Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Are You Giving Holiday Thanks to Your Employees?

December 12, 2022

photo.JPG

 Are You Giving Holiday Thanks to Your Employees?

Giving holiday thanks to your employees for their work during the holidays is key to being a good employer. Christmas and Hannakka are coming up when we offer thanks to our friends, loved ones, and family. But what about thanking your employees this holiday month? How will you thank your employees, the very people that power your business and profit and may be on call for you right now on New Year?

A holiday party  after hours catered  or  just  ordering pizza plus buying bottles of wine, and nonalcoholic beverages then having a white elephant exchange  hat can be fun and affordable

But if that is not in your plan here are Ideas for inexpensive but really appreciated gifts to thank your employees – this holiday season. Consider gift cards to grocery stores or department stores, or a gift certificate from Amazon all given with a nice personal handwritten note.

Thank Your Staff

How To Thank Staff  All Year

1. Thank your staff all year long for having the amount of productivity to keep the business thriving. Handwriting is not a lost art. It sends a message that you take the time, personally, to really celebrate what the employees do for your business.

2. Giving Holiday Thanks to Your Employees could be sending a handwritten thank-you note to thank your employees, to each staff member during the year applauding something they did. Be grateful by thanking your staff for something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it.

3. Thank your staff by naming an employee of the month, each month in your newsletter with their picture. Give them a gift GCM-pix-3.jpgto tell them you are grateful for their hard work. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. To thank your employees right, frame it too.

4. Giving holidays thanks to your employees,  if you do feel safe, could be hosting an in-person party,If you do not feel it is covid safe, try a virtual employee holiday party and mail gifts ahead of time to all employees for being such excellent care managers all year. If it is late now so try New Year.

5. When the COVID level in your area is safe enough to gather,  thank your employees, plan employee picnics, birthday parties, and anniversary parties to thank them publicly throughout the year.

6. B.J Curry- Spitler, one of the first and I might say the greatest care managers, founded Age Concerns in San Diego in 1982. and knew how to be grateful to her staff. She was a master at thanking her staff.  To thank her employees, she gave gifts of massages to her care managers. A brilliant gift, a massage recognizes the tough emotional work that care managers do and their need to take care of themselves- which you as their employer are doing

 

This winter 90% of those who die of Covid will be over 65 . January is the deadliest month in the U.S. according to an analysis of the CDC Wonder database.

Understand End of Life this winter

Sign -up for my Upcoming Free Webinar Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

 Description

Deliver a Good End of Life- 9 Steps to Add Death and Dying to Your Care Management Agency

Deliver a Good End of Life

Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new service for care managers

Deliver a Good End of Life

Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and families. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team.
Find out how to use COVID -19 family coaching for GCM. Discover the role of Death Doula at end of life.

Time

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

Sign -Up Even if you cannot attend & receive the recording the next day 

 

     

 

     

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Clinical Tools Dysfunctional families, Cut-Off, Dysfunctional Family & Holidays, Dysfunctional Family System, Families, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, Holiday on call, Holiday season, News, nurse advocate, nurse care manager, on-call staff, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Therapist Specializing in Aging Tagged With: aging family, aging family Christmas, aging life care manager, Aging Mom on Christmas, aging parent crisis, care manager, case manager, Christmas, eldercare, GCM on call, geriatric care manager, Holiday Staff thank you, Holidays calls to GCM's, nurse advocate, nurse care manager, staff on call on Christmas, start-up eldercare, Thank employees, Thank Staff all year, Thank You, thanking staff on Christmas, Thanks staff

Does VIP Marketing and Sales Plan Transform Your Bottom Line?

September 13, 2022

 

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

 

 

 

You need a VIP Marketing and Sales Plan to find Concierge Clients. Why- you can transform your agency into a profitable service by finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a stellar selling point to potential GCM  clients who are in the top 10% income brackets.

Find Concierge Clients upper 10%  As Medicare Does Not Cover Long-Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long-term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring When you Find the Concierge Client

What are the Benefits care managers offer VIP clients.You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time. You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel. They serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client into your services.   

