Do I Need Social Media?
Do I need Social Media is what some care managers say? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?
Social Media Main Plank of Care Manager Marketing Strategy
It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. In the age of conspiracy theories spreading on social media, you can consider giving up personal social media up but not if your use it in your small business like care management
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.
4 Ways to Get More Clients With Social Media
So, if you are just starting your aging life or geriatric care management business or are one of those folks who has dug in your heels against Social Media this is what you can do to get more customers using it1. Write a blog
How
Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media sight to post
How
Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content
3. Open twitter Facebook, Linked in Pinterest Accounts
How
Sign up and learn how to use social media. Best if on your website and automatically posts
Services needed to complete
4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group
Create a Facebook fan page for your GCM business
Learn to use Pinterest for your business
Create a Twitter account for your business
Join Instagram for business
Sign -up for Google My Business
Lack of Social Media Skills No Time to do? Hire Expert
If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.
You can also have a professional create marketing content, newsletters, and blogs for you using businesses like Elderpages
Join me for my Latest Webinar
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Presented by Cathy Cress MSW – Handbook
of Geriatric Care Management
We will Cover
- with 1-1 interviews with CEOs of major care management software platforms
What you need in a website
- Why you need content marketing
- How to shoot videos for your agency
- interviews with CEO’s major care management software platforms
- What are easy-to-use social media sites
- How to shoot videos for your agency
- Critical software programs that make care management information flow
- What you need in a website
- with 1-1 interviews with CEOs of major care management software platforms
- interview with Natasha Beauchamp on content marketing forALCA members
Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care
Video webinar
: https://www.youtube.com/watch?v=elH3XYKDdsA.