Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Want all CEO’s GCM Software Pitch Their Product

June 10, 2022

Filed Under: Aging Life Care Assocaition, ALCA software, Benefits of Geriatric Care Management Software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, Care management, Care Management Software, care manager, Caretree, case manager, entrepreneur RN, Families, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Software, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager start up, iHealthHome, Jewel Code, Marketing aging life care, Seniors Technology Coaching, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for Care managers, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, Webinar, Webinar ALCA GCM, Webinar data base, webinar Technology Tagged With: aging family, aging life care manager, aging life GCM technology, aging parent care, aging parent crisis, aging technology, care manager, Caretree, case manager, CEOs, CEOs GCM software, free webinar, Free webinar marketing, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, IHealth Home, My Junna, nurse advocate, nurse care manager, sotware, Webinar Cathy Cress MSW, webinar GCM technology

Build A Small Business With Technology-OR The Wolf will Blow it Down

June 6, 2022

Build Your Small Business on Technology Not Paper or the Big Bad Wolf Will Blow it Down

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

Free Webinar

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Build Your Small Business of Technology, not Paper or the Big Bad Wolf  Will Blow it Down

Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.

Social Media Is a Must Have

Social Media is a Must-Have for Care Management

Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.

  • Build brand awareness.
  • Provide stand-out customer service.
  • Acquire leads in a low-cost way.
  • Learn more about your customers.
  • Increase website traffic and search ranking

 

Build Your Small Business with technology

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Critical software programs that make care management information flow
  •  1-1 interviews with CEOs of major care management software platforms
  • Why you need content marketing
  • How & Why to shoot videos for your agency
  • What is an easy-to-use social media site
  • What you need in a website 
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Sign Up to learn to build your business with the right technology

 The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.

 

Filed Under: Aging, aging life business, ALCA start-up business, ALCA TECHNOLOGY, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Care management, SEO, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, technology for GCM, Technology for Geriatric Care Managers, Videos, Webinar care managers, Webinar SEO, webinar Technology, Website traffic Tagged With: aging family, aging life care manager, aging life website, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management SEO, care manager, care manager technology, elder patient advocate, Free webinar marketing, GCM technology, geriatric care manager, nurse advocate, nurse care manager, profitable Geriatric Care Manager Business, social media, social media for elder care, social media marketing, Webinar Cathy Cress MSW, webinar GCM technology

Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

May 16, 2022

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 

SIGN UP FOR MY NEW FREE WEBINAR 

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

 

Sign up for my free webinar

 

 

 

 

 

How to Find Concierge Clients Who Can Afford You

Even if you cannot make the class if you sign up you will get a recording the next day 

When: May 17 2022
2 PM-3:30 PM PST

How to Find Concierge Clients Who Can Afford You

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You

YOU WILL LEARN

How to Find Concierge Clients Who Can Afford You

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Why Long-Distance Family Caregiver’s family are VIP Clients
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

 

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar 

SIGN UP For My  New Free Webinar and Get One-time Low price offers 

Presented by the Author of the Handbook of Geriatric Care Management

The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe.  The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett

 

 

Filed Under: 5th Edition GCM Operations Manual, Aging, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA Business Skills, ALCA Marketing, Benefit of Assisted Living, Benefits of Care Management, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, CEU's NACCM, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Physican, Concierge Products, Concierge Senior, Conservator, entrepreneur, entrepreneur business, entrepreneur care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM working with a conservator, GCM Working With Aging Family, GCM WORKING WITH VIP CLIENT, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, HOT MAPPY, Long Distance Care, Long distance caregiver, long distance caregiver burnout, Make the Sale, marketing, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Plan for Concierge Clients, Marketing Strategy, marketing to concierge clients, marketing to conservators, marketing to edlerlaw attorneys, marketing to guardians, marketing to long distance adult children, marketing to the top 10$, marketing to trust officers, marketing to wealth managers, nurse advocate, nurse care manager, PPE fot caregivers, Profit, PROFIT FROM VIP CONCIERGE CLIENTS, profit in ALCA, PROFITABLE LONG DISTANCE CLIENTS, Public Relations, Sales in geriatric care management, SIGN-UP VIP CLIENTS, Starting care management business, VIP Benefits, VIP CONCIERGE CLIENTS, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of borderline narcissistic VIP families, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, BENEIFITS VIP CLIENTS, Black, black american geriatric care managers, black american social workers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, Concierge, concierge adult child burn out, Concierge Care Manager, Dysfunctional VIP Family, free webinar, Free webinar marketing, geriatric care manager, Home care marketing, Long Distance Careproviders, Marketing Care Management, marketing skills, nurse advocate, nurse care manager, profitable ALCA business, profitable Geriatric Care Manager Business, Profitable VIP Clients, VIP Marketing

Who Are the Entitled Concierge Clients Who Can Afford Long Term Care?