 

Join me in my newest FREE Webinar

 

Free Webinar on Finding Concierge Clients

Sign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27th, 2-3:30 PM Pacific

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

 Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management benefits and features to their entitled clients,

 bring the right handouts and, do the perfect presentation with the winning pitch

When September 27th, 2-3:30 PM Pacific

What you will learn


  • Why market to wealth managers and trust departments
  • The benefits and features GCM offers to wealth managers
  • Who are top wealth managers
  • How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

Sign-Up for this free webinar

 

 

 

 

 

 

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

 

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Free Webinar Finding VIP Clients Above

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM  clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client in your services.   

 

Join me in my newest FREE Webinar

 

Free Webinar on Finding Concierge Clients

 How to Find Concierge Clients Who Can Afford You

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management
  • Why Long-Distance Care Providers are Concierge Clients
  • Who Are the 5 categories of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients By hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

 

REGISTER NOW

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

Find Out more about Long Distance Care Providers on my Youtube playlist

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Thank Your Employees Taking On Call While you Celebrate Thanksgiving Holiday

November 29, 2020

photo.JPG

Did You  Give a Happy Thanksgiving to Your Staff?

Today is Thanksgiving when we offer thanks to our friends, loved ones, family. But what about your employees this holiday month. How will you thank the very people that power your business and profit and may be on call for you right now?

“Truly, from bosses I liked, anything was great because I appreciated that they thought of me. From “bad” bosses, anything would annoy me. You can’t make up for being a jerk with a token of any kind once a year.”

Ideas for inexpensive but really appreciated gifts for Care Managers and staff– cards to grocery stores or department stores, a gift certificate from Amazon all given with a nice personal handwritten note.

Staff 

How To Thank Staff  All Year 

  1. I just did a blog about your need to bill 85% of your client hours . When a care manager does bill’s 85% write them a handwritten thank-you note being gratefulfor having the amount of productivity to keep the business thriving. Handwriting is not a lost art. It sends a message that you take the time, personally, to really celebrate what the employees do for your business.

2. Send a handwritten thank-you note to each staff member during the year to applaud something they did. Saying thanks for something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it.

3. Name an employee of the month in your newsletter with their picture. Give them a gift GCM-pix-3.jpgto tell them you are grateful for their hard work. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it too.

4. This year instead of in-person have a virtual employee holiday party and mail gifts ahead of time to all employees for being such excellent care managers and for billing the 85% you need them to the bill so you will all have employment.

5.When COVID is gone, plan employee picnics, birthday parties, anniversary parties to thank them publicly throughout the year.

6. B.J Curry- Spitler, one of the first and I might say the greatest care managers, founded Age Concerns in San Diego in 1982. She gave gifts of massages to her care managers. A brilliant gift, a massage recognizes the tough emotional work that care managers do and their need to take care of themselves- which you as their employer are doing.

Give Thanks Throughout the year.

SIGN UP FOR MY HOLIDAY WEBINAR

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

ONLY 4 DAYS LEFT to SIGN UP

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

     

 

     

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Holiday on call, Holiday season, News, nurse advocate, nurse care manager, on-call staff, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Therapist Specializing in Aging Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent crisis, care manager, case manager, eldercare, geriatric care manager, Holiday Staff thank you, nurse advocate, nurse care manager, start-up eldercare, Thanksgiving on-call

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 7, 2020

Adding concierge customer’s services to your geriatric care management agency transforms your agency into a profitable service. 

Why- a geriatric care manager is a powerful health care concierge, just like the

new concierge medical services.

This is a highly effective selling point to potential GCM  clients who are in the top 10% income brackets.

These clients who can afford long-term care geriatric care management and the most costly long term expense, private duty home care.

Why is offering concierge services a great idea? A geriatric care manager is a highly skilled geriatric health care professional who acts as a personal GPS to the aging. family.

GCM’s and ALCA members offer ultra-personalized aging parent care.

Concierge clients can reach you 24/7

You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg

Practicing as a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client.

GCM’s are like a concierge at a 5-star hotel there to serve the family by solving their health care and caregiving stress problems while making elder care more seamless.

Although we may wish to serve all clients, as Medicare does not cover long term care services like home care and care management, and income inequity deeply affects seniors in the US, we can only hope that this nation’s health care policy changes in the next administration.

But here is a deal-breaker

What most care managers did not know they must have-   marketing and sales skills to do an intake and get the client in your services.           

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, Wealth Management Departments, Webinar Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

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