Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Build A Small Business With Technology-OR The Wolf will Blow it Down

June 6, 2022

Build Your Small Business on Technology Not Paper or the Big Bad Wolf Will Blow it Down

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

Free Webinar

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Build Your Small Business of Technology, not Paper or the Big Bad Wolf  Will Blow it Down

Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.

Social Media Is a Must Have

Social Media is a Must-Have for Care Management

Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.

  • Build brand awareness.
  • Provide stand-out customer service.
  • Acquire leads in a low-cost way.
  • Learn more about your customers.
  • Increase website traffic and search ranking

 

Build Your Small Business with technology

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Critical software programs that make care management information flow
  •  1-1 interviews with CEOs of major care management software platforms
  • Why you need content marketing
  • How & Why to shoot videos for your agency
  • What is an easy-to-use social media site
  • What you need in a website 
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Sign Up to learn to build your business with the right technology

 The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.

 

Filed Under: Aging, aging life business, ALCA start-up business, ALCA TECHNOLOGY, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Care management, SEO, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, technology for GCM, Technology for Geriatric Care Managers, Videos, Webinar care managers, Webinar SEO, webinar Technology, Website traffic Tagged With: aging family, aging life care manager, aging life website, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management SEO, care manager, care manager technology, elder patient advocate, Free webinar marketing, GCM technology, geriatric care manager, nurse advocate, nurse care manager, profitable Geriatric Care Manager Business, social media, social media for elder care, social media marketing, Webinar Cathy Cress MSW, webinar GCM technology

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers,  remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

Marketing Phrases for Concierge Care ClientsWhat Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

Join me in my newest FREE Webinar

Free Webinar About Long Distance Care Providers

 How to Find Concierge Clients Who Can Afford You

VIP Long Distance Care Providers
agenda for my webinar

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.       

  • Why only the top 10% can afford private pay care management.
  • Why Long-Distance Care Providers Can Afford Care Management $ Home Care
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Sign Up for data on long distance care providers

 

REGISTER NOW

Register Now message on white paper pinned on cork noticeboard
Free White paper copy & keywords VIP Clients

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

Filed Under: Aging, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Concierge aging clients, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, home care, Long Distance Care, Long Distance Care technology, Long distance caregiver, long distance caregiver burnout, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, Webinar Concierge Clients Tagged With: aging life and geriatric care management, elder patient advocate, Find VIP CLients, Lomg distance care, long distance care provider, long-distance, Marketing to upper 10%, New York Times, Private Pay homecare, Upper 10%, upper class elder, VIP homecare, Webinar VIP Clients

How Do You Find the Best Care Management Billing Data Base?

July 19, 2019

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You Need a Fully Loaded Billing Data Base to be Profitable

Some care managers still function on paper instead of using a care management database That is a bad business decision. You need to give clients gold standard service to retain them and arming your care managers with the most user-friendly fully loaded client database makes their concierge care so much easier to deliver. This gives your business a more profitable bottom line in running a business. So spending money on a client database makes you more  money

What are Your Choices?

There are only f significant aging life geriatric care management client databases?  So the choices for client software are slim. Jewel Code and  Care Manager Pro more have been around for many years  A more recent addition is Care Tree. A recent addition is I Health Home Geriatric care managers  But the very newest is My Junna.ALCA managers, who employ their own caregivers are fans of  Clear Care, which offers staffing. if you also have private duty home care but is not really as user-friendly for care management needs.If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which one should you use and why. Find what you need in your client database and check out each product to see if it has what you want.

Here is a list of what a care management database should do for you

  • Track all client information
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics
  • Creates a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar

Learn more about Aging Life and Care Management Billing

 

FREE WEBINAR-

Break Through Barriers to Billing & Profit: Financial Management for GCM &Aging Life Care Managers

 

 THIS WEBINAR BEGINS: Wednesday August 21 2 PM PST Ends 3:15PM PST

 

DURING THIS FREE WEBINAR YOU WILL LEARN

How to Give Your Customers Have a Commitment to Pay You 

To maintain Cash Flow 

To choose the Right Billing Software  

To develop Financial Literacy  

Why You Must Bill 85%  

Understand How To Hire Care Managers Who Can Bill 85% 

Understand How to train your Staff 85%

How to Thrive financially at ALCA or GCM

 

Sign Up Here     

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, billing, Blog, brand, care manager, case manager, cash flow, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: aging life geriatric care billing data base, Billing 85%, billing for geriatric care management, billing in the field, care management, elder patient advocate, GCM billing, geriatric care management technology, profitable Geriatric Care Manager Business, time and billing data base

Elementary Ms. Holmes – Merging Multiple Assessments into Care Plan

January 9, 2017

 

If you are a care manager and have an elderly client is need of your geriatric care management or eldercare services -initially you do psychosocial and functional assessment Next, you feel depression is present so you do a Geriatric Depression scale. You always screen for dementia so you do a mental status exam . You make a home safety assessment part of every client assessment so you complete a home safety assessment. Then you have an exhausted caregiver who is a live-in girlfriend, up in age herself so you so a caregiver assessment . Do you do a care plan with each of these assessments? Yes and no. Yes, do you give the family ,trust officer,elderlaw attorney- all third parties  seven care plans? No, All 7 care plans are integrated into one care plan. How do you do this? We will be covering this in my new webinar January 25.

Learn more about creating a care plan, doing multiple assessments and writing a geriatric assessment in my free webinar ‘ Writing a Winning Geriatric Assessment ” January 25 . Sign-up . In the meanwhile watch my You Tube Channel- Geriatric Care 1 and the segment on merging multiple into one care plans- subscribe for latest playlist on writing a geriatric assessment coming soon.

 

Filed Under: Aging, Blog, Care Plan, Families, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, Long Distance Care, Siblings, Webinar Tagged With: aging life care manager, aging parent crisis, care manager, case manager, elder care manager, elder patient advocate, eldercare, elderlaw attorney, nurse care manager, nurse navigator, patient advocate

Why Does A Care Manager Need Content Marketing?

January 20, 2016

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Filed Under: Aging Tagged With: care manager marketing, case manager, content marketing, elder patient advocate

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