April 25, 2022

Are you aware of the entitlement of the family? Entitlement is present in five types of these rich and famous families aging families who can afford care management, home care, and long-term care because they have vast financial resources. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

 

 Rich and Famous-Entitled Families:

These types of aging families, who can afford care management and home care, are identified by the aging parents’ socioeconomic, financial, and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, and abundant discretionary cash flow. Or they spring from the political position, station, or power.  The entitlement of the family is passed from the parent to the child, like a virus, who in turn brings these behaviors and actions to the caregiving milieu and care management relationship. 

Entitlement of the Family That is Rich and Famous

In these rich and famous clans, the entitlement of the family arises from being accustomed to purchasing everything and anything.  They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes of serving their own needs, especially those that are difficult, stressful, and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Join me in my newest FREE Webinar

 

How to Find These Rich and Famous Families Who Can Afford You

 

WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • VIP Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Rich and Famous.

 

 

REGISTER NOW

families who can afford care management

 

entitlement of the family

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Concierge, Black Entrepreneur RN, Black RN, Black Travel RN, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Entited Family, entrepreneur RN, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Rich and Famous Entitled Family, Symptoms Dysfunctional Family, VIP Aging Client, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Managers, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager, Care Managers Working with the Aging Family, case manager, Certified Senior Advisors, Claudia Fine, Concierge Care management, Concierge Care Manager, Concierge Client Sales, Concierge Geriatric care manager, Dysfunctional Concierge Family, Dysfunctional VIP Family, dysfuntional family, entrepreneur RN, Free Webinar geriatric care management, Free webinar marketing, Free webinar sales, geriatric care manager, Nick Newcombe, nurse advocates, nurse care manager, nurse entrepreneur, Nurse Entrepreneur Network, Nurse Entrepreneurs, Travel Nurses, Traveling RN's, VIP clients, Webinar VIP Clients, well heeled seniors, Working With Dysfunctional family

Last Day Sign up Free Webinar Sell Benefits not Features Care Management

March 14, 2022

SIGN UP FOR MY FREE WEBINAR

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

Sign up for my free webinar

 

Features vs Benefits?

Sell Benefits not Features &Grow Your$ Bottom Line

 

Sign up for my free webinar Sell benefits not features

 

 

 

Even if you cannot make the class if you sign up you will get a recording the next day 

When: March 15 2022
2 PM-3:30 PM PST

A feature is a fact                                                     

A benefit tells customers advantages of those facts

 

 

 

 

Sign up for my free webinar You will to Sell Learn Features not Benefits

Sign up for my free webinar

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you  serve

What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

                                    Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar

What Benefits make your sale

 

 

 

 

SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes

 

 

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.  

Presented by the Author of the Handbook of Geriatric Care Management

Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett

 

 

Filed Under: 5th Edition GCM Operations Manual, Aging, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA Business Skills, ALCA Marketing, Benefit of Assisted Living, Benefits, Benefits & Assisted Living, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Benefits of Geriatric Care Management Software, Benefits to Conservators, Benefits to ElderLaw, Benefits to Guardians, Benefits to Third Parties, Benefits to Trusts, Benefits vs Features, Benifits & Assisted Living, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, CEU's NACCM, Close The Sale, Closing a GCM Sale, Closing a sale, Concierge Marketing, Concierge Physican, Conservator, entrepreneur, entrepreneur business, entrepreneur care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM working with a conservator, GCM Working With Aging Family, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric care manager start up, geriatric social worker, Make the Sale, marketing, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Strategy, marketing to concierge clients, marketing to conservators, marketing to edlerlaw attorneys, marketing to guardians, marketing to long distance adult children, marketing to trust officers, marketing to wealth managers, nurse advocate, nurse care manager, Starting care management business, VIP Benefits, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, Benefits, Benefits Care Managers, Benefits of Care Managers To Hospice, Benefits Of Geriatric Care Managers, benefits to 3rd parties, Benefits vs Features, Black, black american geriatric care managers, black american social workers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, Features and Benefits of GCM, Features and Benefits of geriatric care management, free webinar, Free webinar marketing, geriatric care manager, Home care marketing, Marketing Benefits, Marketing Care Management, marketing skills, nurse advocate, nurse care manager

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