Cathy Cress

Expert in Aging Life and Geriatric Care Management

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4 Steps to Create a Webinar to Market your Aging Business During COVID

January 10, 2022

 

Coronavirus pandemic information. Microscopic view of a infectious virus mutation. 3D rendering

What Do you do to set up a COVID webinar that gets lots of sign-ups and sales?

Set up a webinar on your agency’s Omicron Safety. When You set up a webinar on COVID you create excellent Public Relations that reach a really large audience that promotes your agency during the pandemic and the current Omicron surge. When you set up a webinar on COVID you position your agency against your competition when by featuring a webinar on omicron. You are using a major marketing tool to show your agencies follow CDC and state safety precautions. This is crucial to adult children seeking your services as COVID still rages through Omicron and Delta.

 First Step to set up a webinar for overwhelming Sign -Ups

 

The first step to set up a webinar on omicron is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are others that are less expensive or have way more customer support. All are less expensive than ZOOM and Hippa Compliant.

 

Nothing ELSE Matters Unless You Have The Right List of Recipients!

The second step when you set up a webinar on COVID is to create an email marketing database ( or use your own) to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. 

Create a Brilliant Title for Your Webinar

y 

The third step when you create a webinar on Omicron for your care management agency is to pick a title for a webinar. Effective titles that bring sign-ups like this are one of 4 steps to market your aging business.  

 Create a Fantastic Description that Gets Tons of  Sign-ups When You Set a Webinar on COVID 

The fourth step is to schedule a webinar on COVID, on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). 

 When you set up a webinar on COVID your panelists should include the Director of your local Health Department as each state sets its own rules for COVID ( Omicron) safety carried out by each county health department. So that person can speak to the level of COVID in your county, what the county safety precautions are, where people can get PCR testing locally, the availability of home testing kits, the importance of getting vaccinated and boosted, and where residents can get these shots. You can also have a local physician or virologist if you are in a large city that may have them.

You can have a nurse or social work from your agency go over your own agencies safety protocols, which you should have on your website

 

  • Covid newsletter

 

  •  

 

 Subscribe To MY GCM YOu Tube Channel and view my two webinars on COVID.

 

 

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron Webinar, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron safety webinar, webinar concierge care

How Will New CDC No Masks 5-13-21 Affect Home Care & Care Management ?

May 14, 2021

The New York Times led with this story this morning  about yesterday’s CDC ruling on mask wearing indoors.  States seem very  confused about the ruling  and are going in  many different direction with  no guidance on how hospitals, home care agencies, geriatric care management agencies policy on this from CDC. How does this affect you home care or care management agency??????

Find out More in my  latest Webinar  next Thursday.

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic and new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

  • Elders not fully vaccinated,
  • US COVID still spikes
  •  variants explode   
  • 1-4 Americans refuse vaccines,
  • COVID is the #1 Cause of Death in the US
  • herd immunity is no longer possible in US due  anti vaxers
  • CDC  new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow & understanding  the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

 

 

 

 

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

  •  
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

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Filed Under: Aging, Aging Life Care, aging life care manager, Blog, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, COVID Agency Safety Plan, COVID Saftey, COVID Webinar, Covid-19 and GCM SERVICES, Families, GCM Business Skills, GCM Marketing skills, GCM new CDC COVID mask rule, GCM products in COVID-19, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Home Health new COVID mask rule, nurse advocate, nurse care manager Tagged With: ALCA marketing, CDC new COVID mask rule, covid -19 geriatric care manager, COVID ALCA Marketing, COVID CDC Directives, COVID GCM Procedures, COVID Safety Precautionss, COVID-19 prevention, GCM new CDC mask rule, Home Health new COVID mask rule, marketing during COVID-19, marketing home care, marketing home care COVID, PPE

3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

May 12, 2021

 

 

What Do you do to create a webinar that gets you lots of  new clients as COVID Slows but Clients still hesitate ?

 

 Creating a webinar during COVID , even in the  US downtown, is a critical marketing tool to show your excellent CDC safety precautions

 

WHY

    to overcome hesitation to use homecare and GCM services as

 

  •  World Wide COVID spikes,
  • Elders not fully vaccinated,

  • US COVID still spikes
  • variants explode
  • COVID is the #1 Cause of Death in the US
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  anti vaxers

Webinars are a highly effective media  tool to show your  CDC safe precautions The importance of webinars  is growing but  your webinar’s  content is key.Using a more interactive content format,

allows your  webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.

