Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

October 6, 2021

Concierge Adult Children Call you When They are in Caregiver Pain

When Adult Children call you they  are  looking for a product to sooth  their caregiver pain. They see you as as a nurse practitioner or doctor who can prescribe the right painkiller to stop their caregiver anxiety, burnout, strain. They do not see Geriatric Care Managr as a pain killer because it is not a profession known like nurse practioner or doctors. They think you will have a specific care management  product to sooth their caregiver  pain.

Family caregivers have a pain -point from a particular parental crisis 

-like their Mom  cannot climb steps and needs to move , their Dad has dementia and is wandering. Their aunt is going in the hospital and need care afterwards- but the child lives long distance, their mother in law has fallen and need 24 hour care provider and they do not know how to find one, their loved want cannot drive anymore and need non medical care to help her remain at home. You need a menu of products that will offer  multiple choices for  each of the -each of the varied pain points the adult child  who calls suffers.Like when you shop in the detergent isle of your grocery store. You do not need all detergents but the one you choose & need , like enviormental friendly beacuse you are living in a drought and water your garden with grey water from your washer.

Concierge Client’s Who Can Afford You Need VIP Pain Products

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition

if you have a menu of  pain-point  products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

SIGN UP FOR MY LATEST WEBINAR 

 

Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

 

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Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: adult child frustration, Adult Child Pain, adult child parent pain, adult children of concierge parents, aging life care start up, Aging Life Or GCM Products, care management products, caregiver burn out, case manager, Certified Senior Advisors, CMSA, concierge adult child burn out, concierge adult child pain, Covid-19, eldercare manager, family caregiver burnout, Family Caregiver Pain, family caregiver stress, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, Pain Point, pandemic, products vs services, VIP Client Products, Vip Client services

Can You Give a Good Death without” Rage, Rage Against the Dying of the Light”?

March 9, 2021

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Dylan’s Thomas warns us in his poem

 

Do not go gentle into that good night,
Old age should burn and rave at  close of day;
Rage, rage against the dying of the light.

 Give a good death – not a cold terrifying dying of the light.

 

But today a care manager or geriatric social worker can help an older client go gentle into that good night, they do not have to burn and rage at the close of their day because you will be giving them as Atul Gawande suggests – a good death – not a cold terrifying dying of the light.

 

The terminal phase of any life-threatening illness is the time between diagnosis and the final decline when no cure or extension of life is in the offing. The individual confronts progressive decline and deterioration. Death is imminent. The care manager has a role.

The focus of doctors and patients now changes from attempting to cure the illness or prolong life to trying to provide relief from pain and to comfort the sufferer. Religious concerns such as what happens after someone passes away or how to handle the suffering at the end of life or how to give comfort to family members are the focus during this time as well as trying to tie up any loose ends.

Death to Rage About- Alone in the Hospital

But in the time of the plague, when  95.5 % of souls still die in the hospital and not at

home the care manager has a critical role with the family. High tech introduced by the care manager and at times the hospital with the care manager coordinating the family outsides and unable to touch their dying loved one – can make this death full of rage more gentle as the person passes into the night.

Care Manager tasks:

Make a referral to hospice if the family has not  already reached out

Partner with hospice and work under them

Monitor anticipatory grief needs

 Communicate that this is the end (and time to say goodbye)

 Assess spiritual needs and contact the appropriate religious-spiritual counselors to provide comfort and healing.

 Encourage family members to say The Four Things That Matter Most   “Please forgive me”, “I forgive you”, “Thank you”, and “I love you”.

Assess the need for paid caregivers to help the family or help family members share round the clock care among family and friends

 Support the family members in their need to grieve and have respite by continuing to assess for overload and burn out with a caregiver assessment tool 

Prepare family for the active phase of dying which can be loud and disturbing to someone who is not aware of what will occur

Bring in technology if death is alone in the hospital

 

Join me Thursday, March 11, and learn why End of Life Services Are a perfect new service for care managers 

Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

 

Serve Your Client Until Death Do You Part

 In this 1 ½ -hour webinar you will learn how to

 

 

1.Transition the patient/family through the five stages of death

2. Help clients be active participants in their care

3.Give the family/caregiver tools to manage care

4 Provide family center care to caregiver and family

5 Choose the right support services through all stages of death

6.Introduce Hospice and Palliative care and work with their team

7 Use ALCA End of Life Benefits During COVID

8.Use  COVID -19  Family Coaching for GCM

SIGN UP

 

 

If you really want to add End of Life to your care management business sign up for this webinar now

 

Gwendolyn LAZO Harris MA, CT, Seniors at Home, San Francisco and Diane LeVan MA both highly expert care managers, created a seminal chapter “Palliative Care and End of Life Care Manager ” in my book Care Manager’s Working With the Aging Family  

 

 

Filed Under: 5 Stages of Dying, 5 stages of End of Life, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Role Death and Dying, Blog, care manager, case manager, Death & Dying, Death and Dying Care Management, death and dying care manager, elder care manager, End of Life, End of Life Care manager, End of life documents, Families, Five Stages of Death, Geriatric Care Manager, geriatric care manager, geriatric social worker, Good Death, nurse advocate, nurse care manager, Palliative care manager, Webinar, Webinar ALCA GCM Tagged With: 5 stages of death, adding geriatric care management, aging life care manager, ALCA &end of life, ALCA Death and Dying, Atul Gawande nurse care manager eldercare manager, Benefits Care Managers, Benefits of Care Managers To Hospice, care manager, case manager, death and dying, eldercare manager, end of life care, free webinar, geriatric care manager, Hospice at end of life, Hospice Care, Palliative Care, terminal phase of dying, US medicaization of Death

Video of GCM Role in 5 Stages of Death

March 5, 2021

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 A Care Manager Can Navigate to a Good Death

Create an end-of-life care management service that provides a service in the 5 stages of death. Every stage of dying can be part of a good death, including the difficult point called the chronic phase if a care manager is a navigator for the dying person and their family.

The chronic stage of death is the time of loss

The Chronic stage is the time between the diagnosis and the result of treatment. During the phase, the dying person tries to cope with the demands of daily life while also going through necessary medical treatment, “often having to struggle with the sometimes brutal side effects of their treatment”.Chronic illness may also involve repeated episodes of deterioration in which the patient confronts and adjusts to these losses. Examples of these losses include cognitive function, sexuality, toileting, the ability to ambulate, eat and dress, and the indignity of losing all your hair. The focus of life for both the family and the patient needs to be redefined, shifting from hope for a cure to coping with the illness

Geriatric care manager tasks:

  1. Assist family to determine the type of long-term care which may  be safest and healthiest for the loved one: institutional: hospital chronic care or nursing home care, in-home nursing care or family care and make arrangements
  2. Co-ordinate help from community organizations through the continuum of care
  3. Assist client and family connect with support groups in death and dying
  4. Assist in learning management of disease skills such as from health care staff, videos, manuals, or brochures.
  5. Monitor anticipatory grief needs
  6. Learn about the disease in order to help the patient make good decisions about his/her care and to help family members monitor their expectations
  7. Monitor caregiver burden: encourage family caregivers to take time for selves, take breaks, get rest get to medical appointments, for grief needs
  8. Assess client’s non-medical needs: transportation, physician’s appointments, household tasks, personal care  if hospice  involved- medical if not involved
  9. Assess family caregiver for overload, burnout, educational supports, home care supplement or family replacement care

 Free Webinar to Deliver a Good End of Life-

Add Death and Dying to Your Care Management Agency

 

Join me Thursday, March 11, and learn why End of Life Services Are a perfect new service for care managers 

 

In this 1 ½ -hour  free webinar you will learn how to

1.Transition the patient/family through the five stages of death

2.Help clients be active participants in their care

3.Give the family/caregiver tools to manage care           

4 Provide family center care to caregiver and family

5 Choose the right support services through all stages of death

6.Introduce Hospice and Palliative care and work with their team

7 Use ALCA End of Life Benefits During COVID

8.Use  COVID -19  Family Coaching for GCM

Sign Up 

If you really want to add End of Life to your care management business sign up for this webinar now

 

 

Gwendolyn LAZO Harris MA, CT, and Diane LeVan MA both highly expert care managers created a seminal chapter “Palliative Care and End of Life Care Manager ” in my book Care Manager’s Working With the Aging Family  

 

 

 

 
 

Filed Under: Acute Stage of Dying, Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Death and Dying, Death and Dying Care Management, death and dying care manager, elder care manager, End of Life, End of Life Care manager, Families, Five Stages of Death, GCM role Death and Dying, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Good Death, Hospice Care, nurse advocate, nurse care manager, Palliative Care, Palliative care manager Tagged With: 5 stages of death, acute phase of dying, adding end of life services, aging family crisis, aging life care manager, anticipatory grief, chemo hair loss, chronic phase of death, death and dying, eldercare manager, end of life care manager, geriatic care manager, geriatric care manager, hospice care manager hospice, nurse advocate, nurse care manager

10 Alarm Bells to Give ” Just Shopping” Long Distance Callers Before Holiday

December 24, 2020

 

You will be Showered With Calls Over the Holidays

Long-distance family members from nearly normal or dysfunctional families will call you frantically from now on. 

Why?

It’s almost  Christmas, Hanukkah and Thanksgiving just passed but they could not see their older parents because of the COVID Risk.

They are having to manage their over 65 Mom and Dad’s Shelter in place from afar plus oversee their own families risk plus their own COVID laden holiday. These long-distance family caregivers were already reaching

burnout from constant pre-COVID travel and caring on top of their own work-life demands.

They are reaching implosion so they are going to call you.

Test to Give the Burnt Out Caregiver Calls FOR Information Before the Holidays

If they call for information before the holiday and are not ready to move forward, you can proactively offer them questions from this list of alarm bells that they can answer now or they can monitor during now and New Year holiday that could trigger engaging your services after they compare notes on a post-holiday call with you.

Below is a list of red flags. If they see any red signals on Thanksgiving, Hanukkah,

remotely or in-person if they take the very dangerous risk of travel on Christmas-encourage them that is the time to do something about it by hiring you as a care manager. You can question them with this  a checklist of worrisome  signs that signal the need for a local geriatric care manager,

 

Alarm Bells List – Dealing with Long Distance Aging Relatives  Before or During the Holidays

  • Unpaid bills if long-distance family members monitor bill pay from afar
  • Missed appointments with their physicians that  long-distance care provider monitor with their doctors
  • Clutter reported by neighbors, friends local senior agencies a home that was once always neat
  • Weight loss reported by the aging parents Dr’s or local visitors
  • Memory loss, change in short-term memory when they zoom, call facetime, etc.
  • Poor grooming for a person who was once meticulously, observed by local visitors friends senior agencies food delivery who visit.
  • Reports of getting lost
  • Reports of wandering
  • Refusing to go to holiday  religious services with friends or church transportation  to holiday religious services
  • refusing any suggestion or conversely agreeing to everything with-out consideration
  • Mood swings, getting angry when normally easy going
  • Refusing to go to medical providers
  • Not taking care of activities of daily living: cooking, bathing, dressing, housekeeping, etc.
  • Entering contests, credit card maxed out on shopping channels
  •  Set up a meeting when the holidays end. You have helped them proactively, begin to engage your services.

    Sign Up for My Free January Webinar  

    5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays- 

                 Thursday, January 21, 2021

      Give frantic adult children hope when they desperately call after the holiday  

     Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.      

    Learn how to!

    • Understand the Dysfunctional Aging Family System you must enter to get care for elders
    • Understand 11 Warning Signs You Are Working with Dysfunctional Family
    • Master Vital Clinical Tools, you to solve client problems
    • Take Six Steps Professional Must Take to Work with These Difficult Families
    • Get care for aging family members when the dysfunctional family members resist

     SIGN UP NOW

     

     

    Find out more in the YouTube for My YouTube, Channel  Geriatric Care

Filed Under: Aging, Aging Life Care, aging life care manager, Alarm Bells For Long Distance Family, Blog, caregiver burnout, caregiver mental health, Close The Sale, Closing a GCM Sale, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, HolidaySeason and COVID, Long Distance Care, Long Distance Care & COVID-19, Long distance caregiver, long distance caregiver burnout, Long distance family impostion, Long Distance Safety Travel COVID, Long Distance travel Holidays, Long Term Care Coverage, nurse advocate, nurse care manager Tagged With: aging life care manager, care manager, case manager, eldercare manager, geriatric care manager, holiday burn out, Holidays calls to GCM's, long distance care provider, Long distance family burn out, nurse care manager, patient advocate

How Can Geriatric Care Managers Can Contract With Wealth Management Dept. of Banks ?

August 16, 2020

Wealth management banks are increasingly using geriatric care managers to serve their clients. They serve VIP Concierge clients with assets over and above a million dollars and want to work with geriatric care managers to lighten their own load and have a health and care management services involved. A care manager can handle the health care and psychosocial while their handle their area of expertise, financial management of client’s assets.

When you market to wealth managers, you have to show them the benefits of using a geriatric care manager.

Show them the BENEFIT of your GCM Service to the wealth manager including  you as a geriatric care manager will:

 

  • Collaborate to create a moving plan and execute it for clients who wish to move or need to move to a higher level of care while the wealth manager manages the assets to fund the move and sell assets as part of the move
  • Monitor the status of an older client and report back to the family and financial Adviser when a higher level of care is needed while the wealth manager manages the assets to fund the increased care
  • Monitor weekly so problems do not become a crisis and are solved preventatively and keep the wealth manager updated on all changes in care
  • Organize community resources for clients to have the highest quality of health care and quality of life so the wealth manager is assured both the client’s health and well-being are being needs are being met with Concierge services and choices
  • Make clients feel engaged with a health and social services concierge who will help the trust offer guide them to the BEST care.
  • Sign Up for My Latest Free Webinar

    Care Managers Marketing to Wealth Managers”

    Understand how to market to the target and you open the door to the top 5% of VIP Concierge Client.

     Learn how sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

    Wealth managers and trust officers will refer their VIP clinets to you if you can sell care management benefits and features to their entitled clients,

     bring the right handouts and, do the perfect presentation with the winning pitch

    When September 27th 2-3:30 PM Pacific

    What you will learn


    • Why market to wealth managers and trust departments

    • The benefits and features GCM offers to wealth managers

    • Who are top wealth managers

    • How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

    Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

     

     

    Sign-Up for this free webinar https://us02web.zoom.us/webinar/register/WN_fJvqm0h2SJK8Lnrpx8iE8A

     

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, aging parent care, care manager, case manager, Concierge Care management, eldercare manager, geriatric care manager, nurse advocate, nurse care manager, Wealth Management Banks

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