What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store. One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving
pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing.

So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations could be according to Natasha:

What To Do When Parent Reject Care

Tips on Speaker Bureau Success

Choose Speakers Bureau Topics that address their pain
Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences
Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
After Speech
Send thank you letter to the club president
Enter the sign-in sheet in your marketing database
Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses

To get more help sign up for my holiday webinar on technology

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

What Happens When High Priestess of the Holidays Falls off her Throne?

December 13, 2021

Mothers are the high priestess of the ritual- like Queen Elizabeth without servants.

This sets up a filial crisis as women age. The UK estimated that there are 25 to-do’s women have on the holiday. It takes years to accumulate objects ritual dishes and religious objects used. It takes the left side of your brain executive skills, plans and organize, remember details, does things based on your experience. This eventually leads to a filial crisis and passing the torch.

Holidays are often done on autopilot

Women as they age –recalling all the jobs that must be done year after year get worn down in their assigned role as ” Mothers are the high priestess of the ritual.”

It also takes their IADLs- (Instrumental Activities of Daily Living) meal planning, shopping, plus ambulation. Then add depression – widowhood, loss and you have the challenges of aging in managing these entire titanic rituals mothers are assigned by society. Many times the aging Mom can no longer balance all these plates and the holidays shatter with the crashing ritual dishes.

When Mom Cannot do all the Holiday Preparation a Filial Crisis Occurs

Then the torch has to be passed and an adult child (usually an adult daughter must take over to resolve this filial crisis. This passing the torch is like secession, – Princess Elizabeth taking over for her Dad, King George, (who hated it and had a lifelong stutter) made famous in The King’s Speech who was handed the throne by his brother Edward who quit being king.

WhenMom needs to Pass the Torch-Some Baby Boomers Kids Shocked

Baby boomer-adult children and aging parents are unprepared by their own culture for this new developmental phase of passing the torch. They do not expect it as they did

the nights of the crying newborn or the rebellious teen, and are thrown off balance by the sometimes sudden and usually unexpected loss of their anchoring aging parents, when they find elderly mom is unable to pull off running the holidays Indeed, what must happen in this new developmental phase is that the adult child must evolve beyond the needy child, he or she has been, depending on his or her parents for that fiscal, emotional, social support and ritual organizing parents, like managing the officiating over the Christmas or Hanukkah celebration and take on filial responsibility to avoid a filial crisis.

Geriatric Care Manager to the Rescue

In the normal healthy family system this filial crisis of Holiday rituals can be overcome and the adult children with the brief help of an aging life or geriatric care manager they can let go of their former dependent roles and confront their parent’s loss by organizing and providing care. They can take over Christmas and Hanukkah by stepping in and grabbing that torch.

Geriatric care managers understand that the adult child must transition to what social work pioneer Margaret Blenkner labeled the filial crisis to filial maturity or a new mature state where they, as midlife adults, can give up their former roles as dependent, needy children and start to provide care to their old/old parents.

Dysfunctional Family Do Not Want to Take Over for Mom

In the dysfunctional aging family, this filial crisis is incredibly hard to trounce from both the parents’ and the adult child’s point of view. They really need a geriatric care manager’s services

Sign Up for My Free January Webinar

11 Vital Clinical Tools For Desperate Families Post-Holidays

Thursday, Jan 6, 2022, 02:00 PM Pacific Time (the US and Canada)

Give frantic adult children hope when they desperately call after the holiday

Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.

Learn how to!

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Master 11Vital Clinical Tools you to solve client problems
Take Six Clinical Steps Professional Must Take to Work with These Difficult Families
Get care for aging family members when the dysfunctional family members resist

SIGN UP NOW

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Why Do Care Managers Need Social Media Holidays Through 4 Simple Steps

November 11, 2021

Holidays Season Busiest Season 4 Care Managers

The holiday season is here when you will get the most referrals from adult children seeing their aging parents or relatives and alarms bells blaring that they need help. But how do they know your agency is 911- through marketing campaigns, especially now through holiday social media.

Why do you need social media?

Not having it is like being at a business meeting with an elder law attorney and pulling out your flip phone and wondering why your competition got her client instead of you.

But some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need Pre-Holiday Social Media?

Social Media Main Plank of Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy, especially Holiday Social Media now.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or one of those folks who has dug in your heels against Pre-Holiday Social Media this is what you can do to get more customers using social media, especially now holiday Social Media now in care managers biggest season

1. Write a blog

How

Choose Word Press or another blog software set up an account to start position information to potential clients.