 

 

The First Step to Great Content is to Create Great Structure

Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.

Any webinar should include the following elements:

1.a compelling introduction,

2. order of main points to be addressed

3. motivating close, and

4. a relevant call to action.

Using these 4 studs for your webinar  structure helps the session stay on the path and avoids straying from selling your agencies safety.

 

 

 

 

Nothing ELSE Matters Unless You Have Compelling Script

 

Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for

more than 30 minutes.

Tell a story that will draw the audience to the session and keep them listening

 

 

Create Readable yet Aesthetic slides for Your Webinar

The third step is to create easily read slides that pop out for your webinar.

Slides filled with text will not do the trick.Break slides into bullet points – no more than 5  with lots of space in between. Add plenty of visuals that make your content pop -out

 

 

 

JOIN ME FOR MY NEW FREE WEBINAR

 

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

 Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates  yet elders and their adult children still hesitate to use homecare and GCM services

as

World Wide COVID spikes,

red siren isolated on a white background

Elders not fully vaccinated,

US COVID still spikes

variants explode

1-4 Americans refuse vaccines,

¨COVID is the #1 Cause of Death in the US

herd immunity is no longer possible in US due  ant vaxers

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

 

Learn to use  great content , public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

 

YOU WILL LEARN

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers

    about your COVID safe services and other local resources to assist caregivers in the community
    •  
    • 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
    • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

  •  

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

 

 

 

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

R

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 



After registering, you will receive a confirmation email containing information about joining the webinar.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

 

 

  1.  

 

 

Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager, webinar concierge care

GCM Agency Lifespan Wins Top Awards

April 11, 2021

Geriatric Care Management Home Care Agency Wins National Award

Lifespan a 35-year-old geriatric care agency in Santa Cruz, California won prestigious awards from both national and local groups this month. Home Care Pulse awarded the care management home care agency ” Provider of Choice Award” for being best in class for rendering quality care to their clients, being trustworthy, and providing outstanding home care services the award was based on customer and staff surveys. Locally they also won the Santa Cruz Good Times Award for “Best of Homecare “award while competing with all home care agencies in their county.

Lifespan helped build trust during the “annus horibillus ” year of COVID  through their own website.Clients could see their extreme COVID safety precautions prominently provided on the navigation bar of their website. 

Outstanding Home Care in the year of COVID

The award recognized their outstanding home care services providing quality care through impeccably trained COVID safety-equipped and monitored home care staffing during the pandemic, building community trust. Clients in Santa Cruz, California needing care management services during COVID and ongoing were provided geriatric care management services developed over the agencies 35-year history and fine-tuned for clients’ needs during the epidemic

Quality of Life as Well as Quality of Care

The agency continued to offer Well Being – a service for lonely and isolated seniors who dramatically suffered during the pandemic from sheltering in place. Lifespan not only served the quality of care needs of clients but also the Quality of Life Needs  answering isolation and loneliness in a pandemic

Videos Showing Home Care Safety Build Trust

Finally, they showed the community their excellence and safety through videos in their email newsletters for 6 months, done with a phone by a talented staff member. The agency provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

During the continuing but diminishing pandemic, as clients begin to use services like care managers and home care again, it is critical that you build that trust by showing customers you are safe. In Lifespan’s case, you can also win awards for this.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Covid Safety Video, COVID-19 Safety, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, home care, Home Care Award, Home Care Covid Safety, Home Care Pulse, Home Care Trust, nurse advocate, nurse care manager, PPE, PPE Nursing Homes, Private Duty Home Care, Provider of Choice Award, Quality of Life, Videos Tagged With: aging family, aging life and geraitric care manager, aging life care management, aging life care manager, aging parent care, care manager, case manager, Community Award, COVID Safety Precautionss, geriatric care manager, geriatric care manager private duty home care, Home Care Pulse, Home Care Pulse Awards, Home Care Trust, Lifespan, nurse advocate, nurse care manager, Outstanding Home Care, private duty home care

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

  1.  

 

 

Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

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