Build A Small Business With Technology-OR The Wolf will Blow it Down
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Build Your Small Business of Technology, not Paper or the Big Bad Wolf Will Blow it Down
Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.
Social Media is a Must-Have for Care Management
Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.
- Build brand awareness.
- Provide stand-out customer service.
- Acquire leads in a low-cost way.
- Learn more about your customers.
- Increase website traffic and search ranking
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- with 1-1 interviews with CEOs of major care management software platforms
What you need in a website
- Critical software programs that make care management information flow
- 1-1 interviews with CEOs of major care management software platforms
- Why you need content marketing
- How & Why to shoot videos for your agency
- What is an easy-to-use social media site
- What you need in a website
- interview with Natasha Beauchamp on content marketing forALCA members
The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.
Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You
SIGN UP FOR MY NEW FREE WEBINAR
Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left
Even if you cannot make the class if you sign up you will get a recording the next day
When: May 17 2022
2 PM-3:30 PM PST
How to Find Concierge Clients Who Can Afford You
Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 
YOU WILL LEARN
How to Find Concierge Clients Who Can Afford You
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Why Long-Distance Family Caregiver’s family are VIP Clients
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
SIGN UP For My New Free Webinar and Get One-time Low price offers
Presented by the Author of the Handbook of Geriatric Care Management
The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe. The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett
Who Are the Entitled Concierge Clients Who Can Afford Long Term Care?
Are you aware of the entitlement of the family? Entitlement is present in five types of these rich and famous families aging families who can afford care management, home care, and long-term care because they have vast financial resources. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)
Rich and Famous-Entitled Families:
These types of aging families, who can afford care management and home care, are identified by the aging parents’ socioeconomic, financial, and political prominence. ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, and abundant discretionary cash flow. Or they spring from the political position, station, or power. The entitlement of the family is passed from the parent to the child, like a virus, who in turn brings these behaviors and actions to the caregiving milieu and care management relationship.
Entitlement of the Family That is Rich and Famous
In these rich and famous clans, the entitlement of the family arises from being accustomed to purchasing everything and anything. They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system). Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids. They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians. Consequently, in almost all situations they are uninvolved in processes of serving their own needs, especially those that are difficult, stressful, and time-consuming. ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)
Join me in my newest FREE Webinar
How to Find These Rich and Famous Families Who Can Afford You
WHEN Tuesday, May 17th, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
What we will cover
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- VIP Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
SIGN UP
REGISTER NOW
After registering, you will receive a confirmation email containing information about joining the webinar.
Last Day Sign up Free Webinar Sell Benefits not Features Care Management
Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left
Features vs Benefits?
Sell Benefits not Features &Grow Your$ Bottom Line
Even if you cannot make the class if you sign up you will get a recording the next day
When: March 15 2022
2 PM-3:30 PM PST 
A feature is a fact
A benefit tells customers advantages of those facts
Sign up for my free webinar You will to Sell Learn Features not Benefits
How to create a winning sales pitch to a third party
The difference between selling features vs benefits
How to sell the benefits of your services for each 3rd party you serve
What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice
Step by Step how to set up meetings with 3rd parties to make the sale
Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar
SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes
So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.
Presented by the Author of the Handbook of Geriatric Care Management
Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett
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