How

Design the format (they have templates), write content, publish on a least a monthly basis, consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Lack Social Media Skills or Time to do? Hire Someone

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, blogs for you using businesses like Elderpages

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Learn how!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Technology to help you move people from discovery to signing on the dotted line

How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
How to use tools to contain Holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring Speakers

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Natasha Beauchamp- MSc, Webmaster and Research Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

When “Cut Off” in The Family is a ” Phantom Limb” at Thanksgiving

November 7, 2021

The Dysfunctional Family’s Worst Time of The Year

Thanksgiving, coming up soon, is the gateway to the dysfunctional family’s worst time of year- the holidays. Families face each other across the table they despise or just both love and hate. Or there is that empty seat- the uninvited guest- the brother-sister, aunt, son, daughter who is never invited- the cut off-family member.

Families Phantom Limb

But since this leaves the family with that “phantom limb”- like the awful sensation that an amputated or missing limb is still attached and where it was is pulsating in pain- families reach out for someone to fix it.

The ordinary aging processes are made far tougher when a family has a history of dysfunction. Aging professionals, like care managers, have their greatest challenges in working with these “difficult” families around the holidays.

Dysfunctional Families Fail Eldercare

Dysfunctional families are not able to organize themselves effectively in the face of eldercare challenges and crises. These families are under more stress as they move from long-established roles into uncharted territory.

Family” Cut” off faces Phantom Limb at Thanksgiving

What if they “ cut off” their Dad years ago and now he had a severe stroke-what do they do?? Someone has to take over Mom or Dad’s care and these dysfunctional midlife adult kids are heavy ambivalent or just don’t want to do it. Now that the holidays are arriving – they have the same attitude about attending the family Thanksgiving dinner.

My favorite aging dysfunctional family ” cut off ” Thanksgiving film is Pieces of April Made as a comedy in 2003, it touches death and dying, sibling rivalry, mother-daughter estrangement, interracial love- and Alzheimer’s all fueled by deep family fault lines and how to cook a turkey on a broken stove. The film manages to make the old theme of fraught family Thanksgiving, crisp, funny, and ultra worth watching.I ordered it from Netflix but you can watch on YOUTUBE

Shot in 3 weeks for a measly $350 K, it received a Sundance Film award and accolades for its pedigree cast including 21-year-old Katie Holmes as the grunge Goth daughter who her family has ” Cut Off”, Patricia Clarkson as the dying Mom who distains then forgives her rebellious eldest child and Alice Drummond as the demented grandmother who comes along and plays the most rational person in the film in her obliviousness to the family holiday freak-out.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Learn how!

How to sell services to desperate post-holiday callers from Normal dysfunctional &long-distance family
How to use tools to contain Holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Technology to help you move people from discovery to signing on the dotted line
Position Your Agency ahead of Care Managers who do not have great preholiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care

Featuring Speakers

Cathy Cress MSW author of the Handbook of Geriatric Care Management

Natasha Beauchamp- MSc, Webmaster and Research Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

Find out more about Holiday Adult Child Freak out-in the YouTube for My YouTube, Channel Geriatric Care 1

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

A Speakers Bureau -Great PR to Reach Adult Children

Think about the pain points of adult Children family caregivers to get your phone ringing.

Tips on Speaker Bureau Success

After Speech

Do I Need Social Media?

Social Media Main Plank of Care Manager Marketing Strategy

4 Ways to Get More Clients With Social Media–

How

5. Lack of Social Media Skills No Time to do? Hire Expert

SIGN UP FOR MY HOLIDAY WEBINAR –

Mothers are the high priestess of the ritual- like Queen Elizabeth without servants.

Holidays are often done on autopilot

When Mom Cannot do all the Holiday Preparation a Filial Crisis Occurs

WhenMom needs to Pass the Torch-Some Baby Boomers Kids Shocked

Geriatric Care Manager to the Rescue

Dysfunctional Family Do Not Want to Take Over for Mom

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Holidays Season Busiest Season 4 Care Managers

Why do you need social media?

Social Media Main Plank of Care Manager Marketing Strategy

4 Ways to Get More Clients With Social Media

1. Write a blog

How

Lack Social Media Skills or Time to do? Hire Someone

SIGN UP FOR MY HOLIDAY WEBINAR –

The Dysfunctional Family’s Worst Time of The Year

Families Phantom Limb

Dysfunctional Families Fail Eldercare

Family” Cut” off faces Phantom Limb at Thanksgiving

Subscribe to my YouTube Channel Geriatric Care 1

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”