Cathy Cress

Expert in Aging Life and Geriatric Care Management

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4 Steps to Create a Webinar to Market your Aging Business During COVID

October 19, 2020

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 SIGN UP FOR MY Newest FREE Webinar- Only 3 Days Left

MARKET LIKE YOUR BUSINESS DEPENDED ON IT

 

DURING COVID October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

ONLY 3 Days LEFT TO SIGN UP NOW

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

OCTOBER 22 @ 2:00 pm – 3:30 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

 

OCTOBER 20TH @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

 

 

FIND OUT MORE  

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST  OCTOBER 20TH, 2020

SIGN UP NOW

 

Filed Under: aging family crisis, aging life business, Aging Life Care Assocaition, Aging therapist, Blog, COVID & HOLIDAY SEASON, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Marketing plan, Marketing Plan for COVID, marketing to the top 10$, parent care, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, Public Relations, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life marketing copy, aging parent care, aging parent crisis, care manager, covid -19 geriatric care manager, COVID & Christmas, COVID & Holidays, COVID ALCA Marketing, Free webinar marketing, geriatric care manager, Marketing, marketing geriatric care management, nurse advocate, nurse care manager

Is Your Marketing Plan 4 Your Business Updated For COVID?

October 9, 2020

 Do You Have a GCM Marketing Plan  During COVID

Marketing plans have to be updated regularly when changes occur in your market – like the COVID pandemic. When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out constantly updated marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. But have you updated it for COVID?

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

3.Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

4. It forces you to update your marketing plan to overcome new barriers in your market like a pandemic

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your new audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca. Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over your

competition in your area? Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home or going into the hospital and recovering after hospitalization

Join me for my new free Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST                                                           

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, aging life care manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

New Free Webinar-5 Steps Close the Sale on Covid-19 Products

June 15, 2020

Join Me in My New Free Webinar

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

Sales have severely declined during  COVID_19. Learn how to increase your, clients, through all your products but especially new Covid-19 and telehealth. Sell Successfully Covid-19 products and any GCM product in a 2-part intake. Closing the sale means the client signing your contract and giving you a deposit. Most care managers are untrained and terrified of this process. They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale 

Get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM Pacific Coast Time  

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

SIGN UP FOR FREE 

Filed Under: Blog, Closing a GCM Sale, Closing a sale, Closing an ALCA sale, GCM inquiry, GCM Sales, inquiry, inquiry call, inquiry COVID-19, marketing care management, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life inquiry, aging life or GCM inquiry, Aging Life Or GCM Products, aging parent crisis, ALCA sales, care manager, case manager, closing, closing the sale, free webinar, Free webinar marketing, Free webinar sales, GCM contract signed, GCM inquiry, geriatric care manager, nurse advocate, nurse care manager

Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

Marketing geriatric care management in the midst of coronavirus is like a ventilator for your business. The damage has been done to your small business through the coronavirus closing order. However, you can both help keep it on life support and give it time to recover until you can open again.

What Do you need?

First of all, to market while closed, you need social media in the form of a newsletter through email marketing programs like Survey Monkey or Constant Contact. What you are creating is a call to action. That action is to  say “use our GCM agency during and after the coronavirus because we have a great service to solve eldercare problems now and in the future for you.” To do this you you need a marketing strategy campaign 

with 7 touches so that your customer or potential customer ” hears your “Call to Action.” These touches can come in a variety of ways but the only ones you can use in the COVID-19 epidemic is a newsletter and an email marketing program because 1-1 marketing has vanished.

Ideas For E-Mail Marketing During COVID-19

Here are some ideas of what you can include in an email marketing

marketing campaign using a newsletter format in Constant Contact  or Survey Monkey 

  • Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop 
  • A list with links of religious services for upcoming holidays- Easter, Passover. that can be accessed by Radio TV and social media for all those with” Stay at Home “orders
  • Quality of Life activities that your agency or another agency like the Hummingbird Program  offered virtually for seniors who are even more isolated, lonely and depressed during the pandemic
  • Offer A Home From the Hospital or Move Management product/service if you have one to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long distance relative.

A list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

Join Me in My Latest  Free Webinar on Marketing Geriatric Care Management

How to Sell VIP Clients a Menu of Products They Want To Buy

Learn in this webinar
Why You Must Sell to top 10% when GCM and Long Term Care are Not Covered by Medicare

  • Why Sell VIP Products rather than Geriatric Care Management
  • Why VIP GCM Clients prefer GCM Products
  • How to Develop a 4 Season Menu of Products
  • How to deliver 4 Seasons Service With VIP Products
  • VIP Products to Add to your Menu of Services
  • COVID-19 Assurances You Must add to Your Products
  • Sign Up Now

 

Filed Under: 7 touches marketing, Aging Life Care, Aging Life Care Assocaition, ALCA COVID-19 Crisis, ALCA sales, Blog, coronavirus marketing, coronavirus shut down, GCM COVID 19 Crisis, GCM Start-Up, marketing ALCA /GCM, marketing care management, marketing to long distance adult children, nurse advocate, nurse care manager, Sales in geriatric care management, Senior Isolation, Senior Loneliness, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, START UP, Trust Departments, VIP marketing, VIPS markeing Tagged With: aging life care manager, ALCA marketing, care manager, coronavirus, Coronavirus disaster plan, Covid-19, e-mail newsletter, Free webinar marketing, geriatric care manager, marketing during COVID-19, marketing GCM, marketing newsletter, nurse advocate, nurse care manager, pandemic, social media, social media marketing, strategic marketing plan

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