Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Thank Your Employees Taking On Call While you Celebrate Thanksgiving Holiday

November 29, 2020

photo.JPG

Did You  Give a Happy Thanksgiving to Your Staff?

Today is Thanksgiving when we offer thanks to our friends, loved ones, family. But what about your employees this holiday month. How will you thank the very people that power your business and profit and may be on call for you right now?

“Truly, from bosses I liked, anything was great because I appreciated that they thought of me. From “bad” bosses, anything would annoy me. You can’t make up for being a jerk with a token of any kind once a year.”

Ideas for inexpensive but really appreciated gifts for Care Managers and staff– cards to grocery stores or department stores, a gift certificate from Amazon all given with a nice personal handwritten note.

Staff 

How To Thank Staff  All Year 

  1. I just did a blog about your need to bill 85% of your client hours . When a care manager does bill’s 85% write them a handwritten thank-you note being gratefulfor having the amount of productivity to keep the business thriving. Handwriting is not a lost art. It sends a message that you take the time, personally, to really celebrate what the employees do for your business.

2. Send a handwritten thank-you note to each staff member during the year to applaud something they did. Saying thanks for something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it.

3. Name an employee of the month in your newsletter with their picture. Give them a gift GCM-pix-3.jpgto tell them you are grateful for their hard work. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it too.

4. This year instead of in-person have a virtual employee holiday party and mail gifts ahead of time to all employees for being such excellent care managers and for billing the 85% you need them to the bill so you will all have employment.

5.When COVID is gone, plan employee picnics, birthday parties, anniversary parties to thank them publicly throughout the year.

6. B.J Curry- Spitler, one of the first and I might say the greatest care managers, founded Age Concerns in San Diego in 1982. She gave gifts of massages to her care managers. A brilliant gift, a massage recognizes the tough emotional work that care managers do and their need to take care of themselves- which you as their employer are doing.

Give Thanks Throughout the year.

SIGN UP FOR MY HOLIDAY WEBINAR

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

ONLY 4 DAYS LEFT to SIGN UP

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

     

 

     

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Holiday on call, Holiday season, News, nurse advocate, nurse care manager, on-call staff, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Therapist Specializing in Aging Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent crisis, care manager, case manager, eldercare, geriatric care manager, Holiday Staff thank you, nurse advocate, nurse care manager, start-up eldercare, Thanksgiving on-call

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 25, 2020

 

Concierge Clients Will Make You a Profit

Adding concierge customer’s services to your geriatric care management agency transforms your agency into a profitable service. 

Why- a geriatric

care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM  clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well- to -do clients can afford to pay privately for long-term care geriatric care management and private duty home care because long term care is not covered by Medicare. Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. Concierge clients can reach you at almost any time You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCM’s are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client in your services.   

       

Learn 5 critical success steps to start and run a profitable, GCM business

Free Webinar-Sales and Marketing to Find the VIP Concierge Client

 
March 31, 2020 -2PM -3:30 PM PST
 
Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Ethical Dilemma in serving only Top 10%

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW
 
 
 
  https://youtu.be/3ewPxj4kYWE
 
 
 
 
 
 

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Blog, care manager, case manager, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, Wealth Management Departments, Webinar Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 7, 2020

Adding concierge customer’s services to your geriatric care management agency transforms your agency into a profitable service. 

Why- a geriatric care manager is a powerful health care concierge, just like the

new concierge medical services.

This is a highly effective selling point to potential GCM  clients who are in the top 10% income brackets.

These clients who can afford long-term care geriatric care management and the most costly long term expense, private duty home care.

Why is offering concierge services a great idea? A geriatric care manager is a highly skilled geriatric health care professional who acts as a personal GPS to the aging. family.

GCM’s and ALCA members offer ultra-personalized aging parent care.

Concierge clients can reach you 24/7

You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg

Practicing as a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client.

GCM’s are like a concierge at a 5-star hotel there to serve the family by solving their health care and caregiving stress problems while making elder care more seamless.

