting

Celebrating the Resurrection in the season of COVID-19 deaths in Nursing Home

April 12, 2020

Nearly 2000 residents of nursing homes or skilled nursing facilities are dead

from the coronavirus epidemic epidemic. According to The New York Times yesterday  “The virus has perhaps been cruelest at nursing homes and other facilities for older people, where a combination of factors — an aging or frail population, chronic understaffing, shortages of protective gear and constant physical contact between workers and residents — has hastened its spread.”

 Advocates blame the nursing homeowners who cut staff. “The residents are sitting ducks,” said Richard Mollot, the executive director of the Long Term Care Community Coalition.

World Wide Deaths

This is not just New York but it estimated that over 2100 nursing homes across the country  This holocaust of elders is not limited to the US. In France 3237 have died Madrid alone 4260 and Italy 8859 deaths prompting a parliamentary inquiry

We need an inquiry but more than that we need a federal response, which there is none and national coverage which is just starting to occur after the most vulnerable on the planet were locked up in buildings where no one  could visit, filled with the people with the highest risk, and staff going from facility to facility as they need three jobs to keep them afloat and spreading the virus then becoming ill themselves 

TRUMP CUT BACKS IN NURSING HOME STAFFING INFECTION CONTROL

This lack of staffing and cut back in infection control federally mandated by the Trump government. Trump cut back regulation upgrades mandated by the Obama administration

The Obama administration effort, finalized in 2016, requiring all long-term care facilities to develop infection control and prevention plans to detect, report and contain communicable diseases.  It also covered telemedicine, so needed now publishing infection control rates weekly in Nursing homes that manage from 1.6 million to 3.8 million infections each year, according to the Centers for Medicare and Medicaid Services. A 2017 analysis by Kaiser Health News found that 74 percent of nursing homes have been cited for lapses in infection control — the most frequent type of health violation.

ALCA GCM’S AND ALL AGING PROFESSIONALS PAY ATTENTION TO CARNAGE

Geriatric care managers who very often see patient in a nursing home have to sit up and pay stark attention to this, as do, adult children across the country who have placed their aging parents in what now is a cauldron of coronavirus with no one to track what is going on inside their parent’s last 

IN LA SUGGESTIONS TO TAKE RESIDENTS HOME

In LA where — death 8500 deaths  have been reported in a nursing home an LA County authority suggested family pull older residents out of the nursing homes past haste

Filed Under: Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA & Skilled Nursing Facility, Blog, coronavirus, Coronavirus emergency plan, coronavirus shut down, Covid 19, Death and Dying Care Management, Nursing Home Deaths, SNF death COVID-19, telemedicine, Universal Precaution Tagged With: aging, aging family, aging family crisis, aging life and geraitric care manager, aging life care manager, aging life care managers, aging parent care, care manager, Covid-19, COVID-19 Deaths, COVID-19 deaths SNF's, geraitric care manager, nursing home deaths, Obama Nursing Home regs, President Trump, roll back Nursing Home protections, roll back nursing home regs

Virtual Quality Of Life Activities for Elders During the Coronavirus

March 21, 2020

Loneliness & Isolation a Plague Among Elders Especially When Isolated by Coronavirus

Geriatric care managers who work with isolated or depressed clients can use quality of life to bring back joy  especially during the coronavirus pandemic

Care Manager Nina Herndon, the national expert of elder quality of life, cites in her chapter on Quality of Life, in Handbook of Geriatric Care Management a quote from the aging visionary Bill Thomas MD  in his book,  “What Are Old People For”.

Thomas says this is the plague of so many elders, who suffer loneliness, isolation, helplessness, and boredom because their environment is empty of companionship, intimacy, self-direction, and meaningful activity. Care Managers can fill this void with quality of life now virtually during the coronavirus.

Virtual Humminbird Quality of Life Program

In response to the Coronavirus Nina’s Herndon’s GCM Sage Eldercare has developed a packaged Humminbird Program that already thrived into one that can be used virtually.

Hummingbird Virtual and Phone Programming

The Hummingbird Project is implementing virtual and remote activity sessions to mitigate the negative impact of social isolation on older adults, especially for those with a behavioral expression of unmet needs who are struggling.

They are eager to use our creativity to help support your client and/or loved ones and enhance the quality of life during this difficult time! As such, we are offering reduced rate options and easy to initiate services for remote activity sessions.

Sessions can be conducted in a number of unique and creative ways: 

  • Virtual Video Conferencing: Using Zoom, Facetime, etc. we can offer popular activities such as guided virtual museum tours, intellectual stimulation, live musical concerts, art lessons, and more. Let’s bring Hummingbird magic into the home of isolated seniors across the nation! 

  • Phone Programming: We are pleased to provide the same quality of life activities usually presented in person. This might include legacy projects, oral history projects, lifelong learning, gratitude, spiritual devotion, verbal brain games, storytelling, and much more. 

  • Mail Order Activity Kits: Kit activities come with detailed instructions and engaging materials, so your client or loved one can feel confident as they begin exploring new experiences at the time and pace that works for them. 

  • Social Isolation Activity Plans: We recommend the creation of a social isolation activity plan for each person, which will include a schedule of activities, ideas, and ways to stay connected based on the individual’s life story and interests. We can create and send you this, and you or a family member can then implement it as needed. 

  • Joyful Moments: Quality of life activities like those you’ll find in Joyful Moments therapeutic activity cards help reconnect older adults to what brings them purpose, joy, and meaning in life. You’ll find step-by-step instructions and suggested adaptations for activities that cover all seven domains of quality of life: Physical, Spiritual, Intellectual, Creative, Vocational, Emotional and Environmental. Available online for $24.95 + shipping. Includes a 30-minute complimentary consultation and free tips and tricks handout on how to get started! Click here to order today!

  • They look forward to being of service during this time of crisis when compassion, therapeutic support, engagement, and joy are needed more than ever! To initiate services, please contact Tiffany Paige Ramirez at tpaigeramirez@sageeldercare.com or 916-990-7944.
  1.                    
Get More information about how to set up a Quality of Life Program check out My Geriatric Care Management Operations Manual that includes step by step  procedures on how to set up a Quality of Life Program 

   

Sign Up For My Newest Free Webinar 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Coronavirus emergency plan, coronavirus quality of life virtual program, Dr. Bill Thomas, elder care manager, Emotional Quality of Life, geriatric social worker, Intellectual Quality of Life, Long Term Care Coverage, nurse advocate, nurse care manager, Quality of Life, Quality of Life for elders, Quality of Life Virtual Program, Quality of Life Virtually, Senior Loneliness Tagged With: aging life care manager, aging parent crisis, care manager, case manager, coronavirus, coronavirus and seniors, Coronavirus virtual quality of Life, geraitric care manager, geriatric care manager, Handbook of Geriatric Care Management third edition, Humminbird Program, increasing quality of life, Intellectual quality of life, isolation and quality of life, Nina Herndon, nurse advocate, nurse care manager

  • 1
  • 2
  • 3
  • …
  • 19
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2023 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify