Cathy Cress

Expert in Aging Life and Geriatric Care Management

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4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

8 Steps to Take to Avoid Midlife Sibling Mayhem on Thanksgiving

November 12, 2020

Ritual Celebrations  + COVID Turn Into Kick- Boxing

Celebrations, (like Thanksgiving coming up) Hanukah, Christmas

 

Father’s – any holiday— can be a nightmare with adult siblings and the dysfunctional family. You have to show up, yet you prepare for the daggers or uppercuts – either wielded by you as a sibling.

 Tips to Save the Holidays

1) It is a holiday event, not a family meeting. If you want to talk about personal issues, make a date to get together with your angry sister/brother.

2) Remember that it is Thanksgiving and not all about you. Keep a positive attitude for the sake of your aging parent if they are there, your own kids your nieces and nephews, and your adult siblings.

4)Have a family meeting to discuss COVID restrictions and the best way to stay safe,

 

which might mean a zoom meal Do not exclude in the decision. Again to build a team effort.

5) Call ahead and arrange to split the bill if you order individual meals from a  restaurant due to COVID – ahead of time- again team effort and no embarrassing credit card bargaining at the table that only brings on more fights.

 

6) Keep your alcohol in check. You can’t control anyone else but you can control and even change yourself. We all say things we may regret with lots of nervous drinking.

 

7) Check out in-person family meeting tools and some free online meeting tools so if you have an aging parent you can arrange care between siblings with online after the holiday get meeting- not in midst of holiday visit.

8) Hire an aging life care manager to facilitate a family meeting.

SIGN UP FOR MY FREE WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent strugglingwith Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Filed Under: Adult children, ADULT SIBling, Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA COVID-19 Crisis, ALCA Disaster Plan, Coronavirus safety elders, COVID & HOLIDAY SEASON, Cut Off, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Rituals in Aging Family, Holiday Sibling Rivalry, nurse advocate, nurse care manager, Remote Thanksgiving Family Visit, SIBLING, sibling rivalry, Sibling Strife Holidays, Sibling Strife Thanksgiving, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID Tagged With: check list for holiday visit, COVID Safety Precautionss, COVID THANKSGIVING VISIT, danger signs for holiday visit, dysfunctional family on the holiday, Holiday COVID Celebration, Holiday Crisis For Aging Family, Holiday sibling rivalry, Holidays with midlife siblings

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