Although we may wish to serve all clients, as Medicare does not cover long term care services like home care and care management, and income inequity deeply affects seniors in the US, we can only hope that this nation’s health care policy changes in the next administration.

But here is a deal-breaker

What most care managers did not know they must have-   marketing and sales skills to do an intake and get the client in your services.           

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, Wealth Management Departments, Webinar Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Thank Your Employees Taking On Call While you Celebrate Thanksgiving Holiday

November 28, 2019

photo.JPG

Did You  Give a Happy Thanksgiving to Your Staff?

Today is Thanksgiving when we offer thanks to our friends, loved ones, family. But what about your employees this holiday month. How will you thank the very people that power your business and profit and may be on call for you right now?

“Truly, from bosses I liked, anything was great because I appreciated that they thought of me. From “bad” bosses, anything would annoy me. You can’t make up for being a jerk with a token of any kind once a year.”

Ideas for inexpensive but really appreciated gifts for Care Managers and staff– cards to grocery stores or department stores, a gift certificate from Amazon all given with a nice personal handwritten note.

Staff 

How To Thank Staff  All Year 

  1. I just did a blog about your need to bill 85% of your client hours. When a care manager does bill’s 85% write them a handwritten thank-you note being grateful for having the amount of productivity to keep the business thriving. Handwriting is not a lost art. It sends a message that you take the time personally to really care what the employees do for your business.

2. Send a handwritten thank-you note to each staff member during the year to applaud something they did. Saying thanks for something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it.

3. Name an employee of the month in your newsletter with their picture. Give them a gift to tell them you are grateful for their hard work. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it too.

4. Have an employee holiday party and give gifts to all employees for being such excellent care managers and for billing the 85% you need them to bill so you will all have employment.

5.Plan employee picnics, birthday parties, anniversary parties to thank them publicly throughout the year.

6. B.J Curry- Spitler, one of the first and I might say the greatest care managers, founded Age Concerns in San Diego in 1982. She gave gifts of massages to her care managers. A brilliant gift, a massage recognizes the tough emotional work that care managers do and their need to take care of themselves- which you as their employer are doing.

Give Thanks Throughout the year.

 

     

 

     

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Holiday on call, Holiday season, News, nurse advocate, nurse care manager, on-call staff, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Therapist Specializing in Aging Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent crisis, care manager, case manager, eldercare, geriatric care manager, Holiday Staff thank you, nurse advocate, nurse care manager, start-up eldercare, Thanksgiving on-call

How to Be Financially Literate to Grow a Geriatric Care Management Business

October 11, 2019

1284078981.jpg

 

Why Do A Financial Projection To Start a GCM Business?

 

 

A financial projection may be mind-numbing to care managers who started this business with a great idea and a toolbox of care management skills. Beware– without tools to make money- your great idea of a private geriatric care management business may end up bankrupt.

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

You  Need Financial Literacy to Start a GCM Business

Care managers can become more financially literate about making money by doing a financial projection over a three-year period. You can calculate the number of clients you need to make a profit when you will break even when you can hire new staff.

You can find out awesome facts before you open a care management business by doing this mind-numbing financial projection. Facts you can forecast are how much investment you will need for your business, what the cash flow consumed in the business will be, the number of client’s you need to make a profit and most of all when you will break even and rise above low tide– moving to the all-important high tide, through your excellent financial management and care management skills.

So use this financial decision tool of financial projection. Find it chapter 13 of the Handbook of Geriatric Care management 4th edition and watch youtube 5 Financial Projection below. Become a geriatric care manager with financial skills to make a Profit

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more on my YouTube Channel  My Geriatric Care 1 Channel.

 

 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, billing, billing 85% of GCM hours, Blog, care management start-up, care manager, case manager, cash flow, elder care manager, Families, GCM bankruptcy, GCM financial literacy, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, patient advocate, Webinar Tagged With: aging life care manager, care manager, case manager, eldercare, financial management skills, financial projection, GCM cash flow, geriatric care manager, profitable ALCA business, Profitable GCM business

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